“New, interesting hotel - customers still trying to figure out what W means.”
Very swanky, new hotel. The staff was incredibly friendly and wanted to make sure your stay was exactly to your specifications. To that end, the W does whatever it takes to "add on" various items on top of what I thought was a reasonable hotel rate. For example, there is an awesome mini-bar and snack bar in the room, teasing you during your stay to indulge. But if you spoil yourself, be prepared to pay a hefty price (six clams for mini bag of popcorn, for example). The threat of not returning borrowed pool towels by 7PM is twenty-five bucks per towel. The restaurants in the hotel are excellent but outrageously priced. The valet, we heard, was expensive. Take a cab or park behind the hotel or a couple blocks north. I guess the prices are so high to keep out the teenage-type kids that cannot afford the hotel, but on the other hand it's too cool for people over AARP age. Really a nice get away for couples, and if you don't want to get ripped off, just walk to a restaurant or take a cab to one of the many places to eat or visit close to A1A or Las Olas. If you are looking for a more "traditional" hotel, go elsewhere - this place is very hip and chic, from the decor to the lighting (or lack thereof) to the elevator and pool music that is ultra-modern.