Sugar was once king in Hilo. Now, the town is known for its bay, shops, and farmers market that teems with exotic fruit. Swaying hips abound at Hilo’s Merrie Monarch Festival, a week-long hula contest held after Easter. Hawaii Volcanoes National Park is nearby. There, Kilauea is the hottest attraction as one of the world’s most active volcanoes. At its helm is Pele, the Hawaiian volcano goddess.