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Best Western Premier Shaftesbury Piccadilly

65-73 Shaftesbury Avenue London, W1D 6EX United Kingdom

Hotel in London near Trafalgar Square

By Piccadilly Circus
Located on Shaftesbury Avenue, where Soho meets Chinatown in London's theater district, this boutique-style hotel is 50 meters from Leicester Square and Piccadilly Circus. Show more
Fitness Center
Best Western Premier Shaftesbury Piccadilly's conveniences include 24-hour room service, laundry facilities, multilingual staff, and fully equipped fitness center.
Minibars in rooms
The 67 guestrooms have Egyptian-cotton linens, complimentary high-speed Internet access, plasma TVs, and minibars; free tea, cookies, and fresh fruit are provided. Hide

GUEST REVIEWS

4.0out of 5

Expedia Guest Rating

71%

of guests recommend

TripAdvisor Traveler Rating

TripAdvisor Traveler Rating

TripAdvisor provides an assessment of hotel quality based on more than 40 million reviews & opinions from real travelers. The traveler rating represents an average of individual ratings for this hotel.

See all #### TripAdvisor Reviews


Rooms & Rates

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Please complete the highlighted fields below. The check-out date must occur after the check-in date. Please change the date. Date format should be mm/dd/yy. Please provide the ages of children below. The check-in or check-out date is prior to the current date. The check-in date cannot be after 06/24/2013. The check-out date cannot be after 06/24/2013. The check-in date is missing. Please add the check-in date. The check-out date is missing. Please add the check-out date.
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Hotel Policies & Fees

The following fees and deposits are charged by the property at time of service, check-in, or check-out.

Policies
  • Extra-person charges may apply and vary depending on hotel policy.
  • Government-issued photo identification and a credit card or cash deposit are required at check-in for incidental charges.
  • Special requests are subject to availability upon check-in and may incur additional charges. Special requests cannot be guaranteed.
    • No onsite parking is available.
  • Pets accepted
  • Pet fee charged at hotel/condo
  • Check-out time is noon
  • Check-in time starts at 2 PM
Fees
  • The following fees and deposits are charged by the property at time of service, check-in, or check-out.
    • English breakfast fee: GBP 15.95 per person (approximate amount)
  • The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

Property Amenities

Theater lovers at Best Western Premier Shaftesbury Piccadilly can choose from 40 theaters in the West End, six on Shaftesbury Avenue itself, including the Queen's Theatre, 50 meters away. Film buffs are one block from the Curzon Soho art house cinema; two blocks away, the Trocadero center offers restaurants, bars, a multiplex cinema, ten-pin bowling, pool hall, casino, simulator rides, and 400 video games.

Guests have 24-hour access to the air-conditioned fitness room on the lower ground floor, which offers a range of exercise machines including treadmill, exercise bike, and cross-trainer. There are also two air conditioned meeting rooms, the largest of which seats 16 people board-room style and is equipped with broadband Internet access and plasma television with data ports.

The concierge can provide in-depth knowledge on local attractions, give directions, and hail cabs. Currency exchange and souvenirs are available at the lobby level

  • Concierge desk
  • Complimentary newspapers in lobby
  • Fitness facilities
  • Bar/lounge
  • Breakfast available (surcharge)
  • Room service (24 hours)
  • Multiple small meeting rooms
  • Internet access - wireless
  • Business services
  • Audio-visual equipment
  • Safe-deposit box at front desk
  • 24-hour front desk
  • Multilingual staff
  • Porter/bellhop
  • Tour assistance
  • Laundry facilities
  • Dry cleaning/laundry service
  • Coffee in lobby
  • Air-conditioned public areas
  • Elevator/lift
  • Business center
  • One meeting/conference room
  • Luggage storage
  • Smoke-free property
  • Wireless (high-speed) Internet access - complimentary
  • Parking nearby (surcharge)
  • Parking nearby
Best Western Premier Shaftesbury Piccadilly, London,  United Kingdom, Property Amenities Lobby

Rooms

Best Western Premier Shaftesbury Piccadilly, London, offers 67 air-conditioned guestrooms, all with contemporary decor. Beds have oversized headboards in dark wood with chrome trim, adjustable reading lights, Egyptian-cotton linens and plump duvets. Glass-topped desks have complimentary broadband Internet connections and European, US, and UK electrical sockets. The 20-inch plasma TVs offer pay movies, games, and e-mail. Welcome amenities include teas and coffees, cookies, and fresh fruit. Complimentary daily newspaper and weekly Time Out magazine are provided. Minibars can be fully stocked upon request. DVD players are also available upon request.

Best Western Premier Shaftesbury Piccadilly, London,  United Kingdom, Rooms Guest Room

Room Amenities

  • Premium television channel(s)
  • Cable/satellite television channels
  • Video-game console
  • Pay movies
  • Premium bedding
  • Blackout drapes/curtains
  • Climate control
  • Complimentary newspaper
  • Air conditioning
  • Voice mail
  • Television Internet access
  • Refrigerator
  • Minibar
  • Coffee/tea maker
  • Wake-up calls
  • Extra towels/bedding
  • Private bathroom
  • Complimentary toiletries
  • Hair dryer
  • Handheld showerhead
  • Sewing kit
  • Shower/tub combination
  • Electronic/magnetic keys
  • Window opens
  • Clock radio
  • Desk
  • DVD player
  • Welcome amenities
  • Iron/ironing board
  • In-room safe
  • Free local calls
  • Daily housekeeping
  • Non-smoking only
  • Plasma television
  • Cribs (infant beds) available
  • Wired high-speed Internet access (complimentary)

Dining

The Exhibition Bar - Decorated in Arabic style and serving a selection of drinks and snacks.

Best Western Premier Shaftesbury Piccadilly, London,  United Kingdom, Dining Dining

Recreation

The recreational activities listed below are available either on site or near the hotel; fees may apply.

  • Swimming nearby
  • Bicycle rentals nearby
  • Hiking/biking trails nearby
  • Scooter/moped rentals nearby

Verified Reviews: All guest reviews are verified as submitted by our customers and reflect their stay at Best Western Premier Shaftesbury Piccadilly

4.0
out of 5
avg. guest rating
Hotel service:
4.1
Hotel condition:
4.3
Room cleanliness:
4.4
Room comfort:
3.9
Location:
4.8
Neighborhood:
4.8
71%

of guests recommend

out of 7 reviews

Write a review of this hotel

You may be required to sign in to verify your stay.

Lois P from Staten Island, n.y.
3.0
out of 5
Does not recommend this hotel
Posted Jul 21 2011

“HOTEL FOR LITTLE PEOPLE”

Junior suite was way too small. No room to even walk around the bed. Had trouble with the bathroom flushing . The employees were very nice. Hotel was in a perfect location. I just wish that the rooms were bigger. They said that the junior suite was the biggest room in the hotel. A lot of $. All in all we had a great time in London.

Area recommendations
Piccadilly Circus. Best area. Everything is in this neighborhood. Theatre, restaurants, people watching, and all kinds of stores.
Getting around
My family used the cab service. The drivers are so nice and they show you all the sights . We also took the site seeing bus on our first day .
What to pack
Always carry an umbrella. We went in July and it was cold and rainy every day. I had to buy a sweatshirt with a hood. Don't leave home without it. Long pants and sneakers.
Sean M from Arlington, VA
5.0
out of 5
Recommends this hotel
Posted Mar 28 2011

“Excellent Location - Excellent Hotel - Excellent Value”

The hotel was extremely helpful - I arrived from the US shortly after 6am and they were happy to hold onto my bags and process everything for check in before any rooms were ready. They were able to provide me with a room well before normal check-in (11am). The room was immaculate and well set for comfort and function. While on the small side, it was well worth the location and the comfort of the bed. They had free internet which was excellent and helpful for me to be able to plan the rest of my time in europe. This was the second time I stayed there and I will look to this hotel again in the future for my needs while in London.

Area recommendations
Soho - great food and people watching
Getting there
Easily accessible from Piccadilly Circus tube stop - just a few blocks down Shaftesbury avenue - direct line from Heathrow or St Pancras station (eurostar)
Monique F from New York
2.0
out of 5
Does not recommend this hotel
Posted Jun 9 2010

“Worst price/room size ratio ever”

Ridiculously small room where it is hard to have 2 pieces of luggage. Had to wait 5 hours to get internet to work, and then all of Picadilly lost its internet access. Personnel is nice and location convenient, but the price to room size it really ridiculous.

Richard H from Los Angeles, CA
5.0
out of 5
Recommends this hotel
Posted Feb 6 2010

“London 2010”

I traditionally go for more of a grand hotel, but this hotel was excellent. The rooms were small, but in Europe that's to be expected. The staff was helpful and greeted us with smiles all the time. The rooms were clean and the bathroom had a heated towel rack and TV. It is very close to the Theatre District and walking distance to plenty of nice pubs. I will be very tempted to stay there again.

Kim W from Florida, USA
5.0
out of 5
Recommends this hotel
Posted Jan 25 2010

“Hidden Gem”

Brilliant location, clean, friendly; the nearby shopping and restaurants make this a perfect stay in London.

Joshua D from San Diego, CA
5.0
out of 5
Recommends this hotel
Posted Dec 9 2009

“Great location - nice hotel”

This hotel was really nice and in a great location. It's close to Picadilly Circus which has the closest subway entrance. It's only a few blocks away so that is how we did all of our traveling in town. Also, lots of good choices to eat in the vicinity and there are several good bars around as well.

A Traveler
2.0
out of 5
Does not recommend this hotel
Posted Apr 15 2009

“Not impressed”

Terrible staff, not helpful or knowledgeable. The "lift" was broken for a week - unacceptable in downtown London.

Traveler's tip
Stay anywhere else.
A Traveler from Midwest USA
5.0
out of 5
Recommends this hotel
Posted Mar 4 2009

“Wonderful theater weekend hotel”

The staff was warm, welcoming and very helpful. The room was well equipped and clean while the breakfast buffet was more than we are use to getting while in europe. The location is magnificent and we were within easy walking distance of all the shows we wanted to see. It was great and we will return.

TripAdvisor Traveler Rating:

 

(based on #### traveler reviews)

Additional reviews provided by , the world's leading source of hotel reviews.

Best Western Premier Shaftesbury Piccadilly

65-73 Shaftesbury Avenue London, W1D 6EX United Kingdom

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Nearby Points of Interest

  • Leicester Square - 0.2 km / 0.1 mi
  • Piccadilly Circus - 0.3 km / 0.2 mi
  • Shaftesbury Monument - 0.3 km / 0.2 mi
  • Photographers' Gallery - 0.3 km / 0.2 mi
  • Her Majesty's Theatre - 0.4 km / 0.2 mi
  • Coliseum Theatre - 0.4 km / 0.3 mi
  • Edith Cavell Memorial - 0.4 km / 0.3 mi
  • Trafalgar Square - 0.4 km / 0.3 mi
  • London National Gallery - 0.4 km / 0.3 mi
  • St. Martin-in-the-Fields - 0.5 km / 0.3 mi
  • Nelson's Column - 0.6 km / 0.4 mi
  • Royal Academy of Arts - 0.6 km / 0.4 mi
  • London St. Paul's Church - 0.6 km / 0.4 mi
  • Admiralty Arch - 0.6 km / 0.4 mi
  • London Palladium Theatre - 0.6 km / 0.4 mi

Location Highlights

  • In historical district
  • In city center
  • In entertainment district

The closest major airports to Best Western Premier Shaftesbury Piccadilly are:

London (LCY-London City) - 12.6 km / 7.8 mi

London (LHR-Heathrow) - 22.5 km / 14 mi

London (LGW-Gatwick) - 39.6 km / 24.6 mi

The preferred airport for Best Western Premier Shaftesbury Piccadilly is London (LHR-Heathrow).

Distances are calculated in a straight line from the property's location to the point of interest or airport and may not reflect actual travel distance.

Distances are displayed to the nearest 0.1 mile and kilometre.

Nearest Major Airport:

  • London, England, UK (LHR-Heathrow)

Area:

Bloomsbury - Soho, London, England, United Kingdom: The University of London and the British Museum give Bloomsbury a bookish air. Charlotte Street offers good restaurants, while Tottenham Court Road has electronic stores to suit all budgets, and links to the 300 shops of buzzing Oxford Street. Trendy Soho is a few minutes away by foot. Full of local character, it offers interesting pubs, top restaurants, West End theatres and a rich, sometimes risqué nightlife.

Best Western Premier Shaftesbury Piccadilly

65-73 Shaftesbury Avenue London, W1D 6EX United Kingdom