Single, female experienced traveller. Found area fine and safe, though some might prefer luxury and the best areas. Wish I had booked a third night at the price as I wanted to do more in Riga.
Hotel has no lift, but I managed to carry two bags up and down. I thought it had some local character, rather than a chain hotel, with a small pool hall and bar, good coffee. I left bags there most of a day in secure locked room and went back to add things twice, no trouble.
Local area mostly independent shops and residential. As I said, very good value and room fittings surprisingly good for the cost. Would definitely use again.