Ratings based on 2,761 Verified Reviews

They paid and stayed. We double-checked.
4.2 out of 5
93% of guests recommend
4.4 Room cleanliness
4.4 Service & staff
4.2 Room comfort
4.1 Hotel condition
They paid and stayed.
We double-checked.
4 out of 5
Recommended
for Everyone
by A verified traveler from TO, ont

Funky lobby close to union sq 20 min walk to ferry

Posted Jun 30, 2015
Nice staff. Clean rooms. Great old lobby. Location close to union square. Safe. 30 min walk to fishermans wharf.
2 out of 5
by A verified traveler from NJ

Over price for all!

Posted Jun 27, 2015
For $500 per night I expect wayyyyy better room etc for this hotel! Very small not good room at all!
5 out of 5
Recommended
for Everyone
by A verified traveler from AZ

Loved our stay...

Posted Jun 26, 2015
All around awesome stay in this hotel. It's in a great location-the staff was extremely friendly and our room was spacious (which is rare in most of the older hotels in San Francisco). It was clean and had plenty of amenities. We would definitely stay here again.
4 out of 5
Recommended
for Everyone
by A verified traveler from Salinas, CA

Hotel has a good location with easy parking.

Posted Jun 22, 2015
Pros: Staff is helpful, they gave us directions that were easy to follow.
Location: shopping and museums
My niece and her girlfriend were visiting from University in Texas and wanted to see San Francisco. IC took them for a couple of days, and we stayed at the Hotel Serrano. We were comfortable and had a pleasant time
4 out of 5
Recommended
for Everyone
by A verified traveler from WAKEFIELD,ENGLAND

Great stay

Posted Jun 19, 2015
Pros: all really cant fault it.
Cons: coffee maker in room but they do supply coffee in the morning in the lobby.
My wife and a couple of friends have just stayed at this hotel.we read reviews before but had already book and the reviews we read were not the best.however what a great stay we had.The staff were very good and the rooms were very nice.There is some cosmetic work but that goes with every hotel.I would say if you want a hotel in a great position then this is one to look at.The 1 think it could do with is a coffee maker in the room however there is coffee in the lobby in the morning for free which is nice. P.S dont miss the wine tasting.
Comment from Hotel Management
Jun 23, 2015 by JKnudesn, Hotel Management
TIM, We always appreciate when a guest comes in to see Serrano for themselves, and we’re even happier to hear they loved it! We’re glad to know our location, coffee in the lobby and wine tasting made your stay extra special, and hope to welcome both you and your friends back the next time you’re looking for a getaway!
4 out of 5
Recommended
for Everyone
by A verified traveler from Frankfurt

Ideales Hotel für mehrtägigen SF Aufenthalt

Posted Jun 14, 2015
Vollauf zufrieden mit der Executivesuite. Gute zentrale Lage
Comment from Hotel Management
Jun 17, 2015 by JKnudsen, Hotel Management
Hello, Serrano knows we have the best guests and are thrilled to hear we were “an ideal hotel” for you! Our executive suites are a perfect way to enjoy a San Francisco getaway and relax after a great day in the city. We’d love to provide you with another 5-star stay when you come again. We’ll be sure to have you room ready!
5 out of 5
Recommended
for Everyone
by A verified traveler from ithaca, ny

Great value and location in San Francisco

Posted Jun 14, 2015
Very comfortable and cozy, nicely appointed rooms. Easy walk to Union Square, Chinatown, Market street shopping, Metreon, etc. very helpful staff. Liked it so much we stayed an extra night. And affordable!
Comment from Hotel Management
Jun 17, 2015 by JKnudsen, Hotel Management
sue, There is nothing better than a happy guest, and we’re thrilled to hear you stayed an extra night! It sounds like you visited some of San Francisco’s best: Union Square, Chinatown and more. We’re biased, but we think San Francisco is the best place in the world to take a vacation, and we’d love to have you back for another visit. You’re welcome to stay as long as you want!
3 out of 5
by A verified traveler

A couple blocks from Union Square, wrong direction

Posted Jun 12, 2015
We stayed here for the first part of our honeymoon and we were generally unimpressed. The room itself was fine, a little small but comfortable. The location of the hotel we believe was misleading. Yes it is a couple blocks from Union square but it is in a slightly dirty, dangerous-feeling locale. If you walk even one block in the wrong direction, be prepared for homeless people, garbage, and overall disgusting surroundings. We were also charged a $22.00 per day "urban fee" that included charging us for what was labeled as "free wifi" and "complimentary tea and coffee" of which we did not use. Overall 5/10 would not recommend to friends, nor would I stay there again.
Comment from Hotel Management
Jun 17, 2015 by JKnudsen, Hotel Management
honeymooner, Congratulations on your marriage! San Francisco is the perfect place to visit for your honeymoon, and Serrano is right at the heart of this amazing city. Close to transportation, shopping and dining, many guests tell us our location is a highlight, but we’re sorry to hear the neighboring surroundings caused you to feel uncomfortable. Providing a safe, comfortable stay is very important to us, as is guest safety. Thank you for your feedback about our resort fee. This fee covers many great benefits, such as morning coffee and tea, all day flavored water in reception, morning newspaper, town car service Mon thru Fri mornings to the financial district, unlimited local calls and faxes, boarding pass printing, use of our bicycles and free Wi-Fi. For future reference, our resort fee can be found directly under the nightly rate on all online travel agents and direct booking options. Our goal at Serrano is to “wow” our guests with a special stay they’ll always remember. We’d love to have you back for your anniversary—or even sooner, for a chance to show you what makes Serrano a fantastic place to stay.
5 out of 5
Recommended
for Everyone
by A verified traveler from p

Cozy room

Posted Jun 9, 2015
Love the old feel. The room was very cozy with a great view
Comment from Hotel Management
Jun 12, 2015 by JKnudsen, Hotel Management
Shan, Knowing you were happy with your stay makes us happy too! We agree; the view from your window is the perfect way to look down and enjoy our beautiful city. Thank you for the 5-stars. Five-star guests like you are what make Serrano the best place to work!
5 out of 5
Recommended
for Everyone
by A verified traveler from Long Beach, CA

Great boutique hotel near Union Square, but not to

Posted Jun 4, 2015
Pros: Gorgeous lobby with many amenities (coffee, water, newspapers). Very pleasant staff.
Cons: Nothing
Location: Location is great for downtown, easy access to BART, but far enough away to by less congested.
We were in SF for a graduation event, arriving early in the morning. Though we couldn't check into the room ( because they were giving us an upgrade), the hotel staff were very gracious in offering coffee and bag storage.
Comment from Hotel Management
Jun 8, 2015 by JKnudsen, Hotel Management
Mark, If you can make a good thing better, Serrano will! It was our pleasure to upgrade your room and help with your bags while we got it ready. We love all of our guests and are thrilled you were one of them! Send our congratulations to the graduate! We hope you’ll come again soon, graduation ceremony or not!