Ratings based on 2,340 Verified Reviews

They paid and stayed. We double-checked.
4.2 out of 5
93% of guests recommend
4.4 Room cleanliness
4.4 Service & staff
4.2 Room comfort
4.2 Hotel condition
They paid and stayed.
We double-checked.
4 out of 5
Recommended
for Everyone
by A verified travelerfrom n

Great Location - OK rooms

Posted Dec 16, 2014
Overall we were please with the Seranno based on the location and reasonable price. It's very convenient to Union Square and the Embarcadaro which makes walking to many places easy. The hotel facilities are well maintained but could use a bit of "freshening up". Additionally the rooms are smallish if you have two beds, but to be expected on an older property in a big city. The staff was very friendly and helpful, so a real asset to the hotel and our experience.
4 out of 5
Recommended
for Everyone
by A verified travelerfrom San Francisco

Nice location. Clean room. Comfortable bed.

Posted Dec 16, 2014
We left our iPad in the room, house keeping kept it and returned it to us.
4 out of 5
Recommended
for Everyone
by A verified travelerfrom CA

Walking distance from Union Square

Posted Dec 12, 2014
I didn't actually stay the night because of a big storm. They did let me check in early and valet park my car for the day. Staff very friendly. Rooms are small but clean.
Comment from Hotel Management
Dec 18, 2014 by JKnudsen, Hotel Management
Naskar, We agree; our location is a highlight of Serrano Hotel and we’re glad it made your stay more enjoyable. Our team strives to accommodate our guests in every way, and our valet parking is just one way we like to help to make your stay more enjoyable. It was a pleasure to have you as our guest; we’re only sorry you couldn’t stay longer. Come back soon for a getaway you can enjoy!
5 out of 5
Recommended
for Everyone
by A verified traveler

Great location and beautiful hotel lobby !

Posted Dec 10, 2014
Pros: location and rooms decorated in a European style decor...reminded me of Paris !
Cons: Wall paper was lifting in a few spots in our room....
Location: Union Square and all it has to offer, is just steps away !
My hsuband and I stayed here, while he had a class, and I did my Xmas shopping ! Great location....about a 5 min walk to Union Square, and all the stores around that area. I loved how the hotel has Jaspers restaurant attached to it......they had the most delish stuffed french toast, I have ever had !! Would stay here again....:)
Comment from Hotel Management
Dec 16, 2014 by JKnudsen, Hotel Management
Travl4fun, Thank you for being our guest! We agree, our location is a highlight of Serrano Hotel, and we’re glad it made your shopping convenient. We appreciate your kind words about Jaspers. Their french toast is delicious; you chose well. The next time you travel to San Francisco, whether for classes, shopping, or just because San Francisco is a wonderful city, we’d love to have you back!
5 out of 5
Recommended
for Everyone
by A verified traveler

Good deal for a sweet area

Posted Dec 9, 2014
I had a 12th floor corner room overlooking Union Square. #neat
Comment from Hotel Management
Dec 12, 2014 by JKnudsen, Hotel Management
Hello, Serrano Hotel loves its guests and we’re always glad to hear when someone loves Serrano too! With so many sights, San Francisco is a city of emblems, and we’re glad you could enjoy the view from your window. The next time you’re in San Francisco, we’d love to have you here again too!
3 out of 5
Recommended
for Everyone
by A verified travelerfrom Sydney

Nice but old hotel near Union Square

Posted Dec 9, 2014
Overall, this hotel was worth staying in. It was good value for money and the location was pretty good, although it was on the more dangerous end of Union Square. As a 30 year old female, it felt unsafe walking back to the hotel at about 11pm at night. The decor was pretty old, it could do with an upgrade, but the linen was nice and the room was clean. There was also an umbrella in the cupboard - fantastic! Some of the staff were helpful and friendly, some were short and didn't give us much time. The frustrating aspect was the "urban fee" which most people comment on in these reviews. That seemed like an opportunistic price gouge but when we added the fee to the cost of the booking it was still a little cheaper than a roughly equivalent hotel nearby. I was also well aware of the fee before I booked the hotel.
Comment from Hotel Management
Dec 12, 2014 by JKnudsen, Hotel Management
KLM, We appreciate your kind words about our linens and location just off Union Square. Special touches, like the umbrella, are just one way we like to thank our guests for staying with us! We are taking your feedback about the décor and neighborhood seriously as we strive to make each stay exceptional. Guest safety is a priority of Serrano Hotel. In our experience, guests appreciate one price for all that the fee includes, instead of separate charges for each item. For your future reference this fee includes; morning coffee and tea, all day flavored water in reception, morning newspaper, town car service Mon thru Fri mornings to the financial district, unlimited local calls and faxes, boarding pass printing, use of our bicycles, and free Wi-Fi. Thank you for being our guest; we’d love to see you again!
4 out of 5
Recommended
for Everyone
by A verified travelerfrom sandiego

Very nice hotel in the middle of a super busy down

Posted Dec 9, 2014
Was a really decent place for what you pay, one thing i would like to mention is parking, breakfast and wifi were all not included in the one night price, so you end up paying almost an extra day if you get all those services.
Comment from Hotel Management
Dec 16, 2014 by JKnudsen, Hotel Management
peter, We’re happy to hear Serrano Hotel was at a price point which fits your budget; we strive to be worth every cent. Serrano loves responding to our guests' needs and we appreciate your feedback about the Urban Fee. In our experience, guests appreciate one price for all that the fee includes, instead of separate charges for each item. For your future reference this fee includes; morning coffee and tea, all day flavored water in reception, morning newspaper, town car service Mon thru Fri mornings to the financial district, unlimited local calls and faxes, boarding pass printing, use of our bicycles, and free Wi-Fi. It was a pleasure to have you and we’d love to have you back the next time you’re in San Francisco!
3 out of 5
by A verified travelerfrom El Dorado Hills, CA

Very small place and we are not big people.

Posted Dec 8, 2014
Pros: Location
Cons: Lighting, updated décor, more help.
Location: Great location near Union Square.
Small, darkly lit place with very few employees available. Not the experience I'm used to.
Comment from Hotel Management
Dec 12, 2014 by JKnudsen, Hotel Management
John, It was a pleasure to have you as a recent guest of Serrano. We’re sorry our hotel was a not a good fit for you during this stay. We do offer larger suites which might fit your needs better. Serrano strives to offer luxury and location, and we’d love another opportunity to provide you with a stay you’ll enjoy.
4 out of 5
Recommended
for Everyone
by A verified traveler

Posted Dec 6, 2014
It was ok did not hang around the hotel only used it for sleeping
Comment from Hotel Management
Dec 11, 2014 by JKnudsen, Hotel Management
Hello, Thank you for choosing Serrano for your San Francisco experience. We hope your time in the city was enjoyable and you found many reasons to come again. It was a pleasure to have you as our guest, and we hope you come again— when you can enjoy more of Serrano, and our acclaimed restaurant too!
4 out of 5
Recommended
for Everyone
by A verified traveler

Close to great restaurants.

Posted Dec 4, 2014
Very nice historic hotel! Rooms are small; I assume because of the historic nature. The hotel was clean and the personnel were extremely friendly.
Comment from Hotel Management
Dec 9, 2014 by JKnudsen, Hotel Management
Hello, Serrano Hotel loves to welcome our guests because it is truly a pleasure to have each one stay! Thank you for your notice of our historic hotel and décor. We are glad we could offer you an enjoyable stay, and would love the chance to see you again!