It is a little away from Sendai station, there is about 5-6 minutes walk from Sendai station to the hotel, but it was not difficult to find. Google map does very good job also. The hotel maintain the US holiday inn standard, hence there is no surprise. One thing to mention is that for $10 extra, the breakfast is definitely a deal! I would also recommend to get yokoso data sim. It is so reliable, good price, and no worry to ship wifi router back/forth.