Expedia Private Label
Powered by WorldWide Travel Exchange (WWTE)
Note: Expedia Private Label program is aimed at established Web sites with an existing customer database


Partner with Expedia to power your travel storefront using our private label platform, WWTE. Our Expedia Private Label program allows you to offer visitors a robust travel-shopping experience—all under your own brand. Your site is built using the same inventory infrastructure and user interface thatís made Expedia the leader in online travel. Offer any or all of our travel products—air, hotel, car rentals, vacation packages, destination activities, and cruises—and earn a revenue share for each transaction.


Expedia Private Label remains the top choice for online retailers, travel suppliers, and destination management organizations for custom booking solutions. Hereís why:

  • Build your brand: Expedia is completely invisible—our branding wonít appear on the Web site, in e-mails or credit card charges, or in customer service contacts.
  • Incremental revenue: You have no costs associated with development, hosting, or maintenance. You earn a revenue share for each transaction generated, making your income positive from day one.
  • Increase loyalty and acquire new customers: Broaden your travel inventory to better serve your existing customers—and attract new ones.
  • Superb customer service: Specially trained Expedia customer service agents provide all customer service and telesales for your site at no additional cost, each one private-labeled under your own brand.

How it works

Weíre with you every step of the way—through the implementation to optimizing sales post-launch. Each page features your branding elements integrated with award-winning Expedia functionality. Features include:

  • Easy implementation: After contracts are signed, Expedia develops and builds your customized travel site, working closely with your team to ensure it meets your needs.
  • Customizable platform: Feature all Expedia travel products or limit those you want featured. Itís your choice!
  • Robust reporting: Youíll have access to a reporting extranet where booking data can be viewed daily.
  • No-fuss maintenance: Tools, including dynamic booking engines and deep-links for search engine optimization, are automatically included to make merchandising and maintaining your site a breeze.

Next step

Get in touch with our team:
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Why partner with Expedia?

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Our award-winning customer experience—and high level of customer satisfaction—offers you a greater earning potential.

Recent awards won by Expedia include:

#1 Ranking Conversion according to Nielsen/NetRatings Online Travel Research
Webby Award for Best in Travel Web Sites for 2006
American Customer Satisfaction Index (ACSI) E-Commerce Report ranked Expedia #1 in customer satisfaction among online travel agencies