I’ve stayed at this hotel many times. I know I will be treated with outstanding courtesy and cordiality. The staff is highly professional. The rooms are well-appointed and very comfortable. The beds are just great. Underground self parking is a big plus. A huge supermarket is nearby, as is the main shopping street of downtown Biella, full of nice stores and excellent coffee bars and pastry shops. Very good restaurants in easy walking distance. The hotel restaurant is very good, although the menu is not very broad. The usual restaurant and bar area is now under renovation. The restaurant is for the time being on the top floor and is not providing lunch service, but the renovation seems to be moving quickly. In an case, I love this hotel and recommend it without reservation.