Laugavegur Tours

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Brightly colored shopfronts spill into the street and add atmosphere to the sidewalk dining areas and designer stores of Reykjavík’s main downtown shopping strip.

Find an exciting collection of cafés, restaurants, bars and specialty stores on Laugavegur, an arterial street in Reykjavík’s downtown area. Stroll down the partly pedestrianized strip and spend an afternoon checking out Scandinavian designer stores. Stop at a café or bakery and try delicious Icelandic treats, while watching fashion-conscious shoppers go by. In the evening, relax with a drink at one of the Laugavegur bars and clubs.

Translating to “wash road,” Laugavegur was historically the street that led to the hot springs of Laugardalur. Spend a few hours exploring the street and admiring its heritage shopfront façades, many painted in cheerful colors. Some parts of the street are split into bicycle and pedestrian-only sections. Check out the different boutique and designer stores, where you can find Scandinavian-designed gifts, homewares, clothing and gadgets. Chat with storeowners about which Icelandic designers to look for. You can also find department stores selling items at bargain prices.

For a snack, don’t miss a visit to a bakaríið (bakery), where you can grab a sweet snudur spiral pastry or a crispy kleinur diamond-shaped doughnut. Pick up a hotdog from an area kiosk and take a seat on one of the street’s benches. Laugavegur is also a hotspot for restaurants. On a sunny day, pick a spot with outdoor dining. On the weekend, this street becomes energetic with locals and visitors mingling in the bars and nightclubs. Spend an evening sampling locally crafted beers and wines or get out on the dance floor at a club.

You’ll also find several tour operators and the unique Icelandic Phallological Museum. Preview the subject matter before you bring children to this unique museum of male genitalia.

Laugavegur is located in Reykjavík’s downtown district, just south of the waterfront precinct and the Sculpture and Shore Walk. Several buses stop near the street. The picturesque commercial street of Skólavörðustígur intersects the northern end of Laugavegur.

Reach Laugavegur easily from most areas around the city or stay in one of the hotels along the street. Check out the nearby Harpa Concert Hall and Conference Center and the Cathedral of Christ the King.

Plan a trip to see Laugavegur

Tower Suites Reykjavik
Stay Apartments Einholt
ODDSSON Hotel
Prices and availability subject to change. Additional terms may apply.

Browse tours and tickets to explore Laugavegur

Reviews of Laugavegur

4.6
Top Destination
5 - Excellent
630
" "5 - Excellent 64.41717791411043%
4 - Good
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" "4 - Good 32.10633946830266%
3 - Okay
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" "3 - Okay 3.476482617586912%
2 - Disappointing
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5/5 - Excellent

Verified traveler
Aug 13, 2019

This is the main happening street with all of the shopping and restaurants

4/5 - Good

Lori
Jul 10, 2019

The walk was very pretty and the shops were interesting but the souvenirs were rather expensive.

5/5 - Excellent

Laura
Jun 21, 2019

Our hotel was here. Excelent location.

5/5 - Excellent

Verified traveler
May 20, 2019

walking uphill

4/5 - Good

Verified traveler
Apr 28, 2019

Fun shopping. Look around the stores and look for deals. Many of the "tourist" shops carry the same merchandise but prices vary.

5/5 - Excellent

Verified traveler
Mar 25, 2019

You'll find everything you need on this street. Most helpful spot for us was the Bonus grocery store with plenty of quick options for packed lunches for tours.

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Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.