Lost its magic
Posted Mar 22, 2017
We have been going to the Loews for years. Always enjoyed that it was a classy, family-friendly retreat in the middle of noisy South Beach. The hotel previously did a great job of making things understated and elegant, and tight security kept the atmosphere of a quiet (relatively) sanctuary for hotel guests.
Recently however, the hotel has spent $50 million on a renovation, and... accomplished nothing but making it just like all the other trendy hot spots in Miami. The peaceful lobby is now a loud bar with thumping music, and the pool's elegant fountain and large hot tub now have been replaced with overpriced rental cabanas.
In addition, they have relaxed security at the entry points substantially and as a result the pool area and outdoor restaurant are now loaded with the general public who are not paying guests. These people use the pool, towels, bathrooms, etc., without paying a cent, while guests who are paying a fortune are not able to get a chair or use of a hot tub. (What doesn't help matters is the poorly designed new gates to the beach area can be opened easily just by reaching over, totally defeating the purpose of the key card lock that is supposed to only allow guests. As a result anyone can walk right in.)
This was an incredibly disappointing (and incredibly expensive) experience. After 7 years of going on annual family vacations to the Loews, I am sorry to say we don't be back. The property has lost its special charm as being different from the rest.