Lake Effect Club | The Nohl

The Nohl at Lake Effect Club — Artistic 1BR in Milwaukee’s Lower East Side (steps from Brady Street)


About Lake Effect Club 🏛️
Lake Effect Club is Milwaukee’s most creative stay — a 150-year-old building reimagined with bold color, designer vintage finds, and new comforts. ✦ Set in one of the city’s most vibrant neighborhoods, it’s the short-term rental that proves Milwaukee is every bit as cool as the lake it sits on.


👩‍🎨 About the Owners
Lake Effect Club was dreamed up by three friends—two from Milwaukee, one who married in—who love design, storytelling, and this awesome city in equal measure.

We’re an architectural/interior designer, a director/producer, and a former fashion designer turned all-around creative. During the pandemic, we started imagining the types of places we’d want to stay, and how we could bring that feeling to Milwaukee: something colorful, thoughtful, and full of character.

A few years later, we found the right building—a 150+ year-old property—and brought it back to life with a thoughtful update, a mix of designer finds, local touches, new pieces and a whole lot of love.

We think Milwaukee is the greatest city on earth. This is our way of sharing it. 💛


The Nohl: Space & Vibe 🎨
The Nohl features color-blocked rooms throughout: a long petal pink living/dining/kitchen, a striking blue bathroom that feels like a jewel box, and a lavender bedroom that makes sleeping feel cooler. There’s a small dining table, a porch big enough to lounge, and a walk-in closet that doubles as a mini office. The bathroom features a cast iron tub for soaking, and the rooms are layered with vintage treasures, designer pieces, and new essentials (beds, mattresses, couches). It’s compact, but clever—and perfect for solo travelers, couples, or a small family who like their stays colorful, thoughtful, and a little bit unexpected. It’s named after Mary Nohl, an artist and iconic Milwaukean who’s creative and unique home is now a museum further north along the Lakefront.


🌇 Layout
✦ 1 bedroom • 1 bath • Sleeps 4

🛋️ Living Room
✦ Warm, inviting lounge with designer touches, Smart TV, and books
✦ Sofa bed for two; great natural light and easy flow to the kitchen

🍳 Kitchen & Dining
✦ Cook-worthy setup (fully refreshed)
✦ Dining table for meals or game nights

🛏️ Bedroom
✦ Calm, cozy lavender room with queen bed and layered bedding
✦ Desk + blackout curtains for work and rest

🛁 Bath
✦ Showpiece blue bathroom with vintage clawfoot tub
✦ Stocked with shampoo, conditioner, body wash, plush towels, bath mats, spa robes

🌿 Outdoor
✦ Front porch with space to lounge

🗄️ Extra Space
✦ Walk-in closet that doubles as a mini office


✨ What Makes It Special 🌈
✦ Period details + designer vintage that photograph beautifully
✦ Color-forward design with a signature blue bathroom
✦ A real kitchen for real cooking (not just a kitchenette)
✦ Walk-everywhere base near Milwaukee’s most characterful corridor



🗺️ Neighborhood: Lower East Side (Steps from Brady Street)
✦ You’re in Milwaukee’s creative core—Brady Street and the Lower East Side.
✦ Think indie cafés, long-loved neighborhood bars, vintage shops, artful bites, and a friendly, walkable vibe.
✦ Lake Michigan is an easy stroll for beach time, jogs, or bikes. 🌊


🍝Walkable Picks ☕
✦ Coffee/Breakfast: Rochambo • Nomad Coffee Bar • Allie Boy’s • Comet Café • (scenic stroll) Colectivo on the Lake
✦ Food: Purslane • Zaffiro’s (ultra-thin crust since 1952) • Glorioso’s Italian Deli
✦ Bars: Roundhouse Beer Garden • Hi-Hat/Garage • Jamo’s (true corner hang) • Finks • Wolski’s (earn the sticker!)
✦ Wine: Waterford Wine & Spirits


🍽️Short-Drive / Rideshare
✦ Coffee/Breakfast: Uncle Wolfie’s • Poppy Bakery • Cafe at the Plaza
✦ Food: Goodkind • Strange Town (vegan + vinyl) • Honeypie Café • Kopp’s Frozen Custard • Beans & Barley • Barnacle Bud’s
✦ Bars & Classics: Wiggle Room • Landmark Lanes • Falcon Bowl • Holler House (oldest lanes—reserve) • South Shore Terrace • Hubbard Park Beer Garden • Lakefront Brewery (Friday fish fry—reserve)
✦ Wine: Nonfiction (natural wine)


🖼️ Art & Museums
✦ Milwaukee Art Museum (MAM)
✦ Mary Nohl House (seasonal tours)
✦ Charles Allis Art Museum
✦ The Green Gallery
✦ Harley-Davidson Museum


🎉 Unique Milwaukee
✦ FESTIVALS!
✦ Koz’s Mini Bowl / Landmark Lanes
✦ Sculpture Milwaukee
✦ National Bobblehead Hall of Fame
✦ Grohmann Museum
✦ Beer gardens: Roundhouse, War Memorial, South Shore, Hubbard Park, Estabrook


🌳❄️ Outdoors by Season
Summer:
✦ Bublr Bikes / Wheel & Sprocket → Oak Leaf Trail
✦ Kayak/paddle: Milwaukee Kayak Co, Lakefront Surf & SUP
✦ Boats: Milwaukee Boat Line, SkipperBud’s
✦ Hikes: Lakeshore State Park, Schlitz Audubon
✦ Beaches: Bradford, McKinley

Winter:
✦ Sledding at Humboldt & Washington Parks
✦ Ice skating at Red Arrow Park or Pettit National Ice Center


🏟️ Sports
✦ American Family Field (Brewers) — tailgate like a local
✦ Fiserv Forum (Bucks + concerts)
✦ UWM Panther Arena & Marquette
✦ Free bar shuttles (Nomad, Jack’s American Pub, Milwaukee Brat House)


🚕🚌🚲 Getting Around
✦ Airport → Home: ~15–20 min from MKE (Milwaukee Mitchell International) by rideshare or taxi
✦ Train: ~10 min from Amtrak – Milwaukee Intermodal
✦ Bus: GreenLine stop at Brady & Humboldt (quick links to downtown, lakefront, and Bayshore)
✦ Walkability: Lower East Side is super walkable—cafés, bars, shops, and lakefront are close
✦ Bikes: Bublr Bikes stations nearby; ride the Oak Leaf Trail along the river/lake
✦ Rideshare: Uber/Lyft are fast and plentiful in this area
✦ Game-day shuttles: Many bars (Nomad, Jack’s, Milwaukee Brat House) run free shuttles—buy a drink, hop on, tip your driver
✦ Parking: Driveway (tandem)—one vehicle/unit at a time; street parking nearby (check posted signs)


Listing Access 🔑
✦Entire back-cottage apartment (private entrance to the left of the main building — look for the white door).
✦Driveway parking (tandem): one vehicle/unit at a time; street parking nearby (watch signage)
✦Self check-in via smart lock (Schlage Encode — arrival details sent automatically before your stay)



Listing Notes 📝
✦Minisplit A/C + heat keep things comfy year-round
✦Trash/recycling in the driveway.
✦Snow shoveling provided in winter
✦No smoking or parties permitted
✦Perfect for longer stays — great storage, linens, towels, and a real kitchen
To ensure a safe, respectful, and enjoyable stay for all guests and neighbors, please follow the rules below:


No Parties or Large Gatherings

Parties, events, and large gatherings are strictly prohibited at any time.


Quiet Hours

Quiet hours are from 10:00 PM to 8:00 AM daily.
Please keep noise to a minimum and avoid loud music or disruptive behavior during these times.


Smoking

Smoking is not permitted inside the home or within 20 feet of any entry door.
A $200 fee will be charged for smoke removal or cleanup of cigarette butts.


Pets

Pets are allowed only with prior written approval. Unauthorized pets may result in additional fees.


Safety

Do not tamper with, disable, or remove smoke or CO detectors or any safety equipment.
Report any issues immediately.


Respect for Neighbors

Be courteous and follow all local laws and neighborhood expectations.


Guest Count

Only the guests listed on the reservation may be on the property, regardless of age.
No unregistered overnight guests. Subleasing is strictly prohibited.


Trash & Cleanliness

Please tie all trash bags securely and place them in the designated outdoor bins.


Care for the Home

Help maintain the home by treating it with care:

Use coasters and cutting boards

Avoid staining or damaging furniture and surfaces

Report accidental damage promptly