Hundreds of thousands of attendees descend upon Indio, California for what has become a festival of music and art. The Empire Polo Field has housed “the Coachella Valley Music and Arts Festival” since 1999. Commonly referred to as just “Coachella” the festival has become something of an enigma within the music and performing arts world. What was originally created one-week post-Woodstock ’99, (dubbed a safe, environmentally friendly, welcoming environment) has evolved into an annual gathering spot for the hottest musicians (mainstream as well as up-and-coming), as well as a melting pot for brands, celebrities, influencers, and the global elite. The Coachella experience is just that, an experience.
What used to be a one-day show, now runs two consecutive weekends in April, with a who’s who of musical acts. Gaining access to this 2-weekend party is also something of a challenge. In past years, tickets sell out sometimes in less than an hour. The long-awaited lineups dictate just how much hype and demand will surround the weekend. Along with the musical acts, art installations and interactive activations become prime photo-ops for attendees. Art exhibits, food trucks, a Ferris Wheel, and brand-exclusive tents, all make Coachella just some of what it is. It is estimated that close to half a billion posts on social media occur just in the first weekend alone.
Can’t get a ticket to the show? No worries! Within the last few years, YouTube has regularly livestreamed the festival. Beyonce’s 2018 performance not only smashed livestream records, but it became the most-watched streamed event of all time, garnering over 41 million views. What started as a small niche concert has evolved into an all-encompassing PR/Marketing/Entertainment machine. It’s no surprise that the fashion world has managed to leverage Coachella. Brands will routinely invite social media’s “top” fashion influencers and dress them head-to-toe in the latest threads. The event has turned into an extension of fashion week.
Coachella is also famous for surprise band reunions, and appearances. From Justin Bieber making an appearance during Ariana Grande’s act, to 2Pac’s hologram during a Dr. Dre set, and of course who can ever forget in 2016 when Guns N’ Roses took the stage.
Coachella Lineup
This year will feature headlining performances by Frank Ocean, Bad Bunny, and Blackpink. 2022 saw the likes of Harry Styles, Billie Eilish, Swedish House Mafia, The Weeknd, Karol G, and Doja Cat. Keep an eye out for when more artists are added to the lineup.Coachella is one of the most popular music and performing arts festivals. It showcases popular and established artists, emerging artists, and the occasional reunited group. It's become one of the most well-known festivals in the United States and draws a huge assortment of A-list celebrities looking to have fun.
There's plenty to do at Coachella aside from catching all your favorite musical acts. There is an activities tent complete with board games, video games, and various competitions. A camp lounge with free Wi-Fi and hammocks is the perfect place to relax and plan the day with friends. There's also a full art studio, playground, and Ferris wheel. Coachella is so much more than just a music festival.
Tent camping and car camping tickets are a popular option for Coachella attendees. Expedia has different ticket options depending upon what day(s) you're looking to attend.
First time festival goers often forget to bring water. Between the sun and dancing, proper hydration is a MUST! Also, don't forget your sunblock. Comfortable shoes and clothing are also essential since you're going to constantly be on the move dancing and walking the festival grounds.
