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North Holland


Known for Museums, Biking and Boating

The capital of the Netherlands is famed for its 17th-century canal network, gabled houses, museums and coffee shop culture.

How do you get to Amsterdam?

Known as the Venice of the North, Amsterdam is a city based on a network of semi-circular canals, with hundreds of bridges. Amsterdam’s famous museums and trademark coffee shops are popular daytime haunts, while the crowds flock to the bars and clubs around the squares at night. Amsterdammers love speaking English and are known for their liberalism. This multicultural capital welcomes everyone!

Narrow, cobbled streets, limited parking and crisscrossing trams make sightseeing by car too complex. Instead, explore the compact city center by foot, rent a bike or take public transport. Book a canal cruise to see the old city center in just an hour. You’ll learn about Amsterdam’s remarkable history and see fine examples of its iconic gabled houses.

Amsterdam has its roots in the 13th century, but its famous canal district was developed in the 17th century. The Canal Ring is now a world heritage site. One of the many monuments here is the Anne Frank House.

On central Dam Square, tour the old Royal Palace and admire the wax statues in Madame Tussauds. Nearby is the Red Light District. Its narrow streets full of adult entertainment venues lead to the more family-friendly Nieuwmarkt, a square surrounded by eateries.

Just outside the Canal Ring is the Museum Quarter. Don’t miss the Van Gogh Museum and Rijksmuseum; both have collections of paintings by world-famous Dutch masters. Relax on the grass of nearby Vondelpark. From here, it’s an easy stroll to the Leidseplein, a hub for music and nightlife.

Since the 1970s, coffee shops have allowed visitors to enjoy the city in a more relaxed state of mind. If you’d rather drink than smoke, visit a pub to order the local beer. A typical Dutch lager tastes even better after visiting the old brewery for the Heineken Experience.

Young travelers are drawn to Amsterdam for its promise of revelry. Those after a more refined cultural experience are also easily entertained in this beautifully preserved city with typical Dutch hospitality.

Best neighborhoods to visit in Amsterdam

Things to do in Amsterdam

Melanie Zahn/Trover

For at least 600 years, locals, sailors and travelers have come to this part of Amsterdam for adult entertainment in the many bars, brothels and eateries.


This palatial building full of Dutch paintings and international artifacts is the country’s largest public-funded museum.

This modern museum houses the world’s largest collection of the legendary Dutch master painter who led a troubled life and never saw his work become famous.

See where this brave and famous Jewish teenager hid from the Nazis during World War II and recorded her world-famous diary.

Learn how a well-known Dutch beer is made, then drink a sample at this famous former brewery.


Tickets & Tours

After the sun goes down on the Dutch capital, a romantic world of illuminated merchant houses, winding walkways, and old bridges lights up. Watch the evening unfold as you sail Amsterdam's enchanting canals, listening to engaging commentary about the passing sights as you cruise along.

Tickets & Tours

Swing through Amsterdam's can't-miss sights and must-see attractions with one convenient card. With the I amsterdam City Card, you can pop into museums, galleries, and gardens, whisk around town on the city's buses and trams, and enjoy a scenic cruise to check out Amsterdam's iconic canal houses up close.

Tickets & Tours

Explore Amsterdam on a red double-decker bus that gives you panoramic views of the city. Unlimited rides let you hop on and off the bus at your leisure, so you can visit all the attractions on your sightseeing list.

Tickets & Tours

A WARM WELCOME, A COOL BEER. 1867 was a ‘dam good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. Today, the Heineken Experience opens up a real ‘dam experience.

Tickets & Tours

8000 artistic and historical objects tell the story of 800 years of Dutch history, from the year 1200 right up to the present. The Rijksmuseum, which in English means The State Museum, exists for more that two hundred years and today belongs to the most breathtaking museums in the world.

Tickets & Tours

Discover the world’s largest collection of Van Gogh masterpieces. The exhibits are arranged chronologically so you can follow the artist’s biography and technical development.

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