Expedia Data Shows Summer Soccer Travel Demand Holds Strong as Fans Adapt to Higher Prices with Smarter Travel Choices

Global searches surge ahead of kickoff despite rising airfares,

with fans turning to alternative cities and flexible plans to make trips work

With just one week until this summer’s major international soccer tournament kicks off across North America, Expedia’s Ultimate Fan Travel Outlook reveals fans are adjusting their plans — booking later, exploring alternative destinations, and prioritizing flexibility to make the trip work.

Despite rising flight prices, global fans are still planning trips in record numbers, with international search demand continuing to climb in the final stretch. New data shows momentum for US host cities, including New Jersey, which has seen the largest spike in global flight searches (+40%1), and Kansas City, now the fastest-rising destination for stays (+70%2), fueled in part by major team basecamps and growing U.S. fan interest.

At the same time, affordability is shaping where and how fans travel. Several host cities — including Mexico City, Guadalajara and New Jersey — are offering average daily hotel rates under $2153, while overall hotel prices trending down 10% in the past two weeks. Budget-savvy travelers are also increasingly opting for nearby “alt destinations” like Worcester, MA, Hamilton, ON and Richmond, BC, where they can save $100 or more per night while staying within easy reach of the action.

The data also highlights a surge in long-haul fandom, led by Brazil and Argentina, where travel searches have skyrocketed by more than 500%, underscoring the global draw of the tournament — and the growing willingness of fans to travel farther, even at the last minute.

            “Demand isn’t slowing, it’s shifting,” said Melanie Fish, VP of Expedia Group brands public relations. “Fans are adjusting to higher prices by booking later, exploring alternative cities, and finding smarter ways to make the trip work. The desire to experience the biggest soccer tournament ever in person is still very much there, but people are getting crafty about how to make it happen.”


Last Minute Trends: Top Soccer Cities and Best Affordability

With just one week to go until the summer of soccer kicks off, Expedia reveals the latest last-minute insights on the surging travel demand, as fans plan their North American trips: 

Most Popular Host Cities for Stays2 (Global)
Highest Volume of Searches

Los Angeles
Miami
Toronto
Boston
Vancouver
Seattle
San Francisco
Atlanta
Dallas
Houston
Mexico City
Philadelphia
Kansas City
New Jersey
Monterrey
Guadalajara
Host Cities Trending Upwards for Stays2
(Global)
Biggest YoY Search Increases

Monterrey +80%
Kansas City +70%
Guadalajara +25%
Mexico City +20%
New Jersey +20%
San Francisco +20%
Dallas +20%
Philadelphia +20%
Atlanta +15%
Houston +5%
Los Angeles +5%
Seattle +5%
Boston 0%
Vancouver 0%
Miami -10%
Toronto – 15%
Most Popular Host Cities for Flights1 (Global)
Los Angeles
Miami Atlanta
Toronto
Boston
Houston
Seattle
New Jersey (Newark)
Dallas
San Francisco
Philadelphia
Mexico City
Vancouver
Guadalajara
Kansas City
Monterrey
Host Cities Trending Upwards for Flights1 (Global)
New Jersey +40%
Atlanta +25%
Miami +15%
Boston +15%
Houston +15%
San Francisco +15%
Guadalajara +15%
Kansas City +15%
Monterrey +15%
Los Angeles +10%
Dallas +10%
Seattle +10%
Mexico City +10%
Philadelphia +5%
Vancouver -5%
Toronto -10%

Last minute affordability

As worldwide fans ramp up their last-minute planning, Expedia’s Fan Travel Outlook reveals positive news for affordability. Average daily rates for stays in host cities are down on average 10%3 over the last two weeks. Dallas, Miami, Vancouver, Atlanta and Monterrey have seen the biggest decreases (-15%3).

Most Affordable Host Cities3 – based on average daily rates from the last two weeks

  1. Mexico City – $187
  2. Guadalajara – $195
  3. New Jersey – $214
  4. Atlanta – $219
  5. Houston – $222
  6. Dallas – $246
  7. San Francisco – $255
  8. Monterrey – $277
  9. Toronto – $278
  10. Los Angeles – $282
  11. Philadelphia – $292
  12. Miami – $297
  13. Kansas City – $314
  14. Seattle – $333
  15. Boston – $381
  16. Vancouver – $428

Alt Destinations3 – where to stay within an hour of a host city

Expedia’s top tip for those fans looking to make their budget stretch further, is to consider smaller towns or suburbs around the host cities.

Hardcore Fans Heading to North America6  

There are 48 nations taking part in summer’s major soccer event and Expedia has seen last minute travel searches skyrocket, particularly by South American fans.

Colombia, England and Scotland appeared to have been the keenest fans post draw, with searches up on average 300%6 by those nations, but it is now Brazil, Argentina and Spain driving the travel searches, as kick off closes in. Brazilian fans are proving the most dedicated of them all, with searches up 580%6.

Local support across the host countries is still up year-on-year, but softening as kick off closes in. All three countries saw lodging increases of +75%6 in the month following the draw and now searches by Americans in the last month are +30%, +20%6 for Canadians and +15%6 for Mexicans.

Hardcore Fan Ranking6 – Biggest search increases by nation for travel to NORAM 

  1. Brazil +580%
  2. Argentina +190%
  3. Spain +140%
  4. Colombian+125%
  5. Portugal +95%
  6. France +55%
  7. Japan +40%
  8. Australia +30%
  9. USA +30%
  10. England & Scotland +20%
  11. Canada +20%
  12. Mexico +15%
  13. Netherlands 0%
  14. Germany 0%
  15. South Korea 0%

Expedia’s Top Travel Tips for Fans  

Book your travel for summer’s soccer spectacle on Expedia


Notes to Editor 

1 Based on flight searches made on Expedia global from 11 – 24 May 2026 compared to the same dates in 2025. For travel between 11 June – 19 July 2026 to New York, Boston, Philadelphia, Los Angeles, Miami, Houston, Atlanta, Dallas, Seattle, Kansas City, San Francisco, Toronto, Vancouver, Monterrey, Mexico City & Guadalajara.
  
2  Based on lodging searches made on Expedia global from 11 – 24 May 2026 compared to the same dates in 2025. For travel between 11 June – 19 July 2026 to New York, Boston, Philadelphia, Los Angeles, Miami, Houston, Atlanta, Dallas, Seattle, Kansas City, San Francisco, Toronto, Vancouver, Monterrey, Mexico City & Guadalajara. 

3 Based on Average Daily Rates on Expedia global for search period 11 – 24 May 2026, for stays from 11 June – 19 July 2026. Compared to the same dates in 2025.

4 Based on Average Ticket Prices for flights on Expedia.com for search period 11 – 24 May 2026, for flights from 11 June – 19 July 2026. Compared to the same dates in 2025.

5 Based on flight and lodging searches made on Expedia.com to Kansas City from 11 – 24 May 2026 compared to the same dates in 2025. For travel between 11 June – 19 July 2026.

6 Based on lodging searches made on Expedia global POSa from 1 – 31 May 2026 compared to 1 – 31 May 2025, for stays between 11 June – 19 July 2026, compared to stays 11 June – 19 July 2025. 

Savings vary and are not available on all packages. Savings are compared to the price of the same components booked separately. 

8 Car rental example price based on hire from JFK airport in New York from 12 – 19 June 2026. Price correct as of 9 December 2025 but are subject to change.    

Vacation rental prices are correct as of 9 December 2025 but are subject to change.  

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