American travelers can now discover, book, and travel like their favorite creators 

Expedia Group continues to redefine how people plan and book travel with the global roll-out of Travel Shops, now live in the United States and 11 other markets.  

Travel Shops are shoppable storefronts curated by creators, celebrities, tourism boards, and media brands – bringing personalized travel recommendations directly to the Expedia app. From boutique hotels to experiences and with thousands of options, travelers can now book the exact trips featured by people they follow and trust.  

“With 73% of consumers saying an influencer has impacted their travel decisions, Travel Shops offer a game-changing way to turn inspiration into action^*,” said Lauri Metrose, SVP of Global Communications at Expedia Group. “By bridging social content with seamless booking, we’re empowering travelers to book trips they’ve seen and loved, and giving creators and industry partners a powerful new platform to drive engagement and bookings.” 

Launched in the US in 2024, Travel Shops champions authentic, influencer-driven travel and now features over 100 storefronts from partners including Condé Nast Traveler, Dominican Republic and actor Jaime Camil. 

Travel Shops is available in Australia, the US, UK, Canada, France, Germany, Mexico, Japan, South Korea, Hong Kong, Singapore, and New Zealand. Creators can join via the Expedia Group Travel Creator Program, or to browse the shops visit www.expedia.com/product/featured-travelshops.