{"id":16037,"date":"2022-02-09T04:57:39","date_gmt":"2022-02-09T04:57:39","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=16037"},"modified":"2025-05-12T11:04:29","modified_gmt":"2025-05-12T11:04:29","slug":"in-game-day-ad-expedia-and-ewan-mcgregor-promote-experiences-over-stuff","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/in-game-day-ad-expedia-and-ewan-mcgregor-promote-experiences-over-stuff\/","title":{"rendered":"In Game Day Ad, Expedia and Ewan McGregor Promote Experiences Over Stuff"},"content":{"rendered":"\n<p>Today Expedia\u00ae released its new ad, reminding viewers it\u2019s the experiences in life that matter most \u2013 not the stuff. During Sunday\u2019s big game, when many commercials seek to sell more <em>things<\/em>, Expedia\u2019s contrasting message, delivered by acclaimed actor and intrepid traveler, Ewan McGregor, challenges viewers to prioritize the meaningful life experiences gathered through travel. To help people discover the value of experiences over things for themselves, Expedia will turn other game day ads into chances to get away with its Travel the Ads sweepstakes. &nbsp;<\/p>\n\n\n\n<p>The sweepstakes will take place on Twitter during Sunday\u2019s big game, when Expedia will engage with viewers in real-time, drawing trip ideas from the night\u2019s biggest spots. Prizes will be awarded to up to 20 winners in the form of Expedia Rewards points and valued at a total of $120,000.<\/p>\n\n\n\n<p>\u201cDuring the game, we\u2019re turning every other commercial into a chance to travel,\u201d said Hector Muelas, senior vice president of global creative for Expedia. \u201cSure, stuff is great, but travel is a more powerful vehicle for meaningful experiences and that\u2019s what we\u2019ve missed over these past few years.\u201d<\/p>\n\n\n\n<p>Here\u2019s how to have a chance to win during the game:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow <a href=\"https:\/\/twitter.com\/Expedia\">@Expedia<\/a> on Twitter<\/li>\n\n\n\n<li>Quote retweet a tweet from <a href=\"https:\/\/twitter.com\/Expedia\">@Expedia<\/a> relating to the commercial spots airing during the entry period; and include the hashtag #TravelTheAds<\/li>\n<\/ul>\n\n\n\n<p>The Travel the Ads sweepstakes begins at 3:30 p.m. PST on Sunday, Feb. 13, 2022. Prizes include 19 first place prizes valued at $5,000 and one grand prize valued at $25,000. In order to be awarded a prize, winners must be Expedia Rewards members. It\u2019s free and easy to <a href=\"https:\/\/www.expedia.com\/rewards\/howitworks\">sign up<\/a>, and membership comes with benefits, including instant access to member-only discounts of 10% off or more on thousands of hotels. See full sweepstakes rules and restrictions at https:\/\/www.expedia.com\/TravelTheAds.<\/p>\n\n\n\n<p><strong>Made To Travel<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Expedia today released a look at \u201cStuff,\u201d its new :60 ad featuring McGregor and the brand\u2019s new tagline, <em>Made to Travel.<\/em> The commercial shows McGregor walking through various production sets for commercials touting stuff \u2014 a trendier perfume, a thinner TV, a smarter smartphone \u2014 and exiting the studio to walk out to a beautiful beach, asking viewers, \u201cWill we regret the things we didn\u2019t buy? Or the places we didn\u2019t go?\u201d In addition to inspiring the traveler in everyone, there are hidden Easter eggs throughout the commercial that pay homage to classic ads. It\u2019s up to the viewers to spot them.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Stuff | Made to Travel | 60 | Expedia\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/ReVzXmxYHHc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cTravel is an important part of my life and it\u2019s given me such wonderful memories. It\u2019s made me grow and I think it feeds your soul to travel,\u201d McGregor said. \u201cI\u2019ve learned that life is more about experiences than owning things. This ad fits me. It\u2019s a cheeky look at the stuff we\u2019re being sold all the time versus inspiring people to travel.\u201d<\/p>\n\n\n\n<p>Expedia\u2019s first gameday ad in more than a decade was produced by Anomaly LA and the :30 version will air in the U.S. and Canada during the first quarter of Sunday\u2019s big game, which will be broadcast on Feb. 13, 2022. Fans can view the spot on <a href=\"https:\/\/youtu.be\/ReVzXmxYHHc\">YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expedia\u00ae released its new ad, reminding viewers it\u2019s the experiences in life that matter most \u2013 not the stuff.<\/p>\n","protected":false},"author":13,"featured_media":15838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,60],"tags":[],"companies":[43],"locations":[51],"class_list":["post-16037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-featured","companies-expedia","locations-seattle","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In Game Day Ad, Expedia and Ewan McGregor Promote Experiences Over Stuff - Expedia Newsrooms<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expedia.com\/newsroom\/in-game-day-ad-expedia-and-ewan-mcgregor-promote-experiences-over-stuff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Game Day Ad, Expedia and Ewan McGregor Promote Experiences Over Stuff - 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