{"id":19410,"date":"2023-11-08T12:03:13","date_gmt":"2023-11-08T12:03:13","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=19410"},"modified":"2025-08-21T09:59:20","modified_gmt":"2025-08-21T09:59:20","slug":"introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/","title":{"rendered":"Introducing Unpack &#8217;24: The Trends in Travel From Expedia, Hotels.com and Vrbo"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>Pattaya, Paros and Perth Make the List of 2024 Destinations of the Year<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Tour Tourism, Dry Tripping and Go-ccasions Among 2024 Leading Trip Types<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Half of Travelers Expected to Adopt Generative AI in 2024<\/em><\/strong><\/p>\n\n\n\n<p>Today, Expedia Group unveiled Unpack \u201924, a comprehensive look at what\u2019s motivating travelers and where they\u2019re going next year. Based on the company\u2019s unmatched first-party travel data, plus a global consumer survey of 20,000 travelers, Unpack \u201924 includes eight new travel trends for 2024, from top destinations to what\u2019s next in travel tech.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cAt Expedia Group, we have extensive first-party travel data that we use to enhance and curate experiences for our travelers across Expedia\u00ae, Hotels.com\u00ae, and Vrbo\u00ae. These insights shape our travel forecasts, revealed in Unpack \u201924, enabling our travelers to be the first to discover and book the most desired trips before they become well-beaten paths,\u201d said Jon Gieselman, President of Expedia Brands. \u201cFrom \u2018dry tripping\u2019 to events like Taylor Swift or Beyonc\u00e9 performances, and the rising allure of destinations like Perth, Palermo, and Paros, these trends begin to define the travel landscape in 2024.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>The 2024 Set-jetting Forecast<\/strong><strong>: <\/strong>For 2023, Expedia predicted travelers would turn to television sets and movie screens for travel inspiration. They did, and the trend shows no signs of stopping in 2024. More than half of travelers say they\u2019ve researched or booked a trip to a destination after seeing it on a TV show or movie, and 1 in 4 admit that TV shows and films are even more influential on their travel plans than they were before. In fact, travelers say TV shows influence their travel decisions more than Instagram, TikTok and podcasts.&nbsp;<\/p>\n\n\n\n<p>Given the popularity of this travel trend, Expedia, Hotels.com and Vrbo compiled its first-ever <a href=\"http:\/\/www.expedia.com\/magazine\/travel-trends-unpack-24\/set-jetting-forecast\" target=\"_blank\" rel=\"noreferrer noopener\">Set-jetting Forecast<\/a> predicting what entertainment-inspired destinations travelers will head to in 2024, based on upcoming show and film releases and travel data from Expedia Group.*&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thailand<\/strong> inspired by \u201cThe White Lotus\u201d season 3.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Romania<\/strong> inspired by \u201cWednesday\u201d season 2.&nbsp;<\/li>\n\n\n\n<li><strong>Malta<\/strong> inspired by the new \u201cGladiator 2\u201d film.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Paris<\/strong> inspired by \u201cEmily in Paris\u201d season 4.&nbsp;<\/li>\n\n\n\n<li><strong>Scottish Highlands<\/strong> inspired by the remaining seasons of \u201cOutlander.\u201d&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>London, Bath and Windsor, UK<\/strong> inspired by the new season of \u201cBridgerton\u201d and \u201cThe Crown\u201d season 6.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Korea<\/strong> inspired by \u201cSquid Game\u201d season 2.&nbsp;<\/li>\n\n\n\n<li><strong>Florida Keys &amp; Bahamas<\/strong> inspired by the new Apple TV show \u201cBad Monkey.\u201d&nbsp;<\/li>\n\n\n\n<li><strong>Australia<\/strong> inspired by both Baz Luhrmann\u2019s \u201cFaraway Downs\u201d and the Mad Max prequel \u201cFuriosa.\u201d&nbsp;<\/li>\n\n\n\n<li><strong>Greece<\/strong> inspired by new spy action thriller \u201cArgylle.\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><br><strong>Expedia \u2012 Destination Dupes:<\/strong> The \u201cdupe\u201d trend \u2014 affordable alternatives to popular products \u2014 that has flooded TikTok feeds is now taking over travel. Expedia\u2019s 2024 destinations of the year are destination dupes \u2014 places that are a little unexpected, sometimes more affordable, and every bit as delightful as the tried-and-true destinations travelers love.&nbsp;<\/p>\n\n\n\n<p>The 2024 destination dupes all experienced a notable uptick in searches<sup>1<\/sup> over the past year. In fact, global searches for the Top 5 destinations on the list more than doubled YoY.**&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taipei (dupe for Seoul)&nbsp;&nbsp;<\/li>\n\n\n\n<li>Pattaya (dupe for Bangkok)&nbsp;<\/li>\n\n\n\n<li>Paros (dupe for Santorini)&nbsp;<\/li>\n\n\n\n<li>Cura\u00e7ao (dupe for St. Martin)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perth (dupe for Sydney)&nbsp;&nbsp;<\/li>\n\n\n\n<li>Liverpool (dupe for London)&nbsp;<\/li>\n\n\n\n<li>Palermo (dupe for Lisbon)&nbsp;<\/li>\n\n\n\n<li>Quebec City (dupe for Geneva)&nbsp;&nbsp;<\/li>\n\n\n\n<li>Sapporo (dupe for Zermatt)&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Memphis (dupe for Nashville)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Discover why these destination dupes are worth the trip in the <a href=\"https:\/\/www.expedia.com\/magazine\/trends-in-travel\/destination-dupes\" target=\"_blank\" rel=\"noreferrer noopener\">Expedia<\/a> Magazine. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-1-Image-12-1024x379.png\" alt=\"\" class=\"wp-image-20693\" srcset=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-1-Image-12-1024x379.png 1024w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-1-Image-12-300x111.png 300w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-1-Image-12-768x284.png 768w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-1-Image-12.png 1312w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Expedia \u2012 Tour Tourism:<\/strong> In 2023, the cultural impact of the Eras and Renaissance tours was undeniable, driving ticket sales but also travel and tourism. Expedia predicts that Tour Tourism will continue to thrive in 2024. Nearly 70% of survey respondents say they are more likely to travel to a concert outside their own town, with over 40% saying they\u2019d travel for a concert as an excuse to visit a new place. In a new twist to Tour Tourism perhaps driven by ticket prices, 30% of travelers say they would travel outside of their home city for a concert because tickets were cheaper elsewhere. Unexpected places on Expedia\u2019s list of top tour tourism destinations are Kuala Lumpur, Edmonton, and Mexico City.<strong> <\/strong>See the rest of the list in the <a href=\"https:\/\/www.expedia.com\/magazine\/travel-trends-unpack-24\/tour-tourism\/\" target=\"_blank\" rel=\"noreferrer noopener\">Expedia Magazine<\/a>, created by analyzing hot 2024 tour stops along with accommodation costs.***\u00a0<\/p>\n\n\n\n<p><strong>Hotels.com \u2012 Dry Tripping<\/strong><strong>: <\/strong>From observing Dry January to Sober October, it\u2019s clear that living a low- or alcohol-free lifestyle is becoming more common. In addition to beverage brands and celebrities releasing nonalcoholic products, the travel industry is also catering to sober-curious travelers by stocking minibars with zero-proof options, or offering mocktail-making experiences. Explore top dry tripping hotel and resort recommendations in the <a href=\"https:\/\/www.expedia.com\/magazine\/trends-in-travel\/dry-tripping\" target=\"_blank\" rel=\"noreferrer noopener\">Hotels.com <\/a>Magazine.****&nbsp;<\/p>\n\n\n\n<p>More than 40% of travelers say they are likely to book a detox trip in the next year, and half of travelers say they would be interested in staying at hotels that offer easily accessible alcohol-free beverage options. One in 4 say the top reason for drinking less on vacation is to stay in control and feel better emotionally and physically, and surprisingly, attending sporting events was the top reason travelers said they\u2019d be likely to reduce alcohol consumption while traveling.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"380\" src=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2-Image-3-4-1024x380.png\" alt=\"\" class=\"wp-image-20700\" srcset=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2-Image-3-4-1024x380.png 1024w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2-Image-3-4-300x111.png 300w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2-Image-3-4-768x285.png 768w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2-Image-3-4.png 1308w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Hotels.com<\/strong><strong> \u2012<\/strong><strong> Vibe Check-in<\/strong><strong>: <\/strong>Beyond searching for specific amenities or star ratings, a hotel\u2019s overall \u201cvibe\u201d is becoming a strong indicator of travelers\u2019 hotel choices. Guest reviews mentioning the word \u201cvibe\u201d have increased an average of 1,090% YoY,<sup>2<\/sup> and 9 out of 10 travelers say the vibe of a hotel is important when booking.&nbsp;<\/p>\n\n\n\n<p>Travelers are seeking a variety of vibes when searching for hotels from \u201cModern Vibe\u201d and \u201cIndustrial Vibe\u201d to \u201cRetro Vibe\u201d or \u201cMargaritaville Vibe.\u201d***** What contributes to a hotel\u2019s overall vibe? Travelers say the top element is customer service, which surpassed the music, interior or lighting of the hotel. Discover hotels with the most popular and unique vibes in the <a href=\"https:\/\/www.expedia.com\/magazine\/travel-trends-unpack-24\/vibe-check-in\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotels.com Magazine<\/a>.\u00a0<\/p>\n\n\n\n<p><strong>Vrbo \u2012 Go-ccasions<\/strong><strong>:<\/strong> Puppymoons, First-date-iversaries, and Plate Dates are in the cards for travelers in 2024. One in 4 say they are looking for \u2018any excuse\u2019 to get away with their loved ones. With one-third of travelers planning to take more trips with family and friends next year than in 2023, they\u2019re going all in on identifying <a href=\"https:\/\/www.expedia.com\/magazine\/trends-in-travel\/go-ccasions\" target=\"_blank\" rel=\"noreferrer noopener\">occasions<\/a> to book a getaway to a private vacation home to celebrate together.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In addition to annual anniversaries and milestone birthdays, interestingly, work-related occasions are one of the most popular trip catalysts \u2014 many travelers would book a weekender to celebrate retirement, getting a new job, a promotion, or quitting a job.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"380\" src=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-3-Image-4-5-1024x380.png\" alt=\"\" class=\"wp-image-20707\" srcset=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-3-Image-4-5-1024x380.png 1024w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-3-Image-4-5-300x111.png 300w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-3-Image-4-5-768x285.png 768w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-3-Image-4-5.png 1292w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Vrbo: Outside In<\/strong><strong>: <\/strong>With pickleball becoming one of the fastest-growing sports, it\u2019s no surprise that outdoor amenities, like pickleball courts and cold plunges, are dictating what private vacation homes families and friends are booking for group getaways. Survey data shows that 42% of travelers book vacation homes with amenities they either cannot afford to have at home, or that they want to try out before they buy themselves. Furthermore, nearly 30% say they would choose a vacation home with outdoor amenities, so they\u2019d <em>never <\/em>have to leave the property.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The trending types of outdoor amenities travelers want<strong>:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relaxation and rejuvenation: properties with a hot tub, cold plunge or barrel sauna.&nbsp;<\/li>\n\n\n\n<li>Roaring fires: vacation homes with a fire pit, barbecue or outdoor kitchen.&nbsp;<\/li>\n\n\n\n<li>Sports and recreation: properties that have amenities like ping-pong tables, padel tennis courts, pickleball courts and lawn games.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fresh produce: vacation homes with access to fruit trees or a vegetable patch.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Visit the <a href=\"https:\/\/www.expedia.com\/magazine\/trends-in-travel\/outside-in\" target=\"_blank\" rel=\"noreferrer noopener\">Vrbo Magazine<\/a> to see private vacation homes that feature the trending outdoor amenities.&nbsp;<\/p>\n\n\n\n<p><strong>Gen Gen AI<\/strong><strong>: <\/strong>While generative AI tools like ChatGPT took center stage in 2023, only 6% of travelers used it to plan their trip.<sup>3<\/sup> In 2024, Expedia Group predicts the \u201c<a href=\"http:\/\/www.expedia.com\/magazine\/travel-trends-unpack-24\/gen-gen-ai\" target=\"_blank\" rel=\"noreferrer noopener\">generation of generative AI<\/a>\u201d travelers will come of age and fully embrace this tech throughout their travel journey. In fact, survey data reveals that half of travelers are interested in using generative AI to plan their next trip, and 1 in 3 say it\u2019s very useful when making travel plans.&nbsp;<\/p>\n\n\n\n<p>What\u2019s driving this trend? Generative AI\u2019s ability to simplify planning and shopping through a conversation. Nearly 40% of travelers say they would use this tech to find the perfect stay, 35% would plan activities and things to do, 33% would compare flight options, and 20% of travelers would change or cancel their travel plans.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To further explore Unpack \u201924, visit the <a href=\"http:\/\/www.expedia.com\/magazine\/travel-trends-unpack-24\" target=\"_blank\" rel=\"noreferrer noopener\">Expedia Magazine<\/a> and download the full report. <br><br>Images are available for download <a href=\"https:\/\/www.expedia.com\/newsroom\/media-kits\/travel-trends-2024\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">here<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-center\">________<\/p>\n\n\n\n<p><strong>*Set-jetting stats:<\/strong><sup>4<\/sup><strong><\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The first two seasons of \u201cThe White Lotus\u201d drove a 300% increase in travel demand to Hawaii and Sicily.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Following the release of \u201cWednesday\u201d on Netflix, Expedia saw a 150% increase in travel searches for Romania.&nbsp;<\/li>\n\n\n\n<li>Expedia saw a 200% increase in searches to Paris after \u201cEmily in Paris\u201d debuted its previous season.&nbsp;<\/li>\n\n\n\n<li>Searches for Richmond in London increased by 160% after season 2 of \u201cTed Lasso\u201d aired, and they doubled after season 3 aired. U.S. fans accounted for 65% of searches, followed by Australians, Canadians, Brits and the Japanese.&nbsp;<\/li>\n\n\n\n<li>Searches for Chicago increased by 45% following the first season of \u201cThe Bear.\u201d&nbsp;<\/li>\n\n\n\n<li>Searches for Norway increased by more than 65% after \u201cSuccession\u201d aired its final season.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>**Destination Dupe stats:<\/strong>&nbsp;<\/p>\n\n\n\n<p>Percentage increase in flight searches YoY&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taipei (dupe for Seoul) &#8211; 2,786%&nbsp;<\/li>\n\n\n\n<li>Pattaya (dupe for Bangkok) &#8211; 249%&nbsp;<\/li>\n\n\n\n<li>Paros (dupe for Santorini) -193%&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cura\u00e7ao (dupe for St. Martin) &#8211; 185%&nbsp;<\/li>\n\n\n\n<li>Perth (dupe for Sydney) &#8211; 109%&nbsp;<\/li>\n\n\n\n<li>Liverpool (dupe for London) &#8211; 97%&nbsp;<\/li>\n\n\n\n<li>Palermo (dupe for Lisbon) &#8211; 89%&nbsp;<\/li>\n\n\n\n<li>Quebec City (dupe for Geneva) &#8211; 60%&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sapporo (dupe for Zermatt) &#8211; 38%&nbsp;<\/li>\n\n\n\n<li>Memphis (dupe for Nashville) &#8211; 16%&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>***Tour Tourism stats:<\/strong> Expedia analyzed the average daily rates for accommodations in cities around the world with major arenas and music venues that will host the world\u2019s hottest pop and rock stars in 2024. Below are 10 affordable destinations where fans can snag a hotel room for less than $150\/night on average \u2014 often less than the price of the concert ticket.<sup>5<\/sup>&nbsp;<\/p>\n\n\n\n<p>Some big-name artists who will be stopping in those cities on tour next year include: Coldplay, Taylor Swift, Madonna, Metallica, Olivia Rodrigo, the Jonas Brothers and the Foo Fighters.&nbsp;<\/p>\n\n\n\n<p>Global List:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kuala Lumpur <\/strong>\u2013 average hotel night $91&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Edmonton, Canada <\/strong>\u2013 average hotel night $108&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Mexico City, Mexico<\/strong> \u2013 average hotel night $119&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Warsaw, Poland<\/strong> <strong>\u2013<\/strong> average hotel night $119&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Birmingham, UK<\/strong> \u2013 average hotel night $127&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Houston, Texas <\/strong>\u2013 average hotel night $130&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Antwerp, Belgium<\/strong> \u2013 average hotel night $140&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Tokyo, Japan \u2013 <\/strong>average hotel night $147&nbsp;<\/li>\n\n\n\n<li><strong>Perth, Australia <\/strong>\u2013 average hotel night $148&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Detroit, Michigan<\/strong> \u2013 average hotel night $149&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>****<strong>Dry Tripping hotels and resorts around the world:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hotels.com\/ho388270\/somerton-lodge-hotel-shanklin-united-kingdom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Somerton Lodge, <\/a>U.K. is a charming and dry hotel.&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hotels.com\/ho442463\/the-rhadana-kuta-bali-kuta-indonesia\" target=\"_blank\" rel=\"noreferrer noopener\">The Rhadana Kuta Bali<\/a> is a thematic boutique hotel and the first certified halal hotel in Bali.&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hotels.com\/ho163164\/hotel-revival-baltimore-baltimore-united-states-of-america%22%20HYPERLINK%20%22https:\/\/www.hotels.com\/ho163164\/hotel-revival-baltimore-baltimore-united-states-of-america\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revival Baltimore<\/a> launched a local zero-proof cocktail program by a sober bar manager and mixologist.&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hotels.com\/ho141126\/the-merrion-dublin-ireland\/\" target=\"_blank\" rel=\"noreferrer noopener\">The\u202fMerrion Hotel<\/a> in Ireland \u201cdistills\u201d its own nonalcoholic gin.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hotels.com\/ho2244207680\/ette-hotel-kissimmee-united-states-of-america\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ette Hotel<\/a> in Orlando is home to stunning mocktails devised by a master mixologist and zero-proof bars.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hotels.com\/ho550485760\/rosewood-phuket-patong-thailand\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Rosewood Phuket<\/a> offers a daily mocktail workshop for guests for a fee.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hotels.com\/ho228169\/wynn-las-vegas-las-vegas-united-states-of-america\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wynn Las Vegas<\/a> features \u201cDrinking Well,\u201d a zero-proof cocktail program developed by a master mixologist at the resort with innovative ingredients like reishi mushrooms, lion\u2019s mane, ashwagandha and maca.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>*****<strong>Vibe Check-in Stats<\/strong>&nbsp;<\/p>\n\n\n\n<p>The top 15 vibes according to reviews on the Hotels.com app<sup>6<\/sup>: Modern, Retro, Old, Beach, Funky, Chill, Hip, Cozy, Vintage, Historic, Artsy, City, Industrial, Party and Peaceful.&nbsp;<\/p>\n\n\n\n<p>The most unique vibes according to reviews on the Hotels.com app: Florida, Hollywood, Jungle, Tacky, Jazz, Camp, Margaritaville, Groovy, Yellowstone, Futuristic and Graceland.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">________&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\"><em><strong>Methodology<\/strong>:&nbsp;The research was conducted on behalf of Expedia Brands (Expedia, <a href=\"http:\/\/hotels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotels.com<\/a>, Vrbo &amp; Wotif) by\u202fOnePoll, a global strategic research firm. The survey was conducted online from September 12\u2013October 5, 2023, across North and South America, Europe, and the Asia-Pacific using an amalgamated group of best-in-class panels. The study was conducted among 20,000 respondents across 14 countries, among adults who are planning domestic or international travel in the next three years. OnePoll is an MRS (Market Research Society) Company Partner, has corporate membership of ESOMAR, and is a Member of the British Polling Council.&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em><a href=\"https:\/\/www.expedia.com\/newsroom\/?p=18064#_ftnref1\">[1]<\/a>&nbsp;Based on global flight data on Expedia POS from Sept. 1, 2022 \u2013 Aug. 31, 2023<\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.expedia.com\/newsroom\/?p=18064#_ftnref2\">[2]<\/a>&nbsp;Based on hotel review data on Hotels.com between Jan. 1, 2018 \u2013 Dec. 31, 2022<\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.expedia.com\/newsroom\/?p=18064#_ftnref3\">[3]<\/a>&nbsp;Planes, Trains, and Large Language Models, NRG Thought Leadership Report \u2013 May 2023<\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.expedia.com\/newsroom\/?p=18064#_ftnref4\">[4]<\/a>&nbsp;Based on global search data on Expedia and Hotels.com for hotel stays for each show 90 days post-air date compared to the same dates the year before<\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.expedia.com\/newsroom\/?p=18064#_ftnref5\">[5]<\/a>&nbsp;Based on average daily rate for hotels on Expedia global POSa from 1 Sept. 2022 \u2013 31 Aug. 2023<\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.expedia.com\/newsroom\/?p=18064#_ftnref6\">[6]<\/a>&nbsp;Based on hotel review data on Hotels.com between Jan. 1, 2018 \u2013 Dec. 31, 2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pattaya, Paros and Perth Make the List of 2024 Destinations of the Year&nbsp; Tour Tourism, Dry Tripping and Go-ccasions Among&#8230;<\/p>\n","protected":false},"author":16,"featured_media":19276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,60,101],"tags":[],"companies":[43,44,45],"locations":[100],"class_list":["post-19410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-featured","category-travel-trends-2","companies-expedia","companies-hotels","companies-vrbo","locations-new-york","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing Unpack &#039;24: The Trends in Travel From Expedia, Hotels.com and Vrbo<\/title>\n<meta name=\"description\" content=\"Today, Expedia Group unveiled Unpack \u201924, a comprehensive look at what\u2019s motivating travelers and where they\u2019re going next year. Based on the company\u2019s unmatched first-party travel data, plus a global consumer survey of 20,000 travelers, Unpack \u201924 includes eight new travel trends for 2024, from top destinations to what\u2019s next in travel tech.\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Unpack &#039;24: The Trends in Travel From Expedia, Hotels.com and Vrbo\" \/>\n<meta property=\"og:description\" content=\"Today, Expedia Group unveiled Unpack \u201924, a comprehensive look at what\u2019s motivating travelers and where they\u2019re going next year. Based on the company\u2019s unmatched first-party travel data, plus a global consumer survey of 20,000 travelers, Unpack \u201924 includes eight new travel trends for 2024, from top destinations to what\u2019s next in travel tech.\u00a0\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/\" \/>\n<meta property=\"og:site_name\" content=\"Expedia Newsrooms\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-08T12:03:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T09:59:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Newsroom-Header-Original-Image_3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rhiannon Richards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rhiannon Richards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/\",\"url\":\"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/\",\"name\":\"Introducing Unpack '24: The Trends in Travel From Expedia, Hotels.com and Vrbo\",\"isPartOf\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Newsroom-Header-Original-Image_3-scaled.jpg\",\"datePublished\":\"2023-11-08T12:03:13+00:00\",\"dateModified\":\"2025-08-21T09:59:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#\/schema\/person\/c3090ffbeb3e853ce9e20dcbf7bff0fe\"},\"description\":\"Today, Expedia Group unveiled Unpack \u201924, a comprehensive look at what\u2019s motivating travelers and where they\u2019re going next year. Based on the company\u2019s unmatched first-party travel data, plus a global consumer survey of 20,000 travelers, Unpack \u201924 includes eight new travel trends for 2024, from top destinations to what\u2019s next in travel tech.\u00a0\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/#primaryimage\",\"url\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Newsroom-Header-Original-Image_3-scaled.jpg\",\"contentUrl\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Newsroom-Header-Original-Image_3-scaled.jpg\",\"width\":2560,\"height\":928},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.expedia.com\/newsroom\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing Unpack &#8217;24: The Trends in Travel From Expedia, Hotels.com and Vrbo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#website\",\"url\":\"https:\/\/www.expedia.com\/newsroom\/\",\"name\":\"Expedia Newsrooms\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.expedia.com\/newsroom\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#\/schema\/person\/c3090ffbeb3e853ce9e20dcbf7bff0fe\",\"name\":\"Rhiannon Richards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4e9eb650ea1cfeef06cb296d6a636f90db612ef41bb6e5bee3c7f0057a5b37b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4e9eb650ea1cfeef06cb296d6a636f90db612ef41bb6e5bee3c7f0057a5b37b6?s=96&d=mm&r=g\",\"caption\":\"Rhiannon Richards\"},\"url\":\"https:\/\/www.expedia.com\/newsroom\/author\/rhrichards\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introducing Unpack '24: The Trends in Travel From Expedia, Hotels.com and Vrbo","description":"Today, Expedia Group unveiled Unpack \u201924, a comprehensive look at what\u2019s motivating travelers and where they\u2019re going next year. Based on the company\u2019s unmatched first-party travel data, plus a global consumer survey of 20,000 travelers, Unpack \u201924 includes eight new travel trends for 2024, from top destinations to what\u2019s next in travel tech.\u00a0\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/","og_locale":"en_US","og_type":"article","og_title":"Introducing Unpack '24: The Trends in Travel From Expedia, Hotels.com and Vrbo","og_description":"Today, Expedia Group unveiled Unpack \u201924, a comprehensive look at what\u2019s motivating travelers and where they\u2019re going next year. Based on the company\u2019s unmatched first-party travel data, plus a global consumer survey of 20,000 travelers, Unpack \u201924 includes eight new travel trends for 2024, from top destinations to what\u2019s next in travel tech.\u00a0\u00a0","og_url":"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/","og_site_name":"Expedia Newsrooms","article_published_time":"2023-11-08T12:03:13+00:00","article_modified_time":"2025-08-21T09:59:20+00:00","og_image":[{"width":2560,"height":928,"url":"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Newsroom-Header-Original-Image_3-scaled.jpg","type":"image\/jpeg"}],"author":"Rhiannon Richards","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rhiannon Richards","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/","url":"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/","name":"Introducing Unpack '24: The Trends in Travel From Expedia, Hotels.com and Vrbo","isPartOf":{"@id":"https:\/\/www.expedia.com\/newsroom\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/#primaryimage"},"image":{"@id":"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Newsroom-Header-Original-Image_3-scaled.jpg","datePublished":"2023-11-08T12:03:13+00:00","dateModified":"2025-08-21T09:59:20+00:00","author":{"@id":"https:\/\/www.expedia.com\/newsroom\/#\/schema\/person\/c3090ffbeb3e853ce9e20dcbf7bff0fe"},"description":"Today, Expedia Group unveiled Unpack \u201924, a comprehensive look at what\u2019s motivating travelers and where they\u2019re going next year. Based on the company\u2019s unmatched first-party travel data, plus a global consumer survey of 20,000 travelers, Unpack \u201924 includes eight new travel trends for 2024, from top destinations to what\u2019s next in travel tech.\u00a0\u00a0","breadcrumb":{"@id":"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/#primaryimage","url":"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Newsroom-Header-Original-Image_3-scaled.jpg","contentUrl":"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Newsroom-Header-Original-Image_3-scaled.jpg","width":2560,"height":928},{"@type":"BreadcrumbList","@id":"https:\/\/www.expedia.com\/newsroom\/introducing-unpack-24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.expedia.com\/newsroom\/"},{"@type":"ListItem","position":2,"name":"Introducing Unpack &#8217;24: The Trends in Travel From Expedia, Hotels.com and Vrbo"}]},{"@type":"WebSite","@id":"https:\/\/www.expedia.com\/newsroom\/#website","url":"https:\/\/www.expedia.com\/newsroom\/","name":"Expedia Newsrooms","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.expedia.com\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.expedia.com\/newsroom\/#\/schema\/person\/c3090ffbeb3e853ce9e20dcbf7bff0fe","name":"Rhiannon Richards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.expedia.com\/newsroom\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4e9eb650ea1cfeef06cb296d6a636f90db612ef41bb6e5bee3c7f0057a5b37b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4e9eb650ea1cfeef06cb296d6a636f90db612ef41bb6e5bee3c7f0057a5b37b6?s=96&d=mm&r=g","caption":"Rhiannon Richards"},"url":"https:\/\/www.expedia.com\/newsroom\/author\/rhrichards\/"}]}},"_links":{"self":[{"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/posts\/19410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/comments?post=19410"}],"version-history":[{"count":12,"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/posts\/19410\/revisions"}],"predecessor-version":[{"id":20988,"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/posts\/19410\/revisions\/20988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/media\/19276"}],"wp:attachment":[{"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/media?parent=19410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/categories?post=19410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/tags?post=19410"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/companies?post=19410"},{"taxonomy":"locations","embeddable":true,"href":"https:\/\/www.expedia.com\/newsroom\/wp-json\/wp\/v2\/locations?post=19410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}