{"id":20112,"date":"2023-11-08T17:36:55","date_gmt":"2023-11-08T17:36:55","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=20112"},"modified":"2025-08-21T09:59:09","modified_gmt":"2025-08-21T09:59:09","slug":"24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/24-the-trends-in-travel-from-expedia-hotels-com-and-vrbo\/","title":{"rendered":"Introducing Unpack &#8217;24: The Trends in Travel From Expedia, Hotels.com and Vrbo"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>Pattaya, Paros and Perth Make the List of 2024 Destinations of the Year<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Tour Tourism, Dry Tripping and Go-ccasions Among 2024 Leading Trip Types<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Half of Travellers Expected to Adopt Generative AI in 2024<\/em><\/strong><\/p>\n\n\n\n<p>Today, Expedia Group unveiled Unpack \u201924, a comprehensive look at what\u2019s motivating travellers and where they\u2019re going next year. Based on the company\u2019s unmatched first-party travel data, plus a global consumer survey of 20,000 travellers, <a>Unpack<\/a> \u201924 includes eight new travel trends for 2024, from top destinations to what\u2019s next in travel tech.<\/p>\n\n\n\n<p>&#8220;At Expedia Group, we have extensive first-party travel data that we use to enhance and curate experiences for our travellers across Expedia\u00ae, Hotels.com\u00ae, and Vrbo\u00ae. These insights shape our travel forecasts, revealed in Unpack &#8217;24, enabling our travellers to be the first to discover and book the most desired trips before they become well-beaten paths,&#8221; said Jon Gieselman, President of Expedia Brands. &#8220;From &#8216;dry tripping&#8217; to events like Taylor Swift or Beyonc\u00e9 performances, and the rising allure of destinations like Perth, Palermo, and Paros, these trends begin to define the travel landscape in 2024.&#8221;<strong><u><\/u><\/strong><\/p>\n\n\n\n<p><strong><u>The 2024 Set-jetting Forecast<\/u><\/strong><strong>: <\/strong>For 2023, Expedia predicted travellers would turn to television sets and movie screens for travel inspiration. They did, and the trend shows no signs of stopping in 2024. More than half of travellers say they\u2019ve researched or booked a trip to a destination after seeing it on a TV show or movie, and 1 in 4 admit that TV shows and films are even more influential on their travel plans than they were before. In fact, travellers say TV shows influence their travel decisions more than Instagram, TikTok and podcasts.<\/p>\n\n\n\n<p>Given the popularity of this travel trend, Expedia, Hotels.com and Vrbo compiled its first-ever <a href=\"https:\/\/www.expedia.ca\/travel-trends-unpack-24\/set-jetting-forecast\/\">Set-jetting Forecast<\/a> predicting what entertainment-inspired destinations travellers will head to in 2024, based on upcoming show and film releases and travel data from Expedia <a>Group.*<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thailand<\/strong> inspired by \u201cThe White Lotus\u201d season 3.<\/li>\n\n\n\n<li><strong>Romania<\/strong> inspired by \u201cWednesday\u201d season 2.<\/li>\n\n\n\n<li><strong>Malta<\/strong> inspired by the new \u201cGladiator 2\u201d film.<\/li>\n\n\n\n<li><strong>Paris<\/strong> inspired by \u201cEmily in Paris\u201d season 4.<\/li>\n\n\n\n<li><strong>Scottish Highlands<\/strong> inspired by the remaining seasons of \u201cOutlander.\u201d<\/li>\n\n\n\n<li><strong>London, Bath and Windsor, <a>UK<\/a><\/strong> inspired by the new season of \u201cBridgerton\u201d and \u201cThe Crown\u201d season 6.<\/li>\n\n\n\n<li><strong>Korea<\/strong> <a>inspired<\/a> by \u201cSquid Game\u201d season 2.<\/li>\n\n\n\n<li><strong>Florida Keys &amp; Bahamas<\/strong> inspired by the new Apple TV show \u201cBad Monkey.\u201d<\/li>\n\n\n\n<li><strong>Australia<\/strong> inspired by both Baz Luhrmann\u2019s \u201cFaraway Downs\u201d and the Mad Max prequel \u201cFuriosa.\u201d<\/li>\n\n\n\n<li><strong>Greece<\/strong> inspired by new spy action thriller \u201cArgylle.\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.15-PM-1024x379.png\" alt=\"\" class=\"wp-image-19411\" srcset=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.15-PM-1024x379.png 1024w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.15-PM-300x111.png 300w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.15-PM-768x284.png 768w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.15-PM.png 1312w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><u>Expedia \u2012 Destination Dupes<\/u>:<\/strong> The \u201cdupe\u201d trend \u2014 affordable alternatives to popular products \u2014 that has flooded TikTok feeds is now taking over travel. Expedia\u2019s 2024 destinations of the year are <a href=\"https:\/\/www.expedia.ca\/travel-trends-unpack-24\/destination-dupes\/\">destination dupes<\/a> \u2014 places that are a little unexpected, sometimes more affordable, and every bit as delightful as the tried-and-true destinations travellers love.<\/p>\n\n\n\n<p>The 2024 destination dupes all experienced a notable uptick in searches<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a> over the past year. In fact, global searches for the top 5 destinations on the list more than doubled <a>YoY.*<\/a>*<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taipei (dupe for Seoul)<\/li>\n\n\n\n<li>Pattaya (dupe for Bangkok)<\/li>\n\n\n\n<li>Paros (dupe for Santorini)<\/li>\n\n\n\n<li>Cura\u00e7ao (dupe for St. Martin)<\/li>\n\n\n\n<li>Perth (dupe for Sydney)<\/li>\n\n\n\n<li>Liverpool (dupe for London)<\/li>\n\n\n\n<li>Palermo (dupe for Lisbon)<\/li>\n\n\n\n<li>Qu\u00e9bec City (dupe for Geneva)<\/li>\n\n\n\n<li>Sapporo (dupe for Zermatt)<\/li>\n\n\n\n<li>Memphis (dupe for Nashville)<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong><u>Expedia \u2012 Tour Tourism<\/u>:<\/strong> In 2023, the cultural impact of the Eras and Renaissance tours was undeniable, driving ticket sales but also travel and tourism. Expedia predicts that <a href=\"https:\/\/www.expedia.ca\/travel-trends-unpack-24\/tour-tourism\">Tou<\/a><a href=\"https:\/\/www.expedia.ca\/travel-trends-unpack-24\/tour-tourism\/\">r Tourism<\/a> will continue to thrive in 2024. Nearly 70 per cent of survey respondents say they are more likely to travel to a concert outside their own town, with over 40 per cent saying they\u2019d travel for a concert as an excuse to visit a new place. In a new twist to Tour Tourism perhaps driven by ticket prices, 30 per cent of travellers say they would travel outside of their home city for a concert because tickets were cheaper elsewhere. Unexpected places on Expedia\u2019s list of top tour tourism destinations are Kuala Lumpur, Edmonton, and Mexico <a>City<\/a>\u00a0.***<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"380\" src=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.23-PM-1024x380.png\" alt=\"\" class=\"wp-image-19413\" srcset=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.23-PM-1024x380.png 1024w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.23-PM-300x111.png 300w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.23-PM-768x285.png 768w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.23-PM.png 1308w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><u>Hotels.com \u2012 Dry Tripping<\/u><\/strong><strong>: <\/strong>From <a>observing<\/a> Dry January to Sober October, it\u2019s clear that living a low- or alcohol-free lifestyle is becoming more common. In addition to beverage brands and celebrities releasing nonalcoholic products, the travel industry is also catering to sober-curious travellers by stocking minibars with zero-proof options<a>, or<\/a> offering mocktail-making experiences.****<\/p>\n\n\n\n<p>More than 40 per cent of travellers say they are likely to book a <a href=\"https:\/\/www.expedia.ca\/travel-trends-unpack-24\/dry-tripping\">detox trip<\/a> in the next year, and half of travellers say they would be interested in staying at hotels that offer easily accessible alcohol-free beverage options. One in 4 say the top reason for drinking less on vacation is to stay in control and feel better emotionally and physically, and surprisingly, attending sporting events was the top reason travellers said they\u2019d be likely to reduce alcohol consumption while travelling.<\/p>\n\n\n\n<p><strong><u>Hotels.com \u2012 Vibe Check-in<\/u>: <\/strong>Beyond searching for specific amenities or star ratings, a hotel\u2019s overall \u201cvibe\u201d is becoming a strong indicator of travellers\u2019 hotel choices. Guest reviews mentioning the word \u201cvibe\u201d have increased an average of 1,090 per cent YoY,<a id=\"_ftnref1\" href=\"#_ftn1\">[2]<\/a> and 9 out of 10 travellers say the <a href=\"https:\/\/www.expedia.ca\/travel-trends-unpack-24\/vibe-check\">vibe of a hotel<\/a> is important when booking.<\/p>\n\n\n\n<p>Travellers are seeking a variety of vibes when searching for hotels from \u201cModern Vibe\u201d and \u201cIndustrial Vibe\u201d to \u201cRetro Vibe\u201d or \u201cMargaritaville Vibe<a>.\u201d*<\/a>**** What contributes to a hotel\u2019s overall vibe? Travellers say the top element is customer service, which surpassed the music, interior or lighting of the hotel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"380\" src=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.30-PM-1024x380.png\" alt=\"\" class=\"wp-image-19416\" srcset=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.30-PM-1024x380.png 1024w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.30-PM-300x111.png 300w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.30-PM-768x285.png 768w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-03-at-6.14.30-PM.png 1292w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><u>Vrbo \u2012 Go-ccasions<\/u>:<\/strong> Puppymoons, First-date-iversaries, and Plate Dates are in the cards for travellers in 2024. One in 4 say they are looking for \u2018any excuse\u2019 to get away with their loved ones. With one-third of travellers planning to take more trips with family and friends next year than in 2023, they\u2019re going all in on <a href=\"https:\/\/www.expedia.ca\/travel-trends-unpack-24\/go-ccasion\/\">identifying<\/a> occasions to book a getaway to a private vacation home to celebrate together.<\/p>\n\n\n\n<p>In addition to annual anniversaries and milestone birthdays, interestingly, work-related occasions are one of the most popular trip catalysts \u2014 many travellers would book a weekender to celebrate retirement, getting a new job, a promotion, or quitting a job.<\/p>\n\n\n\n<p><strong><u>Vrbo: Outside In<\/u><\/strong><strong>: <\/strong>With pickleball becoming one of the fastest-growing sports, it\u2019s no surprise that <a href=\"https:\/\/www.expedia.ca\/travel-trends-unpack-24\/outside-in\">outdoor amenities<\/a>, like pickleball courts and cold plunges, are dictating what private vacation homes families and friends are booking for group getaways. Survey data shows that 42 per cent of travellers book vacation homes with amenities they either cannot afford to have at home, or that they want to try out before they buy themselves. Furthermore, nearly 30 per cent say they would choose a vacation home with outdoor amenities, so they\u2019d <em>never <\/em>have to leave the property.<\/p>\n\n\n\n<p>The trending types of outdoor amenities travellers want<strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relaxation and rejuvenation: properties with a hot tub, cold <a>plunge<\/a> or barrel sauna.<\/li>\n\n\n\n<li>Roaring fires: vacation homes with a fire pit, <a>barbecue<\/a> or outdoor kitchen.<\/li>\n\n\n\n<li>Sports and recreation: properties that have amenities like ping-pong tables, padel tennis courts, pickleball courts and lawn games.<\/li>\n\n\n\n<li>Fresh produce: vacation homes with access to fruit trees or a vegetable patch.<\/li>\n<\/ul>\n\n\n\n<p><strong><u>Gen Gen AI<\/u>: <\/strong>While <a href=\"https:\/\/www.expedia.ca\/travel-trends-unpack-24\/gen-gen-ai\">generative AI<\/a> tools like ChatGPT took center stage in 2023, only 6 per cent of US travellers used it to plan their trip.<a id=\"_ftnref1\" href=\"#_ftn1\">[3]<\/a> In 2024, Expedia Group predicts the \u201cgeneration of generative AI\u201d travellers will come of age and fully embrace this tech throughout their travel journey. In fact, survey data reveals that half of travellers are interested in using generative AI to plan their next trip, and 1 in 3 say it\u2019s very useful when making travel plans.<\/p>\n\n\n\n<p>What\u2019s driving this trend? Generative AI\u2019s ability to simplify planning and shopping through a conversation. Nearly 40 per cent of travellers say they would use this tech to find the perfect stay, 35 per cent would plan activities and things to do, 33 per cent would compare flight options, and 20 per cent of travellers would change or cancel their travel plans.<\/p>\n\n\n\n<p>To further explore Unpack \u201924, visit <a href=\"https:\/\/www.expedia.ca\/travel-trends-unpack-24\/\">expedia.ca\/travel-trends-unpack-24<\/a> and download the full report.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>*Set-jetting stats:<\/strong><a id=\"_ftnref1\" href=\"#_ftn1\">[4]<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The first two seasons of \u201cThe White Lotus\u201d drove a 300 per cent increase in travel demand to Hawaii and Sicily.<\/li>\n\n\n\n<li>Following the release of \u201cWednesday\u201d on Netflix, Expedia saw a 150 per cent increase in travel searches for Romania.<\/li>\n\n\n\n<li>Expedia saw a 200 per cent increase in searches to Paris after \u201cEmily in Paris\u201d debuted its <a>previous<\/a> season.<\/li>\n\n\n\n<li>Searches for Richmond in London increased by 160 per cent after season 2 of \u201cTed Lasso\u201d aired, and they doubled after season 3 aired. U.S. fans accounted for 65 per cent of searches, followed by Australians, Canadians, <a>Brits<\/a> and the Japanese.<\/li>\n\n\n\n<li>Searches for Chicago increased by 45 per cent following the first season of \u201cThe Bear.\u201d<\/li>\n\n\n\n<li>Searches for Norway increased by more than 65 per cent after \u201cSuccession\u201d aired its final season.<\/li>\n<\/ul>\n\n\n\n<p><strong>**Destination Dupe stats:<\/strong><\/p>\n\n\n\n<p>Percentage increase in flight searches YoY<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taipei (dupe for Seoul) &#8211; 2,786 per cent<\/li>\n\n\n\n<li>Pattaya (dupe for Bangkok) \u2013 249 per cent<\/li>\n\n\n\n<li>Paros (dupe for Santorini) -193 per cent<\/li>\n\n\n\n<li>Cura\u00e7ao (dupe for St. Martin) \u2013 185 per cent<\/li>\n\n\n\n<li>Perth (dupe for Sydney) \u2013 109 per cent<\/li>\n\n\n\n<li>Liverpool (dupe for London) \u2013 97 per cent<\/li>\n\n\n\n<li>Palermo (dupe for Lisbon) \u2013 89 per cent<\/li>\n\n\n\n<li>Qu\u00e9bec City (dupe for Geneva) \u2013 60 per cent<\/li>\n\n\n\n<li>Sapporo (dupe for Zermatt) \u2013 38 per cent<\/li>\n\n\n\n<li>Memphis (dupe for Nashville) \u2013 16 per cent<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>***Tour Tourism stats:<\/strong> Expedia analyzed the average daily rates for accommodations in cities around the world with major arenas and music venues that will host the world\u2019s hottest pop and rock stars in 2024. Below are 10 destinations where fans can snag a hotel room for less than $210\/night on average \u2014 often less than the price of the concert ticket.<a id=\"_ftnref2\" href=\"#_ftn2\">[5]<\/a><\/p>\n\n\n\n<p>Some big-name artists who will be stopping in those cities on tour next year <a>include:<\/a> Coldplay, Taylor Swift, Madonna, Metallica, Olivia Rodrigo, the Jonas <a>Brothers<\/a> and the Foo Fighters.<\/p>\n\n\n\n<p>Global List:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kuala Lumpur <\/strong>\u2013 average hotel night $125<\/li>\n\n\n\n<li><strong>Edmonton, Canada <\/strong>\u2013 average hotel night $148<\/li>\n\n\n\n<li><strong>Mexico City, Mexico<\/strong> \u2013 average hotel night $164<\/li>\n\n\n\n<li><strong>Warsaw, Poland<\/strong> <strong>\u2013<\/strong> average hotel night $164<\/li>\n\n\n\n<li><strong>Birmingham, UK<\/strong> \u2013 average hotel night $175<\/li>\n\n\n\n<li><strong>Houston, Texas <\/strong>\u2013 average hotel night $179<\/li>\n\n\n\n<li><strong>Antwerp, Belgium<\/strong> \u2013 average hotel night $193<\/li>\n\n\n\n<li><strong>Tokyo, Japan \u2013 <\/strong>average hotel night $203<\/li>\n\n\n\n<li><strong>Perth, Australia <\/strong>\u2013 average hotel night $204<\/li>\n\n\n\n<li><strong>Detroit, Michigan<\/strong> \u2013 average hotel night $205<\/li>\n<\/ul>\n\n\n\n<p>****<strong>Dry Tripping hotels and resorts around the world:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ca.hotels.com\/ho388270\/somerton-lodge-hotel-shanklin-united-kingdom\/?locale=en_CA&amp;pos=HCOM_CA&amp;siteid=300000002\" target=\"_blank\" rel=\"noreferrer noopener\">Somerton Lodge, U.K.<\/a> is a charming and dry hotel.&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ca.hotels.com\/ho442463\/the-rhadana-kuta-bali-kuta-indonesia\/?locale=en_CA&amp;pos=HCOM_CA&amp;siteid=300000002\" target=\"_blank\" rel=\"noreferrer noopener\">The Rhadana Kuta Bali<\/a> is a thematic boutique hotel and the first certified halal hotel in Bali.&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ca.hotels.com\/ho163164\/hotel-revival-baltimore-baltimore-united-states-of-america\/?locale=en_CA&amp;pos=HCOM_CA&amp;siteid=300000002\" target=\"_blank\" rel=\"noreferrer noopener\">Revival Baltimore<\/a> launched a local zero-proof cocktail program by a sober bar manager and mixologist.&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ca.hotels.com\/ho141126\/the-merrion-dublin-ireland\/?locale=en_CA&amp;pos=HCOM_CA&amp;siteid=300000002\" target=\"_blank\" rel=\"noreferrer noopener\">The\u202fMerrion Hotel<\/a> in Ireland \u201cdistills\u201d its own nonalcoholic gin.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ca.hotels.com\/ho2244207680\/ette-hotel-kissimmee-united-states-of-america\/?locale=en_CA&amp;pos=HCOM_CA&amp;siteid=300000002\" target=\"_blank\" rel=\"noreferrer noopener\">Ette Hotel<\/a> in Orlando is home to stunning mocktails devised by a master mixologist and zero-proof bars.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ca.hotels.com\/ho550485760\/rosewood-phuket-patong-thailand\/?locale=en_CA&amp;pos=HCOM_CA&amp;siteid=300000002\" target=\"_blank\" rel=\"noreferrer noopener\">The Rosewood Phuket<\/a> offers a daily mocktail workshop for guests for a fee.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ca.hotels.com\/ho228169\/wynn-las-vegas-las-vegas-united-states-of-america\/?locale=en_CA&amp;pos=HCOM_CA&amp;siteid=300000002\" target=\"_blank\" rel=\"noreferrer noopener\">Wynn Las Vegas<\/a> features \u201cDrinking Well,\u201d a zero-proof cocktail program developed by a master mixologist at the resort with innovative ingredients like reishi mushrooms, lion\u2019s mane, ashwagandha and maca.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>*****<strong>Vibe Check-in Stats<\/strong><\/p>\n\n\n\n<p>The top 15 vibes according to reviews on the Hotels.com app<a id=\"_ftnref3\" href=\"#_ftn3\">[6]<\/a>: Modern, Retro, Old, Beach, Funky, Chill, Hip, Cozy, Vintage, Historic, Artsy, City, Industrial, Party and Peaceful.<\/p>\n\n\n\n<p>The most unique vibes according to reviews on the Hotels.com app: Florida, Hollywood, Jungle, Tacky, Jazz, Camp, Margaritaville, Groovy, Yellowstone, Futuristic and Graceland.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-left\"><em><strong>Methodology<\/strong>:&nbsp;The research was conducted on behalf of Expedia Brands (Expedia, <a href=\"http:\/\/hotels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotels.com<\/a>, Vrbo &amp; Wotif) by\u202fOnePoll, a global strategic research firm. The survey was conducted online from September 12\u2013October 5, 2023, across North and South America, Europe, and the Asia-Pacific using an amalgamated group of best-in-class panels. The study was conducted among 20,000 respondents across 14 countries, among adults who are planning domestic or international travel in the next three years. OnePoll is an MRS (Market Research Society) Company Partner, has corporate membership of ESOMAR, and is a Member of the British Polling Council.&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em><a href=\"https:\/\/www.expedia.com\/newsroom\/?p=18064#_ftnref1\">[1]<\/a>&nbsp;Based on global flight data on Expedia POS from Sept. 1, 2022 \u2013 Aug. 31, 2023<\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.expedia.com\/newsroom\/?p=18064#_ftnref2\">[2]<\/a>&nbsp;Based on hotel review data on Hotels.com between Jan. 1, 2018 \u2013 Dec. 31, 2022<\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.expedia.com\/newsroom\/?p=18064#_ftnref3\">[3]<\/a>&nbsp;Planes, Trains, and Large Language Models, NRG Thought Leadership Report \u2013 May 2023<\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.expedia.com\/newsroom\/?p=18064#_ftnref4\">[4]<\/a>&nbsp;Based on global search data on Expedia and Hotels.com for hotel stays for each show 90 days post-air date compared to the same dates the year before<\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.expedia.com\/newsroom\/?p=18064#_ftnref5\">[5]<\/a>&nbsp;Based on average daily rate for hotels on Expedia global POSa from 1 Sept. 2022 \u2013 31 Aug. 2023<\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.expedia.com\/newsroom\/?p=18064#_ftnref6\">[6]<\/a>&nbsp;Based on hotel review data on Hotels.com between Jan. 1, 2018 \u2013 Dec. 31, 2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pattaya, Paros and Perth Make the List of 2024 Destinations of the Year Tour Tourism, Dry Tripping and Go-ccasions Among&#8230;<\/p>\n","protected":false},"author":13,"featured_media":19276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,101],"tags":[],"companies":[43,44,45],"locations":[104],"class_list":["post-20112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-travel-trends-2","companies-expedia","companies-hotels","companies-vrbo","locations-toronto","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Unpack &#039;24: The Trends in Travel From Expedia, Hotels.com and Vrbo - Expedia Newsrooms<\/title>\n<meta name=\"description\" content=\"Today, Expedia Group unveiled Unpack \u201924, a comprehensive look at what\u2019s motivating travellers and where they\u2019re going next year. 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