{"id":24853,"date":"2024-02-05T18:07:44","date_gmt":"2024-02-05T18:07:44","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=24853"},"modified":"2024-02-15T11:16:28","modified_gmt":"2024-02-15T11:16:28","slug":"expedia-group-and-netflix-announce-first-global-advertising-partnership-delivering-local-advertisements-to-audiences","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/expedia-group-and-netflix-announce-first-global-advertising-partnership-delivering-local-advertisements-to-audiences\/","title":{"rendered":"Expedia Group and Netflix Announce First Global Advertising Partnership, Delivering Local Advertisements to Audiences"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em><strong>Following the launch of Netflix\u2019s ad-supported plan and extensive transformation at Expedia Group, the partnership aims to accelerate traveler growth in many of the streamer\u2019s ad-supported markets<\/strong><\/em><\/p>\n\n\n\n<p>Expedia Group and Netflix announced today that Expedia will be the first global advertising partner to activate a multi-market campaign on Netflix\u2019s ad-supported plan throughout 2024. The first-of-its-kind partnership marks a significant step in Expedia Group\u2019s ambition to further accelerate global expansion while reinforcing Netflix\u2019s multi-country advertising offering to advertisers and members, now reaching more than 23 million global monthly active users.&nbsp;<\/p>\n\n\n\n<p>The collaboration kicks off in Japan this month as Expedia re-establishes its position with a significant national campaign. Additional markets in the advertising partnership include the United States, Canada, Mexico, United Kingdom, France, Germany, Australia and Brazil. Expedia Group and Netflix also announced that Expedia Group are alpha measurement partners in the United Kingdom and Brazil and together are committed to driving product innovation, striving to evolve and improve viewer ad experiences and success measurement.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u3044\u3064\u3082\u306e\u305d\u3068\u3078\uff5cTwo Step\uff5c\u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2\uff0860\u79d2\uff09\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/FnLMMhAI5YI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Expedia\u2019s brand platform delivers a consistent global position, \u201cMade to Travel,\u201d with thoughtfully crafted executions, developed by an in-house creative team for each market. Netflix will air Expedia\u2019s localized creative in each of the respective countries, with several launching through February. First up is Japan and \u201cTwo Step,\u201d a brand new creative specifically produced for the Japanese traveler. \u201cTwo Step\u201d tells the story of a group of friends traveling to the USA for their passion, line dancing. The global brand platform is localized to Japanese culture as \u201cExpedia. Step out. Everyday.\u201d The work will be delivered on Netflix via predominantly :60 second anthemic spots, featuring Expedia\u2019s package price tracking tools. The film was directed by award-winning director Hiro Murai and produced in-house.<\/p>\n\n\n\n<p>\u201cWith years of brand and technology transformation behind us, we\u2019re now leveraging new capabilities to go on the offense globally: winning AI based products, reinvented brands, and a loyalty construct in One Key that offers customers one travel ecosystem for all their needs,\u201d said Jon Gieselman, president, Expedia Group. \u201cAs global consumer habits rapidly evolve, we are always looking for innovative opportunities to showcase our brands and story-tell locally. Netflix\u2019s product allows us to reach a rapidly growing audience. We aren\u2019t afraid to be first and I look at this partnership as just the beginning.\u201d<\/p>\n\n\n\n<p>We\u2019re excited to be working with Expedia, our first global advertising partner,\u201d said Amy Reinhard, President of Advertising at Netflix. \u201cThis first-of-its-kind partnership will offer our engaged ad-supported members contextually relevant ads creatives, making the viewing experience even more enjoyable, while also making Netflix a global destination for our advertising partners.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the launch of Netflix\u2019s ad-supported plan and extensive transformation at Expedia Group, the partnership aims to accelerate traveler growth&#8230;<\/p>\n","protected":false},"author":13,"featured_media":24854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107,60],"tags":[],"companies":[43,132],"locations":[51],"class_list":["post-24853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-featured","companies-expedia","companies-expedia-group","locations-seattle","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expedia Group and Netflix Announce First Global Advertising Partnership<\/title>\n<meta name=\"description\" content=\"Following the launch of Netflix\u2019s ad-supported plan and extensive transformation at Expedia Group, the partnership aims to accelerate traveler growth in many of the streamer\u2019s ad-supported markets.\" \/>\n<meta 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