{"id":30581,"date":"2020-06-23T00:00:00","date_gmt":"2020-06-23T00:00:00","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/expedia-group-retires-homeaway-u-s-brand-to-focus-on-vrbo-and-streamline-its\/"},"modified":"2024-04-01T18:43:01","modified_gmt":"2024-04-01T18:43:01","slug":"expedia-group-retires-homeaway-u-s-brand-to-focus-on-vrbo-and-streamline-its","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/expedia-group-retires-homeaway-u-s-brand-to-focus-on-vrbo-and-streamline-its\/","title":{"rendered":"Expedia Group retires HomeAway U.S. brand to focus on Vrbo and streamline its vacation rental portfolio"},"content":{"rendered":"\n<p>Bellevue, WA &#8211; June 23, 2020\u00a0&#8211; Expedia Group today announced that it is implementing the next phase of its strategy to simplify its vacation rental brand portfolio and focus on Vrbo\u00ae. Next month, users of the HomeAway\u00ae website in the U.S. will be redirected to Vrbo.com and HomeAway mobile app users will receive a notification to download the Vrbo app. Travelers will not experience any changes to their vacation rental bookings or login details as Vrbo serves every use case that HomeAway previously did.<\/p>\n\n\n<p>Since making\u00a0<a href=\"https:\/\/media.expediagroup.com\/2019-05-02-Expedia-Group-Names-Vrbo-Primary-Alternative-Accommodations-Brand\">Vrbo its primary alternative accommodations division<\/a>\u00a0in May 2019, Expedia Group launched the Vrbo brand in countries where the company did not yet have a vacation rental presence and rebranded existing country-specific sites to Vrbo. Vrbo is now live in 15 countries across the Americas, EMEA and APAC regions.<\/p>\n\n\n<p>\u201cSince it was founded 25 years ago, Vrbo has become a leader in the vacation rental industry and a household name in family travel,\u201d said Peter Kern, Vice Chairman and CEO, Expedia Group. \u201cThrough the years, the Vrbo brand has consistently outperformed HomeAway with family travelers. Unifying our vacation rental brands under Vrbo allows us to focus our energies on providing the best travel experience for families everywhere.\u201d<\/p>\n\n\n<p>Simplifying Expedia Group\u2019s portfolio of vacation rental brands means more resources can be dedicated to marketing, engineering and customer support for Vrbo, which is positioned to be the leading lodging choice for family travel. By consolidating Vrbo and its second largest brand &#8211; HomeAway US &#8211; into one, Expedia Group can be wholly dedicated to building more brand affinity for Vrbo and its devoted customer base of travelers and vacation home owners and property managers.<\/p>\n\n\n<p>Jeff Hurst, President, Vrbo, added: \u201cFamily travel is incredibly complex \u2013 whether you\u2019re planning a trip with kids, grandparents, extended family or close friends who are like family &#8211; it\u2019s not easy to find a place that makes everybody happy. The incredible homes available on Vrbo are uniquely suited to serve all kinds of families because of the space, privacy and amenities they provide. Our singular focus on Vrbo means we can do more to give families amazing vacations and deliver quality bookings for our partners.\u201d<\/p>\n\n\n<p>Expedia Group will continue to introduce the Vrbo brand globally. Expedia Group\u2019s portfolio of vacation rental brands includes HomeAway UK, Stayz\u2122, Bookabach\u2122, Abritel\u2122 and Fewo-direkt\u2122.<\/p>\n\n\n<p>HomeAway acquired VRBO in 2006, and Expedia Group acquired HomeAway in 2015. Despite minimal investment in the brand, VRBO sustained strong brand recall and affinity among its biggest fans for years. In early 2019,\u00a0<a href=\"https:\/\/www.vrbo.com\/info\/media-center\/press-releases\/PR_2019\/vrbo-announces-tools\">VRBO rebranded to Vrbo<\/a>\u00a0and introduced a fresh, new logo and pronunciation. Later that year,\u00a0<a href=\"https:\/\/media.expediagroup.com\/2019-05-02-Expedia-Group-Names-Vrbo-Primary-Alternative-Accommodations-Brand\">Expedia Group made Vrbo<\/a>\u00a0its primary global alternative accommodations brand.<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<p>About Expedia Group\nExpedia Group (NASDAQ: EXPE) helps knock down the barriers to travel, making it easier, more enjoyable, more attainable and more accessible. We are here to bring the world within reach for customers and partners around the globe. We leverage our platform and technology capabilities across an extensive portfolio of businesses and brands to orchestrate the movement of people and the delivery of travel experiences on both a local and global basis. Our family of travel brands includes: Brand Expedia\u00ae, Hotels.com\u00ae, Expedia\u00ae Partner Solutions, Vrbo\u00ae, Egencia\u00ae, trivago\u00ae, HomeAway\u00ae, Orbitz\u00ae, Travelocity\u00ae, Hotwire\u00ae, Wotif\u00ae, ebookers\u00ae, CheapTickets\u00ae, Expedia Group\u2122 Media Solutions, Expedia Local Expert\u00ae, CarRentals.com\u2122, Expedia\u00ae CruiseShipCenters\u00ae, Classic Vacations\u00ae, Traveldoo\u00ae, VacationRentals.com and SilverRail\u2122.<\/p>\n\n\n<p>\u00a9 2020 Expedia, Inc., an Expedia Group company. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50<\/p>\n\n\n<p>\n\n<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Bellevue, WA &#8211; June 23, 2020\u00a0&#8211; Expedia Group today announced that it is implementing the next phase of its strategy&#8230;<\/p>\n","protected":false},"author":17,"featured_media":3444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,60],"tags":[],"companies":[45],"locations":[52],"class_list":["post-30581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-featured","companies-vrbo","locations-austin","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expedia Group retires HomeAway U.S. brand to focus on Vrbo<\/title>\n<meta name=\"description\" content=\"Expedia Group today announced that it is implementing the next phase of its strategy to simplify its vacation rental brand portfolio and focus on Vrbo\u00ae. 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