{"id":49165,"date":"2025-04-29T14:17:02","date_gmt":"2025-04-29T14:17:02","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=49165"},"modified":"2025-05-12T21:33:26","modified_gmt":"2025-05-12T21:33:26","slug":"expedia-group-announces-industry-first-partnership-with-beautiful-destinations-to-revolutionize-advertising-partners-content","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/expedia-group-announces-industry-first-partnership-with-beautiful-destinations-to-revolutionize-advertising-partners-content\/","title":{"rendered":"Expedia Group Announces Industry-First Partnership with Beautiful Destinations to Revolutionize Advertising Partners\u2019 Content"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>The new collaboration gives Expedia Group\u2019s advertising partners the ability to create world-class, viral travel content at-speed and at-scale<\/em><\/p>\n\n\n\n<p>Expedia Group today announced an industry-first partnership with award-winning travel content agency, Beautiful Destinations, to enhance the way travelers discover, plan, and book their travel experiences. Combining Beautiful Destinations\u2019 unparalleled expertise in creating high-quality, impactful travel content, with Expedia Group Media Solutions\u2019 in-house creative studio (E Studio), media buying capabilities and rich data insights, this collaboration builds on Expedia Group\u2019s current creative offering to partners, providing additional ways to build shoppable, end-to-end advertising campaigns on a global scale. The partnership will also provide access to Beautiful Destinations\u2019 50+ million followers on social media.<\/p>\n\n\n\n<p>Social media\u2019s influence in the travel decision-making process is increasingly prominent, with a recent Expedia Group survey showing that <strong>61% say social media is their top influence for travel inspiration<\/strong>, over other sources like friends and family, booking websites, and travel agents.<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a> While this has created huge potential to capture the attention of high-intent travelers at the inspiration phase of the trip, it has also resulted in an increased expectation from travelers for short-form, engaging videos and travel content at an exceptional quality, which legacy players are struggling to address.<\/p>\n\n\n\n<p>E Studio\u2019s seasoned creative team craft custom, integrated campaigns, to bring partners\u2019 brands to life. The partnership with Beautiful Destinations enables the E Studio team to meet creative requests from advertising partners more efficiently, while retaining Expedia Group\u2019s proprietary \u2018shoppable\u2019 technology that means travelers can shop travel content as they engage. Beautiful Destinations operates a decentralized, creator-driven model, enabling unparalleled speed scale and cost savings for advertising partners, with their team moving from brief to final asset delivery on marketing channels in a matter of weeks.<\/p>\n\n\n\n<p>\u201cWe are incredibly excited about this partnership and what our companies are bringing to the industry,\u201d said Jeremy Jauncey, Founder and CEO of Beautiful Destinations. \u201cBy combining the power of Expedia Group\u2019s travel and creative expertise with the global reach of Beautiful Destinations\u2019 vast network of content creators and social media following of over 50 million, we are uniquely positioned to offer travel marketers cutting edge solutions no other partner can.\u201d<\/p>\n\n\n\n<p>Through this collaboration, Beautiful Destinations will produce a wide range of content, from TikTok videos to Instagram reels, for audiences across the globe, with each piece of content driving travelers through to Expedia Group brands to boost conversion. Advertising partners will benefit from the impressive Beautiful Destinations\u2019 network of world-class global content creators and enormous social following to extend the reach of their campaigns and convert high-intent travelers into bookings. &nbsp;<\/p>\n\n\n\n<p>\u201cThis unlocks a wealth of opportunity for our advertising partners and addresses an industry-wide need to deliver high-quality travel content at-scale while driving real business impact\u201d, said Angelique Miller, Vice President, E Studio, Expedia Group Media Solutions. \u201cIt is another great example of how our travel media network empowers our partners to reach travelers, wherever they are on their path to purchase.\u201d<\/p>\n\n\n\n<p>To learn more about how Expedia Group and Beautiful Destinations can bring your content to life and reach new audiences, click <a href=\"https:\/\/partner.expediagroup.com\/en-gb\/solutions\/advertise-with-us\">here<\/a> .<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> Expedia Group\u2019s Traveler Value Index report 2025<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new collaboration gives Expedia Group\u2019s advertising partners the ability to create world-class, viral travel content at-speed and at-scale Expedia&#8230;<\/p>\n","protected":false},"author":13,"featured_media":19522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107,60],"tags":[],"companies":[132],"locations":[51],"class_list":["post-49165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-featured","companies-expedia-group","locations-seattle","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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