{"id":54243,"date":"2025-06-12T11:59:16","date_gmt":"2025-06-12T11:59:16","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=54243"},"modified":"2025-06-12T11:59:17","modified_gmt":"2025-06-12T11:59:17","slug":"now-live-expedia-launches-industry-first-feature-that-turns-reels-on-instagram-into-bookable-travel-itineraries","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/now-live-expedia-launches-industry-first-feature-that-turns-reels-on-instagram-into-bookable-travel-itineraries\/","title":{"rendered":"Now Live: Expedia Launches Industry-First Feature That Turns Reels on Instagram into Bookable Travel Itineraries"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>New trip matching tool uses AI to convert social media inspiration<\/em><\/strong><br><strong><em>into real-world travel plans<\/em><\/strong><\/p>\n\n\n\n<p>Expedia\u00ae has launched Expedia\u00ae Trip Matching, a first-of-its-kind AI-powered feature now available in the U.S. that lets travelers seamlessly turn reels found on Instagram into bookable itineraries, transforming social media inspiration into real-world travel plans. Travelers can share any publicly available travel-related reel\u2014whether from content creators they follow or trending posts\u2014directly with Expedia and receive customized itineraries, destination ideas, and travel tips based on the video.<\/p>\n\n\n\n<p>\u201cIt\u2019s no secret people are getting their news, inspiration and travel ideas from influencers and content creators, with a recent study showing that 80% of millennials rely on social media for travel decisions*,\u201d said Jochen Koedijk, Chief Marketing Officer, Expedia Group. \u201cWe want to be where consumers get their inspiration, which is through social media. Now with Expedia<strong>\u00ae <\/strong>Trip Matching, travelers can seamlessly build an itinerary based on reels found on Instagram and book it directly on Expedia.\u201d<\/p>\n\n\n\n<p>How Expedia\u00ae Trip Matching works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Find inspiration:<\/strong> While scrolling Instagram, a user finds a reel featuring a destination or experience they love.<\/li>\n\n\n\n<li><strong>Share it with Expedia:<\/strong> They tap the share icon on the reel, search for the <strong>@Expedia<\/strong> account, and send the video.<\/li>\n\n\n\n<li><strong>Receive fast results:<\/strong> Expedia replies with AI-generated, personalized travel recommendations, itineraries, and trip-planning resources based on the video.<\/li>\n\n\n\n<li><strong>Book when ready:<\/strong> Travelers can review and book directly from the customized itinerary\u2014seamlessly bridging social discovery with real-world booking.<\/li>\n<\/ul>\n\n\n\n<p>Expedia\u00ae Trip Matching is now available to U.S. travelers. Through the new trip matching feature, Expedia becomes the first OTA to integrate real-time, AI-powered travel planning directly into Instagram. The feature reflects the company\u2019s commitment to innovation and meeting the next generation of travelers where they are\u2014inspired, mobile, and social-first.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New trip matching tool uses AI to convert social media inspirationinto real-world travel plans Expedia\u00ae has launched Expedia\u00ae Trip Matching,&#8230;<\/p>\n","protected":false},"author":44,"featured_media":42751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,60,64],"tags":[],"companies":[43],"locations":[51],"class_list":["post-54243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-featured","category-product","companies-expedia","locations-seattle","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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