{"id":58094,"date":"2025-08-19T13:00:41","date_gmt":"2025-08-19T13:00:41","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=58094"},"modified":"2025-09-30T19:21:05","modified_gmt":"2025-09-30T19:21:05","slug":"vrbo-gridiron-guest-report","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/vrbo-gridiron-guest-report\/","title":{"rendered":"Vrbo\u2019s Gridiron Guest Report Uncovers College Football Travel Trends for the 2025 Season"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>Columbus, Ohio and Tuscaloosa, Ala. among top destinations for fan travel<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Travel savings tips for diehard and bandwagon fans revealed<\/em><\/strong><\/p>\n\n\n\n<p>With the college football season just days away, Vrbo<sup>\u00ae<\/sup> unveiled its first-ever Gridiron Guest Report, a data-driven play-by-play of how college football fans will travel for the 2025 season. According to an <a href=\"https:\/\/partner.expediagroup.com\/en-us\/resources\/blog\/new-study-win-big-sports-tourism\" target=\"_blank\" rel=\"noreferrer noopener\">Expedia Group study<\/a>, the sport American fans are most likely to travel for is football, with over half saying spending time with friends and family is a top priority for these trips \u2013 making vacation rentals perfect for game day stays with the whole crew.<sup>1<\/sup><\/p>\n\n\n\n<p><strong>Top Weekends and Peak Travel Dates Revealed<\/strong><\/p>\n\n\n\n<p>This season&#8217;s notable matchups have driven early demand for vacation rentals near college campuses. From anticipated playoff rematches to in-conference rivalries, demand more than doubled for four out of the five leading destinations:<sup>2<\/sup><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aug. 30: Rental demand for Columbus, Ohio (+375% YoY) for Texas at Ohio State<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sept. 13: Notre Dame, Ind. (+160% YoY) for Texas A&amp;M at Notre Dame<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sept. 27: University Park, Pa. (+90% YoY) for Oregon at Penn State<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oct. 25: Columbia, S.C. (+160% YoY) for Alabama at South Carolina<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nov. 15: Tuscaloosa, Ala. (+275% YoY) for Oklahoma at Alabama  <\/li>\n<\/ul>\n\n\n\n<p>Week 6 (Oct. 5) and Week 8 (Oct.19) of the season are shaping up to be the busiest travel weekends, with the highest demand for vacation rentals. To get the best selection of vacation rentals, fans can beat the booking rush by locking in their rentals before September.<sup>3<\/sup><\/p>\n\n\n\n<p><strong>Where Affordable Stays are Still in Play<\/strong><\/p>\n\n\n\n<p>Starting ticket prices for some marquee matchups are as high as $450 and will continue to fluctuate throughout the season. The good news is fans can still find affordable vacation rentals in the following college towns. In these destinations, the home teams are hosting big games but average daily rates for rentals are under $250 per night \u2013 sometimes half the cost of a single game ticket:<sup>3<\/sup><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sept. 1: Chapel Hill, N.C. for TCU at North Carolina<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nov. 22: Austin, Texas for Arkansas at Texas<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nov. 22: Eugene, Ore. for USC at Oregon<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"4500\" height=\"4500\" data-id=\"58100\" src=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Top-Matchups-Graphic.jpg\" alt=\"\" class=\"wp-image-58100\" srcset=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Top-Matchups-Graphic.jpg 4500w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Top-Matchups-Graphic-300x300.jpg 300w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Top-Matchups-Graphic-1024x1024.jpg 1024w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Top-Matchups-Graphic-150x150.jpg 150w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Top-Matchups-Graphic-768x768.jpg 768w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Top-Matchups-Graphic-1536x1536.jpg 1536w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Top-Matchups-Graphic-2048x2048.jpg 2048w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Top-Matchups-Graphic-1568x1568.jpg 1568w\" sizes=\"auto, (max-width: 4500px) 100vw, 4500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"4500\" height=\"4500\" data-id=\"58099\" src=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Affordable-Stays-Graphic.jpg\" alt=\"\" class=\"wp-image-58099\" srcset=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Affordable-Stays-Graphic.jpg 4500w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Affordable-Stays-Graphic-300x300.jpg 300w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Affordable-Stays-Graphic-1024x1024.jpg 1024w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Affordable-Stays-Graphic-150x150.jpg 150w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Affordable-Stays-Graphic-768x768.jpg 768w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Affordable-Stays-Graphic-1536x1536.jpg 1536w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Affordable-Stays-Graphic-2048x2048.jpg 2048w, https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/08\/Vrbo-Affordable-Stays-Graphic-1568x1568.jpg 1568w\" sizes=\"auto, (max-width: 4500px) 100vw, 4500px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Travel Tips from Vrbo\u2019s Playbook for Every Type of Fan:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plan a weekend escape in easy-to-reach college towns<\/strong>. Vrbo travel expert Melanie Fish said, \u201cSome college towns require a lot of planning and coordination to visit, but there are still great options for fair-weather fans who want to take an easy weekend trip and catch a game. Cities like Austin, Columbus and Madison have great game day atmospheres with campuses less than 10 miles from the airport.\u201d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Score savings on a last-minute trip. <\/strong>Perfect for spontaneous travelers and bandwagon fans, use the \u201cLast minute booking\u201d search filter on Vrbo to find vacation rental deals within 30 days of check-in.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visit &#8220;underdog\u201d football towns before they blow up<\/strong>. Demand for rentals in Columbia, S.C.; Boise, Idaho; and Boulder, Colo. is growing, following breakout seasons from local teams.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Turn game day into an international getaway.<\/strong> Dublin, Ireland has become a popular host city, with a 25% YoY increase in vacation rental demand in August when Kansas State and Iowa State face off.<sup>2<\/sup><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plan ahead for the postseason<\/strong>. Demand for vacation rentals has already increased YoY in and near destinations hosting hot bowl games like Phoenix (College Football Playoff Semifinal at the Vrbo Fiesta Bowl) and Miami (2026 College Football Playoff National Championship).<\/li>\n<\/ul>\n\n\n\n<p>Download the Vrbo app to find and book the perfect stay for your college football getaway.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Frequently Asked Questions<\/strong><\/p>\n\n\n\n<p><strong>Q: What are the most searched college football games fans are traveling to this season?<\/strong><\/p>\n\n\n\n<p>A: College football fans are flocking to these high-profile matchups:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Texas at Ohio State (Aug. 30) \u2014 A top 5 showdown and playoff rematch<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LSU at Clemson (Aug. 30) \u2014 First-ever regular season meeting&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Michigan at Oklahoma (Sept. 6) \u2014 Blue-blood clash with playoff implications<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alabama at Georgia (Sept. 27) \u2014 SEC heavyweights collide<\/li>\n<\/ul>\n\n\n\n<p>Dates for these games correspond with demand for vacation rentals on Vrbo.<\/p>\n\n\n\n<p><strong>Q: Where can I find affordable places to stay during college football seasons?<\/strong><\/p>\n\n\n\n<p>A: These popular college football destinations have average daily rates under $250 per night on Vrbo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chapel Hill, N.C. \u2014 TCU at UNC (Sept. 1)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Austin, Texas \u2014 Arkansas at Texas (Nov. 22)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eugene, Ore. \u2014 USC at Oregon (Nov. 22)<\/li>\n<\/ul>\n\n\n\n<p>These towns offer great college football atmospheres with affordable travel prices during major matchups.<\/p>\n\n\n\n<p><strong>Q: What are the easiest college towns to travel to for a weekend trip?<\/strong><\/p>\n\n\n\n<p>A: These popular college football destinations are perfect for quick weekend getaways. Travelers can easily reach campus from the airport and attend a game with minimal planning:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Austin, Texas \u2014 7 miles from campus<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Columbus, Ohio \u2014 8 miles from Ohio Stadium<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Madison, Wis. \u2014 6 miles from Camp Randall<\/li>\n<\/ul>\n\n\n\n<p><strong>Q: Can I still book last-minute trips during college football season?<\/strong><\/p>\n\n\n\n<p>A: Yes! Use Vrbo\u2019s \u201cLast minute booking\u201d filter to find deals within 30 days of check-in \u2014 ideal for spontaneous fans or surprise playoff runs.<\/p>\n\n\n\n<p><strong>Q: Are there any trending travel destinations in college football?<\/strong><\/p>\n\n\n\n<p>A: These underrated college football towns are seeing heightened travel demand on Vrbo: Columbia, S.C.; Boise, Idaho; and Boulder, Colo.<\/p>\n\n\n\n<p><strong>Q: Are international college football games worth the trip?<\/strong><\/p>\n\n\n\n<p>A: Absolutely. Dublin, Ireland is hosting Kansas State vs. Iowa State in August, and demand for vacation rentals on Vrbo are already up 25% YoY. It\u2019s a bucket-list experience for diehard fans.<\/p>\n\n\n\n<p><strong>Q: How do I plan for bowl games and the playoffs?<\/strong><\/p>\n\n\n\n<p>A: Book as early as possible to get the best selection of game tickets, flights and lodging. Vrbo said demand for vacation rentals is already on the rise in Phoenix near the College Football Playoff Semifinal at the Vrbo Fiesta Bowl and in Miami for the 2026 College Football Playoff National Championship.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><sup>1<\/sup> Based on research conducted by Censuswide, among a sample of 2,000 respondents that have traveled for a sporting event in the past 12 months across the UK, US, Canada, France, Germany, Australia, Japan, and Mexico. The data was collected between February 4, 2025 \u2013 February 7, 2025.<\/p>\n\n\n\n<p><sup>2<\/sup>Based on analysis of key FBS games and Vrbo bookings for Aug. 23 \u2013 Nov.30, 2025 and compared with bookings during the same or comparable dates in 2024.<\/p>\n\n\n\n<p><sup>3 <\/sup>Based on analysis of key destinations for FBS games and Vrbo bookings for Aug. 23 \u2013 Nov. 30, 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Columbus, Ohio and Tuscaloosa, Ala. among top destinations for fan travel Travel savings tips for diehard and bandwagon fans revealed&#8230;<\/p>\n","protected":false},"author":21,"featured_media":58121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,60,196,201],"tags":[],"companies":[45],"locations":[52],"class_list":["post-58094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-featured","category-smart-travel","category-travel-hacks","companies-vrbo","locations-austin","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vrbo\u2019s Gridiron Guest Report: 2025 College Football Travel Trends<\/title>\n<meta name=\"description\" content=\"Vrbo&#039;s first-ever Gridiron Guest Report is a data-driven play-by-play of how college football fans will travel for the 2025 season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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