{"id":61493,"date":"2025-10-15T13:09:41","date_gmt":"2025-10-15T13:09:41","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=61493"},"modified":"2025-10-15T13:09:43","modified_gmt":"2025-10-15T13:09:43","slug":"vrbo-farm-charm-surge","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-surge\/","title":{"rendered":"Vrbo Sees Surge in Vacation Rentals With \u201cFarm Charm\u201d as Travelers Seek Quiet Escapes"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>Global data from the Unpack \u201926 travel trends report shows travelers are embracing farm stays and slow travel experiences.<\/em><\/strong><\/p>\n\n\n\n<p>As travelers increasingly seek peace, simplicity, and connection to nature, Vrbo is seeing a significant rise in demand for \u201cFarm Charm\u201d \u2014 a growing trend in vacation rentals that offer rural experiences. According to the <a href=\"https:\/\/www.vrbo.com\/unpack26?brandcid=VRBO-US.COMMS.PR.UNPACK26.VACATIONRENTAL\" target=\"_blank\" rel=\"noreferrer noopener\">Unpack \u201926<\/a> travel trends report, mentions of farm-related experiences in Vrbo guest reviews have skyrocketed by 300% year-over-year, with 84% of travelers expressing interest in staying on or near a farm in 2026.*&nbsp;<\/p>\n\n\n\n<p>\u201cOne guest review pointed out collecting eggs is a great way to teach city kids where breakfast comes from, and another guest said their Vrbo was like living in a nature documentary,\u201d says Melanie Fish, VP of Communications at Expedia Group. \u201cThe &#8220;Farm Charm&#8217; trend reflects travelers\u2019 desire for what they can\u2019t get elsewhere, whether it\u2019s picking their own apples or eating dinner in a candlelit garden.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>&nbsp;<br>Farm Charm vacation rentals invite travelers to disconnect and immerse themselves in rural life. From sunrise hikes to hands-on gardening, these stays offer a refreshing alternative to fast-paced itineraries. Top activities among travelers include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hiking trails (73%)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Animal interactions such as collecting eggs, feeding animals, or birdwatching (62%)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gardening or harvesting produce (42%)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Top Farm Charm Finds on Vrbo:&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/3330532?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Elegant Modern Farm<\/a> &#8211; Sharon, Connecticut, U.S.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/4192752?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Cider Hill Haven<\/a> \u2013 New Haven, Vermont, U.S.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/3011546?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">The Haven at Hills Point Farm<\/a> &#8211; Cambridge, Maryland, U.S.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/9915350ha?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Lakefront Farm House in Niagara<\/a> \u2013 Lincoln, Ontario, Canada&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/6790310ha?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Moorhall Farm<\/a> \u2013 Worcester, England, U.K.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/10015564ha?dateless=true\\\" target=\"_blank\" rel=\"noreferrer noopener\">Le Grand Juvet<\/a> &#8211; La Roche-l&#8217;Abeille, Nouvelle-Aquitaine, France&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/2663677ha?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Thatched Farmhouse Near Lake<\/a> &#8211; L\u00fcbstorf, Mecklenburg-Vorpommern, Germany&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/1422297?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Wine Country Farmhouse<\/a> \u2013 Santa Rosa, California, U.S.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/20122539ha?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Barakee Homestead<\/a> &#8211; Rosevale, Queensland, Australia&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/9720543ha\" target=\"_blank\" rel=\"noreferrer noopener\">Kanuka Terrace<\/a> \u2013 Kaikoura, Canterbury, New Zealand&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>From the rolling hills of England to the greenery of California, these vacation homes offer immersive farm experiences that combine rustic charm with modern comfort. Explore more rental properties with Farm Charm <a href=\"http:\/\/www.vrbo.com\/unpack26\/farm-charm?brandcid=VRBO-US.COMMS.PR.UNPACK26.VACATIONRENTAL\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a>\u00a0<\/p>\n\n\n\n<p><strong>Expert Travel Tip:<\/strong>\u202fUse Vrbo\u2019s filters to zero in on properties that match exact requirements and find discounted vacation rentals using the \u201cearly booking\u201d or \u201clast-minute booking\u201d filters.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Notes to Editors:<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>*Vrbo \u2014 Farm Charm<\/strong>&nbsp;<\/p>\n\n\n\n<p>&nbsp;Vrbo guest review increase based on global data from May 2023 to April 2024 vs. May 2024 to April 2025.&nbsp;<br>Top Farm Charm finds on Vrbo based on global guest reviews with farm-related terms such as \u201cfarm\u201d or \u201chomestead.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>*Third-Party Methodology<\/strong>\u202f&nbsp;<br>Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society\u2019s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44.&nbsp;<\/p>\n\n\n\n<p><strong>About Unpack \u201926<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Q: What is Unpack \u201926?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202f<em>Unpack \u201926<\/em>\u202fis the\u202f<strong>annual global travel insights report<\/strong>\u202ffrom Expedia Group, building on years of trend forecasting and traveler behavior analysis. It draws on\u202f<strong>first-party data<\/strong>\u202ffrom Expedia, Hotels.com, and Vrbo, along with insights from\u202f<strong>24,000 travelers across 18 countries<\/strong>, making it one of the most comprehensive travel trend reports in the industry.&nbsp;<\/p>\n\n\n\n<p><strong>Q: What makes Unpack \u201926 a credible source for travel trends?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202fThe report combines\u202f<strong>real-time platform data<\/strong>\u202ffrom millions of users with\u202f<strong>third-party research<\/strong>\u202fconducted by OnePoll, following the Market Research Society\u2019s Code of Conduct. Its findings are backed by behavioral insights, booking patterns, and cultural signals, making it a trusted resource for media, industry leaders, and travelers alike.&nbsp;<\/p>\n\n\n\n<p><strong>Q: Where can I access the full Unpack \u201926 report and assets?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202fVisit <a href=\"https:\/\/www.expedia.com\/newsroom\" target=\"_blank\" rel=\"noreferrer noopener\">www.expedia.com\/newsroom<\/a> for the full\u202fUnpack \u201926\u202freport, downloadable assets, and brand-specific insights from Expedia, Hotels.com, and Vrbo.&nbsp;<\/p>\n\n\n\n<p><em>Media contact: <\/em><a href=\"mailto:media@vrbo.com\" target=\"_blank\" rel=\"noreferrer noopener\"><em>media@vrbo.com<\/em><\/a><em>.<\/em>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global data from the Unpack \u201926 travel trends report shows travelers are embracing farm stays and slow travel experiences. As&#8230;<\/p>\n","protected":false},"author":21,"featured_media":61495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,60,101],"tags":[],"companies":[45],"locations":[52],"class_list":["post-61493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-featured","category-travel-trends-2","companies-vrbo","locations-austin","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vrbo Sees Surge in Vacation Rentals With \u201cFarm Charm\u201d<\/title>\n<meta name=\"description\" content=\"As travelers increasingly seek peace, simplicity, and connection to nature, Vrbo is seeing a growing trend in vacation rentals that offer rural experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-surge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vrbo Sees Surge in Vacation Rentals With \u201cFarm Charm\u201d\" \/>\n<meta property=\"og:description\" content=\"As travelers increasingly seek peace, simplicity, and connection to nature, Vrbo is seeing a growing trend in vacation rentals that offer rural experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-surge\/\" \/>\n<meta property=\"og:site_name\" content=\"Expedia Newsrooms\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T13:09:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T13:09:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/Vrbo_Farm-Charm_Pye-Corner-in-Broadway-Cotswold-England-UK_Credit_Courtesy-of-Expedia-Group.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1639\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nancy Lien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy Lien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-surge\/\",\"url\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-surge\/\",\"name\":\"Vrbo Sees Surge in Vacation Rentals With \u201cFarm Charm\u201d\",\"isPartOf\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-surge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-surge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/Vrbo_Farm-Charm_Pye-Corner-in-Broadway-Cotswold-England-UK_Credit_Courtesy-of-Expedia-Group.jpg\",\"datePublished\":\"2025-10-15T13:09:41+00:00\",\"dateModified\":\"2025-10-15T13:09:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#\/schema\/person\/b1e8318d09160690e6cd7c58e5fb93fe\"},\"description\":\"As travelers increasingly seek peace, simplicity, and connection to nature, Vrbo is seeing a growing trend in vacation rentals that offer rural experiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-surge\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-surge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-surge\/#primaryimage\",\"url\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/Vrbo_Farm-Charm_Pye-Corner-in-Broadway-Cotswold-England-UK_Credit_Courtesy-of-Expedia-Group.jpg\",\"contentUrl\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/Vrbo_Farm-Charm_Pye-Corner-in-Broadway-Cotswold-England-UK_Credit_Courtesy-of-Expedia-Group.jpg\",\"width\":2500,\"height\":1639,\"caption\":\"Farm vacation home in England - 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