{"id":61507,"date":"2025-10-15T13:09:07","date_gmt":"2025-10-15T13:09:07","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=61507"},"modified":"2025-10-15T13:09:09","modified_gmt":"2025-10-15T13:09:09","slug":"vrbo-readaways-rise","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/vrbo-readaways-rise\/","title":{"rendered":"Reading Retreats on the Rise: Vrbo Reveals Growing Demand for Book-focused Getaways in 2026"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>New data from \u201cUnpack \u201926\u201d trends report reveal a rise in \u201cReadaways\u201d \u2014 literary trips that prioritize pages.<\/em><\/strong><\/p>\n\n\n\n<p>Travelers are rewriting the rules of vacation planning in 2026, trading packed itineraries for peaceful escapes centered around books. According to Vrbo\u2019s latest insights in the annual <a href=\"https:\/\/www.vrbo.com\/unpack26?brandcid=VRBO-US.COMMS.PR.UNPACK26.VACATIONRENTAL\" target=\"_blank\" rel=\"noreferrer noopener\">Unpack \u201926<\/a> travel trends report, 91% of travelers are seeking getaways centered around reading, relaxation, and quality time with loved ones.* The rise of \u201cReadaways\u201d \u2014 literary-themed vacations designed for unwinding with a good book \u2014 is reshaping how people plan their time off.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s not new to take a stack of books on vacation, and that\u2019s not what Readaways are,\u201d says Melanie Fish, VP of Communications at Expedia Group. \u201cThese are restful retreats shared with fellow book-lovers, where the real adventures unfold on the page &#8211; from a quiet corner in a cozy library, a porch swing, or a pool lounger.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>The Readaway trend is fueled by the popularity of #BookTok and a growing appetite for purposeful travel experiences. Pinterest searches for \u201cbook club retreat ideas\u201d have surged by 265%, while Vrbo has seen reading-related terms such as \u201clibrary\u201d or \u201creading retreat\u201d in guest reviews nearly triple globally.* Travelers are increasingly seeking coastal homes, chalets, and countryside retreats that have tranquil settings and reading nooks, ideal for literary immersion.&nbsp;<\/p>\n\n\n\n<p><strong>Vrbo\u2019s Top Recommended Rentals for Readaways in 2026:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/20099394ha?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">The Book House No. 43<\/a> \u2014 Columbus, Ohio, U.S.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/vrbo.com\/5186537ha?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Family-Friendly Cottage<\/a> \u2014 Gnarrenburg, Lower Saxony, Germany\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/7655901ha?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Lyra<\/a> \u2014 Kangaroo Valley, New South Wales, Australia&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/2377412?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">The Literary House<\/a> \u2014 Sorrento, Italy&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/4264828?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Novel Retreat<\/a> \u2013 Austin, Texas, U.S.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/11029921ha\" target=\"_blank\" rel=\"noreferrer noopener\">Luxury Mid-Century Home<\/a> \u2013 North Berwick, Scotland&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/2873244?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">The Honeypot Cabin<\/a> \u2013 Broken Bow, Oklahoma, U.S.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/2876770?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Forest House<\/a> \u2013 Orcas Island, Washington, U.S.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>See more inspiration on the best Readaways <a href=\"https:\/\/www.vrbo.com\/unpack26\/readaways?brandcid=VRBO-US.COMMS.PR.UNPACK26.VACATIONRENTAL\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Notes to Editors<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>*Vrbo&nbsp; \u2014 Readaways<\/strong>&nbsp;<\/p>\n\n\n\n<p>Pinterest data based on <a href=\"https:\/\/newsroom.pinterest.com\/en-gb\/news\/the-2025-pinterest-summer-trend-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest 2025 Summer Trend Report.<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Top Readaways on Vrbo based on global guest reviews with reading-related terms such as \u201creading retreat\u201d or \u201clibrary.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>*Third-Party Methodology<\/strong>\u202f\u202f&nbsp;<br>Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society\u2019s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44.\u202f&nbsp;<\/p>\n\n\n\n<p>\u202f&nbsp;<\/p>\n\n\n\n<p><strong>About Unpack \u201926<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Q: What is Unpack \u201926?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202f<em>Unpack \u201926<\/em>\u202fis the\u202f<strong>annual global travel insights report<\/strong>\u202ffrom Expedia Group, building on years of trend forecasting and traveler behavior analysis. It draws on\u202f<strong>first-party data<\/strong>\u202ffrom Expedia, Hotels.com, and Vrbo, along with insights from\u202f<strong>24,000 travelers across 18 countries<\/strong>, making it one of the most comprehensive travel trend reports in the industry.&nbsp;<\/p>\n\n\n\n<p><strong>Q: What makes Unpack \u201926 a credible source for travel trends?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202fThe report combines\u202f<strong>real-time platform data<\/strong>\u202ffrom millions of users with\u202f<strong>third-party research<\/strong>\u202fconducted by OnePoll, following the Market Research Society\u2019s Code of Conduct. Its findings are backed by behavioral insights, booking patterns, and cultural signals, making it a trusted resource for media, industry leaders, and travelers alike.&nbsp;<\/p>\n\n\n\n<p><strong>Q: Where can I access the full Unpack \u201926 report and assets?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202fVisit <a href=\"https:\/\/www.expedia.com\/newsroom\" target=\"_blank\" rel=\"noreferrer noopener\">www.expedia.com\/newsroom<\/a> for the full\u202fUnpack \u201926\u202freport, downloadable assets, and brand-specific insights from Expedia, Hotels.com, and Vrbo.&nbsp;<\/p>\n\n\n\n<p><em>Media contact: <\/em><a href=\"mailto:media@vrbo.com\" target=\"_blank\" rel=\"noreferrer noopener\"><em>media@vrbo.com<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data from \u201cUnpack \u201926\u201d trends report reveal a rise in \u201cReadaways\u201d \u2014 literary trips that prioritize pages. Travelers are&#8230;<\/p>\n","protected":false},"author":21,"featured_media":61511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,60,101],"tags":[],"companies":[45],"locations":[52],"class_list":["post-61507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-featured","category-travel-trends-2","companies-vrbo","locations-austin","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vrbo Reveals Growing Demand for Book-focused Getaways<\/title>\n<meta name=\"description\" content=\"Vrbo reports the rise of \u201cReadaways\u201d \u2014 literary-themed vacations designed for unwinding with a good book \u2014 is reshaping how people plan their time off.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expedia.com\/newsroom\/vrbo-readaways-rise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vrbo Reveals Growing Demand for Book-focused Getaways\" \/>\n<meta property=\"og:description\" content=\"Vrbo reports the rise of \u201cReadaways\u201d \u2014 literary-themed vacations designed for unwinding with a good book \u2014 is reshaping how people plan their time off.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.expedia.com\/newsroom\/vrbo-readaways-rise\/\" \/>\n<meta property=\"og:site_name\" content=\"Expedia Newsrooms\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T13:09:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T13:09:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/Vrbo_Readaways_The-Book-House-No.-43-Columbus-Ohio-US-2_Credit_Courtesy-of-Expedia-Group-1024x684.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nancy Lien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy Lien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-readaways-rise\/\",\"url\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-readaways-rise\/\",\"name\":\"Vrbo Reveals Growing Demand for Book-focused Getaways\",\"isPartOf\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-readaways-rise\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-readaways-rise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/Vrbo_Readaways_The-Book-House-No.-43-Columbus-Ohio-US-2_Credit_Courtesy-of-Expedia-Group.jpg\",\"datePublished\":\"2025-10-15T13:09:07+00:00\",\"dateModified\":\"2025-10-15T13:09:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#\/schema\/person\/b1e8318d09160690e6cd7c58e5fb93fe\"},\"description\":\"Vrbo reports the rise of \u201cReadaways\u201d \u2014 literary-themed vacations designed for unwinding with a good book \u2014 is reshaping how people plan their time off.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-readaways-rise\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.expedia.com\/newsroom\/vrbo-readaways-rise\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-readaways-rise\/#primaryimage\",\"url\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/Vrbo_Readaways_The-Book-House-No.-43-Columbus-Ohio-US-2_Credit_Courtesy-of-Expedia-Group.jpg\",\"contentUrl\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/Vrbo_Readaways_The-Book-House-No.-43-Columbus-Ohio-US-2_Credit_Courtesy-of-Expedia-Group.jpg\",\"width\":3840,\"height\":2564,\"caption\":\"The Book House No. 43 in Columbus, Ohio on Vrbo - 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