{"id":61523,"date":"2025-10-15T09:39:56","date_gmt":"2025-10-15T09:39:56","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=61523"},"modified":"2025-10-15T09:39:58","modified_gmt":"2025-10-15T09:39:58","slug":"unpack-26-expedia-reveals-how-uae-travelers-will-explore-the-world-in-2026","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/unpack-26-expedia-reveals-how-uae-travelers-will-explore-the-world-in-2026\/","title":{"rendered":"Unpack \u201926: Expedia reveals how UAE travelers will explore the world in 2026"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>Expedia\u2019s first-ever Smart Travel Health Check tackles tourism\u2019s biggest challenge: overcrowding.<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>From sports you\u2019ve never heard of, to book club retreats, salvaged hotels, and farm stays, 2026 trends flip the script on traditional getaways.<\/em><\/strong><\/p>\n\n\n\n<p>Today, Expedia Group released <a href=\"http:\/\/www.expedia.ae\/unpack26?brandcid=EXPEDIA-UAE.COMMS.PR.UNPACK26.GENERIC\">Unpack \u201926<\/a>: The Trends in Travel<sup>\u2122<\/sup>. The annual global report, following last year\u2019s debut of UAE insights, highlights shifts in traveler behavior and the destinations set to dominate itineraries in 2026.<\/p>\n\n\n\n<p>From Destinations of the Year to salvaged hotels and reading retreats, to Banana Ball and the return of Set-Jetting, the mix of trends in Unpack \u201926 offers a look at the future of travel. Each trend is backed by first-party data and insights from 24,000 UAE-based and global travelers.*<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><\/strong><strong><u>Destinations of the Year:<\/u><\/strong><strong> <\/strong>Expedia\u2019s 2026 Destinations of the Year list highlights where interest is rising fast, even in destinations that haven\u2019t yet gone viral.<\/li>\n<\/ol>\n\n\n\n<p>Six of these hotspots also meet the criteria for Expedia\u2019s new Smart Travel Health Check \u2014 a first-in-travel framework from Expedia, inspired by the World Travel &amp; Tourism Council (WTTC). The Smart Travel Health Check recognizes destinations that offer meaningful travel experiences and proactively manage tourism in a sustainable way, helping to ease the strain on the world\u2019s most overvisited cities.<\/p>\n\n\n\n<p>Ariane Gorin, CEO of Expedia Group, added, \u201cSome of my most unforgettable travel moments come from immersing myself in local cultures, supporting local economies, and exploring less-traveled destinations. With 1 billion average monthly travel searches, Expedia Group isn\u2019t just a travel marketplace \u2014 we\u2019re a catalyst for positive change. We have a responsibility to shape the future of travel: one that\u2019s smarter, more sustainable, and deeply respectful of the places we go.\u201d<\/p>\n\n\n\n<p>\u201cExpedia\u2019s Smart Travel Health Check is an innovative initiative that reflects the urgent need to embrace responsible growth models that safeguard communities, protect cultural and natural heritage, and ensure the long-term resilience of destinations,\u201d added Christopher Imbsen, Vice President Policy at WTTC. \u201cBy applying WTTC\u2019s framework, Expedia is celebrating destinations that work collaboratively to empower residents, strengthen stewardship, and deliver richer, more meaningful travel experiences.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td colspan=\"4\"><strong>2026\u2019s Destinations of the Year <\/strong>\u2014<strong> Beyond the Crowds*<\/strong><\/td><\/tr><tr><td><strong>Destination<\/strong><\/td><td><strong>% Search Increase<\/strong><\/td><td><strong>Destination<\/strong><\/td><td><strong>% Search Increase<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/www.expedia.ae\/Big-Sky.dx6056403\">Big Sky<\/a>, Montana, U.S. \u2714\ufe0f<\/td><td>+92%<\/td><td><a href=\"https:\/\/www.expedia.ae\/Fort-Walton-Beach.dx3732\">Fort Walton Beach<\/a>, Florida, U.S.<\/td><td>+45%<\/td><\/tr><tr><td><a href=\"https:\/\/www.expedia.ae\/Okinawa-Prefecture.dx6048153\">Okinawa<\/a>, Japan \u2714\ufe0f<\/td><td>+71%<\/td><td><a href=\"https:\/\/www.expedia.ae\/Ucluelet.dx57274\">Ucluelet<\/a>, Canada \u2714\ufe0f<\/td><td>+44%<\/td><\/tr><tr><td><a href=\"https:\/\/www.expedia.ae\/Sardinia.dx6048528\">Sardinia<\/a>, Italy<\/td><td>+63%<\/td><td><a href=\"https:\/\/www.expedia.ae\/Cotswolds.dx553248622845059959\">Cotswolds<\/a>, U.K. \u2714\ufe0f<\/td><td>+39%<\/td><\/tr><tr><td><a href=\"https:\/\/www.expedia.ae\/Phu-Quoc.dx6141655\">Phu Quoc<\/a>, Vietnam&nbsp;<\/td><td>+53%<\/td><td><a href=\"https:\/\/www.expedia.ae\/San-Miguel-De-Allende.dx9796\">San Miguel de Allende<\/a>, Mexico<\/td><td>+30%<\/td><\/tr><tr><td><a href=\"https:\/\/www.expedia.ae\/Savoie.dx6034239\">Savoie<\/a>, France \u2714\ufe0f<\/td><td>+51%<\/td><td>&nbsp;<a href=\"https:\/\/www.expedia.ae\/Hobart.dx6052485\">Hobart<\/a>, Australia \u2714\ufe0f<\/td><td>+25%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Explore each Destination of the Year <a href=\"http:\/\/www.expedia.ae\/unpack26\/destinations-of-the-year?brandcid=EXPEDIA-UAE.COMMS.PR.UNPACK26.GENERIC\">here<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong><u>Fan Voyage<\/u><\/strong><strong>: <\/strong>2026 is a huge year for international sports, but there\u2019s a new wave of fanaticism all about immersive, local experiences.Expedia\u2019s Fan Voyage trend reveals a surge in uniquely regional sporting experiences, with 86% of UAE travelers saying they&#8217;re likely to attend one while on a trip.<\/li>\n<\/ul>\n\n\n\n<p>From sumo wrestling in Japan to Muay Thai in Thailand, UAE travelers \u2014 particularly Gen Z and Millennial travelers (80%) \u2014 are seeking front-row seats to learn about timeless traditions. Fan Voyage shows it\u2019s not just about the game \u2014 it\u2019s about community, culture, and feeling like a local.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td colspan=\"4\"><strong>2026\u2019s Hottest Fan Voyage Tickets*<\/strong><\/td><\/tr><tr><td><strong>Sport<\/strong><\/td><td><strong>Location<\/strong><\/td><td><strong>Sport<\/strong><\/td><td><strong>Location<\/strong><\/td><\/tr><tr><td>Sumo Wrestling<\/td><td><a href=\"https:\/\/www.expedia.ae\/Japan.dx89\">Japan<\/a><\/td><td>Banana Ball<\/td><td><a href=\"https:\/\/www.expedia.com\/event-tickets\/savannah-bananas-tickets.p\">U.S.<\/a><\/td><\/tr><tr><td>Muay Thai<\/td><td><a href=\"https:\/\/www.expedia.ae\/Thailand.dx178\">Thailand<\/a><\/td><td>Capoeira<\/td><td><a href=\"https:\/\/www.expedia.ae\/Brazil.dx23\">Brazil<\/a><\/td><\/tr><tr><td>Curling<\/td><td><a href=\"https:\/\/www.expedia.ae\/Canada.dx31\">Canada<\/a><\/td><td>Lucha Libre<\/td><td><a href=\"https:\/\/www.expedia.ae\/Mexico.dx117\">Mexico<\/a><\/td><\/tr><tr><td>Baseball<\/td><td><a href=\"https:\/\/www.expedia.ae\/South-Korea.dx94\">South Korea<\/a><\/td><td>Hurling<\/td><td><a href=\"https:\/\/www.expedia.ae\/Ireland.dx84\">Ireland<\/a><\/td><\/tr><tr><td>Australian Rules Football<\/td><td><a href=\"https:\/\/www.expedia.ae\/Australia.dx10\">Australia<\/a><\/td><td>Caber Tossing<\/td><td><a href=\"https:\/\/www.expedia.ae\/Scotland.dx11219\">Scotland, U.K.<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Check out how to get seats to Fan Voyage events <a href=\"http:\/\/www.expedia.ae\/unpack26\/fan-voyage?brandcid=EXPEDIA-UAE.COMMS.PR.UNPACK26.GENERIC\">here<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><u>The 2026 Set-Jetting Forecast:<\/u> <\/strong>Set-Jetting is back \u2014 and bigger than ever. First spotlighted by Expedia in 2022 and reintroduced with UAE insights last year, this trend of traveling to destinations inspired by TV shows and movies is now projected to become a potential $8 billion industry in the U.S. alone.* Interest is accelerating:<ul><li>81% of UAE travelers say their desire to take a set-jetting trip has increased in the past year.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>59% of the emirate\u2019s Gen Z travelers now plan getaways based on what they\u2019ve seen on screen.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>With The White Lotus\u2019s next location in France still to be officially confirmed, the 2026 Set-Jetting Forecast reveals the next wave of cinematic escapes \u2014 from Greece as the backdrop of this year\u2019s most-anticipated film, to the mosaic hills of Tuscany. Set-Jetting is turning binge-worthy moments into bucket-list adventures.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td colspan=\"2\"><strong>The 2026 Set-Jetting Forecast<\/strong><\/td><\/tr><tr><td><strong>Location<\/strong><\/td><td><strong>Film\/Series Inspiration<\/strong><\/td><\/tr><tr><td>Yorkshire, U.K.<\/td><td>Wuthering Heights and Downton Abbey: The Grand Finale<\/td><\/tr><tr><td>Tuscany, Italy<\/td><td>Jay Kelly (Netflix)<\/td><\/tr><tr><td>Samoa, Polynesia<\/td><td>Moana (Live Action)<\/td><\/tr><tr><td>Dalmatian Coast, Croatia<\/td><td>People We Meet on Vacation (Netflix)<\/td><\/tr><tr><td>Peloponnese, Greece<\/td><td>The Odyssey<\/td><\/tr><tr><td>Los Angeles, U.S.<\/td><td>Nobody Wants This (Netflix)<\/td><\/tr><tr><td>Wellington, New Zealand<\/td><td>Avatar: Fire &amp; Ash<\/td><\/tr><tr><td>Palawan, Philippines<\/td><td>The Last Resort<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Read more about Set-Jetting <a href=\"http:\/\/www.expedia.ae\/unpack26\/set-jetting?brandcid=EXPEDIA-UAE.COMMS.PR.UNPACK26.GENERIC\">here<\/a>.<\/p>\n\n\n\n<p><strong>Other Travel Trends coming in 2026:<\/strong><\/p>\n\n\n\n<p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong>Today\u2019s travelers aren\u2019t just seeking \u201chidden gems\u201d or \u201cmust-sees\u201d; they\u2019re focused on maximizing meaningful experiences and memories on every trip. In today\u2019s fast-paced world, Expedia has observed trends that emphasize the emotional and inspirational value of travel.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><u>Salvaged Stays:<\/u><\/strong><strong> <\/strong>Next year, travelers are putting the \u201crest\u201d in restoration by checking into hotels that combine historical architecture with modern amenities. There has been a surge in demand for upcycled retreats such as former schoolhouses, train stations, and banks that offer guests a comfortable stay filled with unique character and cultural relevance.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><u>Hotel Hop:<\/u><\/strong><strong> <\/strong>More than half of UAE travelers (81%) are making every trip count by booking multiple hotels within a single destination. This emerging trend \u2014 dubbed Hotel Hop \u2014 is driven by travelers\u2019 desire to:<ul><li>Explore different neighborhoods (52%)<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>To experience a budget stay and a luxury hotel (46%)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>City breaks, island escapes, and event-driven travel such as concerts and festivals are key motivators. The Hotel Hop trend is especially popular among Gen Z and Millennial travelers, with one in four seeing \u201cbleisure\u201d (business leisure) trips as the perfect opportunity to hop from one stay to the next.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><u>Readaways<\/u><\/strong><strong>: <\/strong>Trips in 2026 are getting \u201clit\u201d \u2014 literally.&nbsp; Travelers are seeking getaways focused on reading, relaxation, and quality time with loved ones. As #BookTok continues to dominate social media, interest in literary-themed travels is surging with Pinterest searches for &#8220;book club retreat ideas&#8221; up 265%.*<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><u>Farm Charm<\/u><\/strong><strong>: <\/strong>The slow travel movement is gaining ground, with 84% of travelers expressing interest in staying on or near a farm. Travelers are searching for starlit skies over busy city lights in 2026. Farm Charm is about unplugging and reconnecting with nature. Top activities for travelers include:<ul><li>Hiking trails (73%)<\/li><\/ul><ul><li>Animal interactions such as collecting eggs, feeding animals, or birdwatching (62%)<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Gardening or harvesting produce (42%).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a href=\"http:\/\/www.expedia.ae\/unpack26?brandcid=EXPEDIA-UAE.COMMS.PR.UNPACK26.GENERIC\">Learn more about the travel trends in Unpack \u201926<\/a>. Visit <a href=\"http:\/\/www.expedia.ae\/newsroom\">expedia.ae\/newsroom<\/a> for Unpack \u201926 assets and more news from Expedia.<\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>Notes to Editor:<\/strong><\/p>\n\n\n\n<p><strong>Expedia <\/strong>\u2014<strong> 2026 Destinations of the Year: Beyond the Crowds<\/strong><\/p>\n\n\n\n<p>Destinations of the Year list based on increases in flight + accommodation searches on Expedia for travel on January 1-December 31, 2024 vs. January 1-December 31, 2025.<\/p>\n\n\n\n<p>\u2714\ufe0f denotes destinations that meet the Smart Travel Health Check framework, aligned with World Travel + Tourism Council (WTTC) principles. The Smart Travel Health Check helps travelers identify destinations that offer rich cultural and natural experiences without the overcrowding seen in many of the world\u2019s most popular cities.<\/p>\n\n\n\n<p><strong>Fan Voyage<\/strong><\/p>\n\n\n\n<p>Top unique sporting activities based on global consumer survey data.<\/p>\n\n\n\n<p><strong>2026 Set-Jetting Forecast<\/strong><\/p>\n\n\n\n<p>Set-Jetting projection based on consumer survey data showing 13% of US travelers have booked a trip after seeing a location featuring on-screen. Of these, 25% noted they spent between $1,000 and $2,000 on the trip. If applied to the U.S. adult population (~260m), the potential projected impact on the travel industry is $8.45bn.<\/p>\n\n\n\n<p><strong>Readaways<\/strong><\/p>\n\n\n\n<p>Pinterest data based on <a href=\"https:\/\/newsroom.pinterest.com\/en-gb\/news\/the-2025-pinterest-summer-trend-report\/\">Pinterest 2025 Summer Trend Report.<\/a><\/p>\n\n\n\n<p><strong>Third-Party Methodology<\/strong><\/p>\n\n\n\n<p>Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society\u2019s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44.<strong> &nbsp;<\/strong><\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>About Unpack <\/strong><strong>\u201926<\/strong><\/p>\n\n\n\n<p><strong>Q: What is Unpack \u201926?<\/strong><br><strong>A:<\/strong>&nbsp;<em>Unpack \u201926<\/em>&nbsp;is the&nbsp;<strong>annual global travel insights report<\/strong>&nbsp;from Expedia, building on years of trend forecasting and traveler behavior analysis. It draws on&nbsp;<strong>first-party data<\/strong>&nbsp;from Expedia, along with insights from&nbsp;<strong>24,000 travelers across 18 countries<\/strong>, making it one of the most comprehensive travel trend reports in the industry.<\/p>\n\n\n\n<p><strong>Q: What makes Unpack \u201926 a credible source for travel trends?<\/strong><br><strong>A:<\/strong>&nbsp;The report combines&nbsp;<strong>real-time platform data<\/strong>&nbsp;from millions of users with&nbsp;<strong>third-party research<\/strong>&nbsp;conducted by OnePoll, following the Market Research Society\u2019s Code of Conduct. Its findings are backed by behavioral insights, booking patterns, and cultural signals, making it a trusted resource for media, industry leaders, and travelers alike.<\/p>\n\n\n\n<p><strong>Q: What is the Smart Travel Health Check and how is it used in Unpack \u201926?<\/strong><br><strong>A:<\/strong>&nbsp;Expedia\u2019s Smart Travel Health Check assesses destinations based on the World Travel and Tourism Council\u2019s (WTTC) six principles for sustainable tourism management. Destinations that meet these criteria are better equipped to manage tourism sustainably, protect local environments, and support communities<strong>.<\/strong> Destinations without a \u2714\ufe0f may not yet meet or have measurable data for all six principles; however, they still offer rich travel experiences. Their inclusion reflects Expedia\u2019s commitment to showcasing a diverse range of<\/p>\n\n\n\n<p>destinations while encouraging progress toward sustainable tourism.<\/p>\n\n\n\n<p><strong>Q: How are destinations evaluated for the Smart Travel Health Check?<\/strong><\/p>\n\n\n\n<p><strong>A:<\/strong> The <strong>Smart Travel Health Check <\/strong>indicates that a destination has been assessed against six key principles to ensure <strong>responsible and resilient tourism<\/strong>. These include having stewardship bodies with legitimacy and funding, a shared vision with local communities, data-driven planning, smart monitoring systems, transparent reinvestment of tourism revenue, and meaningful empowerment of residents. Destinations that meet these criteria are better equipped to <strong>manage tourism sustainably, protect local environments, and support communities. <\/strong>To read more about WTTC\u2019s research, <a href=\"https:\/\/researchhub.wttc.org\/product\/destination-stewardship-2025\">follow this link.<\/a><strong><\/strong><\/p>\n\n\n\n<p><strong>Q: What are the key travel trends identified in Unpack \u201926?<\/strong><br><strong>A:<\/strong>&nbsp;The report spotlights several major trends shaping travel in 2026:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set-Jetting:<\/strong> Screen-inspired travel<\/li>\n\n\n\n<li><strong>Hotel Hop:<\/strong> Multi-stay trips within one destination<\/li>\n\n\n\n<li><strong>Farm Charm:<\/strong> Nature-based, slow travel<\/li>\n\n\n\n<li><strong>Readaways:<\/strong> Literary-themed retreats<\/li>\n\n\n\n<li><strong>Fan Voyage:<\/strong> Sport-driven cultural experiences<\/li>\n\n\n\n<li><strong>Salvaged Stays:<\/strong> Upcycled, heritage-rich accommodations<\/li>\n<\/ul>\n\n\n\n<p><strong>Q: Where can I access the full Unpack \u201926 report and assets?<\/strong><br><strong>A:<\/strong>&nbsp;Visit <a href=\"https:\/\/www.expedia.ae\/newsroom\/\">https:\/\/www.expedia.ae\/newsroom\/<\/a> for the full&nbsp;Unpack \u201926&nbsp;report, downloadable assets, and brand-specific insights from Expedia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expedia\u2019s first-ever Smart Travel Health Check tackles tourism\u2019s biggest challenge: overcrowding. From sports you\u2019ve never heard of, to book club&#8230;<\/p>\n","protected":false},"author":44,"featured_media":61330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,101],"tags":[],"companies":[43],"locations":[174],"class_list":["post-61523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-travel-trends-2","companies-expedia","locations-dubai","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unpack \u201926: Expedia reveals how UAE travelers will explore the world in 2026<\/title>\n<meta name=\"description\" content=\"Today, Expedia Group released Unpack \u201926: The Trends in Travel\u2122.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expedia.com\/newsroom\/unpack-26-expedia-reveals-how-uae-travelers-will-explore-the-world-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unpack \u201926: Expedia reveals how UAE travelers will explore the world in 2026\" \/>\n<meta property=\"og:description\" content=\"Today, Expedia Group released Unpack \u201926: The Trends in Travel\u2122.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.expedia.com\/newsroom\/unpack-26-expedia-reveals-how-uae-travelers-will-explore-the-world-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Expedia Newsrooms\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T09:39:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T09:39:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/UnPack-26.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"9520\" \/>\n\t<meta property=\"og:image:height\" content=\"6336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"akazzim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"akazzim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/unpack-26-expedia-reveals-how-uae-travelers-will-explore-the-world-in-2026\/\",\"url\":\"https:\/\/www.expedia.com\/newsroom\/unpack-26-expedia-reveals-how-uae-travelers-will-explore-the-world-in-2026\/\",\"name\":\"Unpack \u201926: Expedia reveals how UAE travelers will explore the world in 2026\",\"isPartOf\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/unpack-26-expedia-reveals-how-uae-travelers-will-explore-the-world-in-2026\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/unpack-26-expedia-reveals-how-uae-travelers-will-explore-the-world-in-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/UnPack-26.jpg\",\"datePublished\":\"2025-10-15T09:39:56+00:00\",\"dateModified\":\"2025-10-15T09:39:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#\/schema\/person\/fee35c46b78e8c94b0229ff347dab165\"},\"description\":\"Today, Expedia Group released Unpack \u201926: The Trends in Travel\u2122.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/unpack-26-expedia-reveals-how-uae-travelers-will-explore-the-world-in-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.expedia.com\/newsroom\/unpack-26-expedia-reveals-how-uae-travelers-will-explore-the-world-in-2026\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/unpack-26-expedia-reveals-how-uae-travelers-will-explore-the-world-in-2026\/#primaryimage\",\"url\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/UnPack-26.jpg\",\"contentUrl\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/UnPack-26.jpg\",\"width\":9520,\"height\":6336,\"caption\":\"Lifestyle travel image - 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