{"id":61566,"date":"2025-10-15T11:13:01","date_gmt":"2025-10-15T11:13:01","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=61566"},"modified":"2025-10-15T11:13:02","modified_gmt":"2025-10-15T11:13:02","slug":"vrbo-farm-charm-canada","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-canada\/","title":{"rendered":"Vrbo sees surge in vacation rentals with \u201cFarm Charm\u201d as travellers seek quiet escapes"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>Global data from the Unpack \u201926 travel trends report shows travellers are embracing farm stays and slow travel experiences.<\/em><\/strong><\/p>\n\n\n\n<p>As travellers increasingly seek peace, simplicity, and connection to nature, Vrbo is seeing a significant rise in demand for \u201cFarm Charm\u201d \u2014 a growing trend in vacation rentals that offer rural experiences. According to the <a href=\"http:\/\/www.vrbo.com\/en-ca\/unpack26?brandcid=VRBO-CA.COMMS.PR.UNPACK26.VACATIONRENTAL\">Unpack \u201926<\/a> travel trends report, mentions of farm-related experiences in Vrbo guest reviews have skyrocketed by 300% year-over-year, with 84% of travellers expressing interest in staying on or near a farm in 2026.*<\/p>\n\n\n\n<p>\u201cOne guest review pointed out collecting eggs is a great way to teach city kids where breakfast comes from, and another guest said their Vrbo was like living in a nature documentary,\u201d says Melanie Fish, VP of Communications at Expedia Group. \u201cThe &#8216;Farm Charm&#8217; trend reflects travellers\u2019 desire for what they can\u2019t get elsewhere \u2014 whether it\u2019s picking their own apples or eating dinner in a candlelit garden.\u201d<\/p>\n\n\n\n<p>Farm Charm vacation rentals invite travellers to disconnect and immerse themselves in rural life. From sunrise hikes to hands-on gardening, these stays offer a refreshing alternative to fast-paced itineraries. Top activities among travellers include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hiking trails (73%)<\/li>\n\n\n\n<li>Animal interactions such as collecting eggs, feeding animals, or birdwatching (62%)<\/li>\n\n\n\n<li>Gardening or harvesting produce (42%)<\/li>\n<\/ul>\n\n\n\n<p><strong>Top Farm Charm Finds on Vrbo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/en-ca\/cottage-rental\/p9915350?dateless=true\">Lincoln, Ontario, Canada<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/en-ca\/cottage-rental\/p3330532vb?dateless=true\">Sharon, Connecticut, U.S.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/en-ca\/cottage-rental\/p4192752vb?dateless=true\">New Haven, Vermont, U.S.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/en-ca\/cottage-rental\/p3011546vb?dateless=true\">Cambridge, Maryland, U.S.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/en-ca\/cottage-rental\/p6790310?dateless=true\">Worcester, England, U.K.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/10015564ha?dateless=true\">La Roche-l&#8217;Abeille, Nouvelle-Aquitaine, France<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/en-ca\/cottage-rental\/p2663677?dateless=true\">L\u00fcbstorf, Mecklenburg-Vorpommern, Germany<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/en-ca\/cottage-rental\/p1422297vb?dateless=true\">Santa Rosa, California, U.S.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/en-ca\/cottage-rental\/p20122539?dateless=true\">Rosevale, Queensland, Australia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/en-ca\/cottage-rental\/p9720543\">Kaikoura, Canterbury, New Zealand<\/a><\/li>\n<\/ul>\n\n\n\n<p>Explore more rental properties with Farm Charm <a href=\"http:\/\/www.vrbo.com\/en-ca\/unpack26\/ca-farm-charm?brandcid=VRBO-CA.COMMS.PR.UNPACK26.VACATIONRENTAL\">here<\/a>.<\/p>\n\n\n\n<p><strong>Expert Travel Tip:<\/strong> Use Vrbo\u2019s filters to zero in on properties that match exact requirements and find discounted vacation rentals using the \u201cearly booking\u201d or \u201clast-minute booking\u201d filters.<\/p>\n\n\n\n<p><strong>Notes to Editors:<\/strong><\/p>\n\n\n\n<p><strong>*Vrbo \u2014 Farm Charm<\/strong><\/p>\n\n\n\n<p>Vrbo guest review increase based on global data from May 2023 to April 2024 vs. May 2024 to April 2025. Top Farm Charm finds on Vrbo based on global guest reviews with farm-related terms such as \u201cfarm\u201d or \u201chomestead.\u201d<\/p>\n\n\n\n<p><strong>*Third-Party Methodology<\/strong><\/p>\n\n\n\n<p>Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society\u2019s Code of Conduct. The study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44.<\/p>\n\n\n\n<p><strong>About Unpack \u201926<\/strong><\/p>\n\n\n\n<p><strong>Q: What is Unpack \u201926?<\/strong><\/p>\n\n\n\n<p><strong>A:<\/strong> Unpack \u201926 is the annual global travel insights report from Expedia Group, building on years of trend forecasting and traveller behaviour analysis. It draws on first-party data from Expedia, Hotels.com, and Vrbo, along with insights from 24,000 travellers across 18 countries, making it one of the most comprehensive travel trend reports in the industry.<\/p>\n\n\n\n<p><strong>Q: What makes Unpack \u201926 a credible source for travel trends?<\/strong><\/p>\n\n\n\n<p><strong>A:<\/strong> The report combines real-time platform data from millions of users with third-party research conducted by OnePoll, following the Market Research Society\u2019s Code of Conduct. Its findings are backed by behavioural insights, booking patterns, and cultural signals, making it a trusted resource for media, industry leaders, and travellers alike.<\/p>\n\n\n\n<p><strong>Q: Where can I access the full Unpack \u201926 report and assets?<\/strong><\/p>\n\n\n\n<p><strong>A:<\/strong> Visit <a href=\"https:\/\/www.expedia.ca\/newsroom\/\"><\/a><a href=\"https:\/\/www.expedia.ca\/newsroom\/\">www.expedia.ca\/newsroom\/<\/a> for the full\u202fUnpack \u201926\u202freport, downloadable assets, and brand-specific insights from Expedia, Hotels.com, and Vrbo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global data from the Unpack \u201926 travel trends report shows travellers are embracing farm stays and slow travel experiences. As&#8230;<\/p>\n","protected":false},"author":21,"featured_media":61495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[],"companies":[45],"locations":[104],"class_list":["post-61566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","companies-vrbo","locations-toronto","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vrbo sees surge in vacation rentals with \u201cFarm Charm\u201d<\/title>\n<meta name=\"description\" content=\"Vrbo is seeing a significant rise in demand for \u201cFarm Charm\u201d \u2014 a growing trend in vacation rentals that offer rural experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-canada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vrbo sees surge in vacation rentals with \u201cFarm Charm\u201d\" \/>\n<meta property=\"og:description\" content=\"Vrbo is seeing a significant rise in demand for \u201cFarm Charm\u201d \u2014 a growing trend in vacation rentals that offer rural experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-canada\/\" \/>\n<meta property=\"og:site_name\" content=\"Expedia Newsrooms\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T11:13:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T11:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/Vrbo_Farm-Charm_Pye-Corner-in-Broadway-Cotswold-England-UK_Credit_Courtesy-of-Expedia-Group.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1639\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nancy Lien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy Lien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-canada\/\",\"url\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-canada\/\",\"name\":\"Vrbo sees surge in vacation rentals with \u201cFarm Charm\u201d\",\"isPartOf\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-canada\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-canada\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/Vrbo_Farm-Charm_Pye-Corner-in-Broadway-Cotswold-England-UK_Credit_Courtesy-of-Expedia-Group.jpg\",\"datePublished\":\"2025-10-15T11:13:01+00:00\",\"dateModified\":\"2025-10-15T11:13:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/#\/schema\/person\/b1e8318d09160690e6cd7c58e5fb93fe\"},\"description\":\"Vrbo is seeing a significant rise in demand for \u201cFarm Charm\u201d \u2014 a growing trend in vacation rentals that offer rural experiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-canada\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-canada\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.expedia.com\/newsroom\/vrbo-farm-charm-canada\/#primaryimage\",\"url\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/Vrbo_Farm-Charm_Pye-Corner-in-Broadway-Cotswold-England-UK_Credit_Courtesy-of-Expedia-Group.jpg\",\"contentUrl\":\"https:\/\/www.expedia.com\/newsroom\/wp-content\/uploads\/2025\/10\/Vrbo_Farm-Charm_Pye-Corner-in-Broadway-Cotswold-England-UK_Credit_Courtesy-of-Expedia-Group.jpg\",\"width\":2500,\"height\":1639,\"caption\":\"Farm vacation home in England - 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