{"id":63393,"date":"2026-01-26T14:36:41","date_gmt":"2026-01-26T14:36:41","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=63393"},"modified":"2026-01-26T14:36:42","modified_gmt":"2026-01-26T14:36:42","slug":"ken-becomes-expedias-newest-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/ken-becomes-expedias-newest-brand-ambassador\/","title":{"rendered":"Ken Becomes Expedia\u2019s Newest Brand Ambassador,\u00a0Part of New Mattel and Expedia Partnership\u00a0\u00a0"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em><strong>Ken is embarking on 65 new adventures to celebrate 65 years<\/strong><\/em><\/p>\n\n\n\n<p>Mattel, Inc. (NASDAQ: MAT) announced today that Ken\u00ae is kicking off his 65<sup>th<\/sup> anniversary by saying \u201cHello New Beginnings,\u201d trading his beach towel for a boarding pass and inspiring fans everywhere to embrace a yearlong adventure as he sets out to try 65 new things.<\/p>\n\n\n\n<p>\u201cSince his debut in 1961, Ken has proven his ability to captivate hearts while always remaining true to his fun, playful personality,\u201d said Nathan Baynard, Vice President and Head of Barbie, Mattel. \u201cNow, we\u2019re proud to celebrate his 65<sup>th<\/sup> anniversary as a moment of reinvention as he steps into uncharted territory.\u201d<\/p>\n\n\n\n<p>As Ken sets off on his 65 new adventures, he\u2019ll bring fans along for the ride as Expedia\u2019s newest Brand Ambassador. Together, Ken and Expedia\u00ae will show just how fun and easy trying something new can be by planning and booking your trip through Expedia\u2019s all\u2011in\u2011one platform. From spontaneous getaways to first\u2011ever travel experiences, Ken will spotlight how Expedia helps travelers say \u201chello\u201d to their own new beginnings through social media posts and having a leading role in the brand\u2019s marketing campaigns.<\/p>\n\n\n\n<p>Having experienced a resurgence in recent years, Ken is solidifying his status as a champion of friendship and self-discovery and becoming a global cultural icon. Last year, the Barbie brand introduced the Barbie Signature Kenbassadors\u2122 Collection, featuring the LeBron James Kenbassadors Doll. This year and beyond, the brand is excited to introduce more Kenbassadors in continued celebration of figures like Ken who have an outsized impact on culture.<\/p>\n\n\n\n<p>For decades, Ken has been synonymous with the laid-back charm of Malibu life while touting an impressive range of passions as an airline captain, doctor, sailor, skater, cowboy, lifeguard, rock star, and many more. As a symbol of creativity and self-expression, he\u2019s now expanding his cultural influence as a tastemaker and highly sought-after talent, embracing a new era that expands beyond the toy aisle and is filled with collaborative opportunities and exciting adventures.<\/p>\n\n\n\n<p>As Ken sets out to try 65 new things in his 65th year, Mattel invites fans to be part of the Ken-ventures by direct messaging @Barbie on Instagram with ideas of where they want to see Ken show up next.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ken is embarking on 65 new adventures to celebrate 65 years Mattel, Inc. (NASDAQ: MAT) announced today that Ken\u00ae is&#8230;<\/p>\n","protected":false},"author":44,"featured_media":63394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,60],"tags":[],"companies":[43],"locations":[51],"class_list":["post-63393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-featured","companies-expedia","locations-seattle","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ken Becomes Expedia\u2019s Newest Brand Ambassador,\u00a0Part of New Mattel and Expedia Partnership\u00a0\u00a0<\/title>\n<meta name=\"description\" content=\"As Ken sets off on his 65 new adventures, he\u2019ll bring fans along for the ride as Expedia\u2019s newest Brand Ambassador.\" \/>\n<meta name=\"robots\" content=\"index, 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