{"id":63830,"date":"2026-03-17T13:01:33","date_gmt":"2026-03-17T13:01:33","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=63830"},"modified":"2026-03-17T13:03:40","modified_gmt":"2026-03-17T13:03:40","slug":"new-ads-show-that-in-a-world-of-misleading-names-hotels-com-is-refreshingly-literal-2","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/new-ads-show-that-in-a-world-of-misleading-names-hotels-com-is-refreshingly-literal-2\/","title":{"rendered":"New Ads Show That\u00a0in\u00a0a World of Misleading Names, Hotels.com Is Refreshingly Literal\u00a0"},"content":{"rendered":"\n

 Hotels.com Unveils New Brand Platform and Visual Identity, Including a Refreshed Logo<\/em><\/strong> <\/p>\n\n\n\n

Hotels.com is embracing the power of truth in advertising with the launch of its new brand platform, \u201cIt\u2019s All in the Name,\u201d proving that while plenty of things in life aren’t what they sound like, its name isn\u2019t one of them. The brand is also rolling out a refreshed visual identity including new colors, fonts, and modernized \u201cH\u201d logo. Together, these updates bring to life Hotels.com\u2019s purpose to be simply the best way to hotel.  <\/p>\n\n\n\n

It\u2019s All in the Name<\/strong> <\/p>\n\n\n\n

Hotels.com\u2019s new creative platform highlights a simple truth: in life and in travel, plenty of things aren\u2019t what they sound like. In the new :30 spots, \u201cChicken Fingers<\/a>\u201d and \u201cHeadphones<\/a>,\u201d the brand introduces its new tagline, \u201cIt\u2019s All in the Name,\u201d by playfully pointing out that chicken fingers aren\u2019t actually fingers and no one\u2019s walking around with a phone for a head. But Hotels.com is exactly what it sounds like \u2014 offering clear value, transparency and rewards that are easy to use and understand. <\/p>\n\n\n\n

The spots were developed by Mischief and directed by Andreas Nilsson. Produced by Biscuit and CGI, VFX provided by Untold Studios. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

“Chicken Fingers” and “Headphones\u201d will air in the U.S. on TV from March 17, 2026.  <\/p>\n\n\n\n

Putting the H Back in Hotels.com <\/strong> <\/p>\n\n\n\n

Hotels.com is debuting a refreshed visual identity, anchored by a new logo. The redesigned mark, characterized by the iconic three-layer letter H, may look familiar to fans of the brand. The three layers represent the customers’ journey through discovery, booking, and rewards. Set within the brand\u2019s signature \u201cBellhop Red,\u201d the new logo is designed to stand out across digital and real\u2011world touch points. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cHotels.com is built on a simple promise: make travel easier, every time. Our refreshed identity, complete with the return of the iconic H logo, puts that promise front and center. With \u2018It\u2019s All in the Name,\u2019 we\u2019re reminding travelers exactly what we deliver: rewards, simplicity, and flexibility they can trust,\u201d said Natalie Wills, SVP of Marketing & Creative at Expedia Group. <\/p>\n\n\n\n

The new logo will roll out across the app, website, and marketing channels beginning today. Along with the new logo, there is an expanded color palette, updated pictograms, typography, and the ever-charming Bellboy, which position the new visual identity to be simple yet playful.   <\/p>\n\n\n\n

Watch the new ads on YouTube<\/a> and follow Hotels.com on Instagram<\/a> and TikTok<\/a>. <\/p>\n\n\n\n

Credits: <\/p>\n\n\n\n

Agency: Mischief @ No Fixed Address<\/strong> <\/p>\n\n\n\n

Greg Hahn, CCO, Co-Founder & Partner <\/p>\n\n\n\n

Bianca Guimaraes, Executive Creative Director & Partner <\/p>\n\n\n\n

Kevin Mulroy, Executive Creative Director & Partner <\/p>\n\n\n\n

Carl Peterson, Creative Director, Copy <\/p>\n\n\n\n

Eleanor Rask, Assoc. Creative Director, Art <\/p>\n\n\n\n

Robyn Makinson, Design Director  <\/p>\n\n\n\n

Will Dempster, EVP, Head of Production & Partner <\/p>\n\n\n\n

Samuel Moross Senior Producer  <\/p>\n\n\n\n

Elly Lupi, Associate Business Manager  <\/p>\n\n\n\n

Kerry McKibbin, President & Partner <\/p>\n\n\n\n

Alison Whisenant, Managing Director <\/p>\n\n\n\n

Samuel Crawford, Group Account Director <\/p>\n\n\n\n

Katelyne Maroney, Account Supervisor <\/p>\n\n\n\n

Sofia Tasolides, Account Executive <\/p>\n\n\n\n

Olivia Ranalli, Project Manager  <\/p>\n\n\n\n

Jeff McCrory, Head of Strategy & Partner <\/p>\n\n\n\n

Luke Alexander-Grose , Strategy Director <\/p>\n\n\n\n

Oliver McAteer, Head of Development & Partner <\/p>\n\n\n\n

Production Company: Untold Studios<\/strong><\/p>\n\n\n\n

Ben Cronin – Creative Director<\/p>\n\n\n\n

Nathan Hoad – Executive Producer <\/p>\n\n\n\n

Chris Preston-Barnes – VFX Producer<\/p>\n\n\n\n

Alisa Hussain – Production Assistant<\/p>\n\n\n\n

Chris Winters – Online<\/p>\n\n\n\n

Alex Grey & Miguel Lavin – Shoot supervision<\/p>\n\n\n\n

Seb Caldwell (CG), Alex Grey (2D) – VFX Supervisor<\/p>\n\n\n\n

VFX Leads: <\/strong>Jinhui Wang, Sukanta Chakraborty, Thomas Huizer<\/p>\n\n\n\n

VFX Artists: <\/strong>Shariq Altaf, Judit Navarro Lopez, Felix Benning, Francesca McCall, Borja Fuste, Aswin Bal, Oliver Aguszt, Evan Roberts, Greta Kossowska, Irina Alzuru, Manon Cauzid, Sean Curry, Luke Massingberd, Corentin Maudhuit, Manjunath R, Daniel Weiss, Somesh Tiwari, Joao Pires, Noel Arockiam, Avinash Savant, Richard Gao, Daniel Gerhardt, George Meppadath Kurian, Kishore Chand, Swaraj Kanthikar, Lukas Gecas, Rachel Ward, William Lorenenzetti, Angela Bernardo, Matthew George, Charlie Wilson, Therese Vilderfall, Jack Holst, Briag Mallat, Marta Esteban-Infantes, Kanishk Chouhan<\/p>\n\n\n\n

Chris Winters – Online<\/p>\n\n\n\n

Color: <\/strong><\/p>\n\n\n\n

Colorist: Julien Alary<\/p>\n\n\n\n

Producer: Eli Sandal<\/p>\n\n\n\n

Music Company: Human<\/strong><\/p>\n\n\n\n

Music by Human<\/p>\n\n\n\n

Managing Director\/Global EP: James Dean Wells<\/p>\n\n\n\n

Creative Lead: Mike Jurasits<\/p>\n\n\n\n

Composers: Ed Dunne, Sidney Kennedy, Jonathan Russell, Jonathan Hubbell, Morgan Visconti and Thomas Keery<\/p>\n\n\n\n

Audio House: Barking Owl <\/strong><\/p>\n\n\n\n

Sound Design & Mix – Barking Owl (@barkingowl_)<\/p>\n\n\n\n

Sound Designer & Mixer – Mikayla Petersen (@mikaylapetersen) & Brad Beasley (@b_rad_beasley)<\/p>\n\n\n\n

Mix Assistant – Henry Gilchrist (@henrygilchrist)<\/p>\n\n\n\n

Executive Producer – Ashley Benton (@ben.aay)<\/p>\n\n\n\n

Associate Producer – Andrea Bovard (@andreabovard)<\/p>\n\n\n\n

Managing Director – Carol Dunn (@still_carol)<\/p>\n\n\n\n

Production Company: Biscuit<\/strong> <\/p>\n\n\n\n

Andreas Nilsson- Director <\/p>\n\n\n\n

Shawn Lacy- Founding Partner <\/p>\n\n\n\n

Holly Vega- Executive  Producer <\/p>\n\n\n\n

Mala Vasan- Producer <\/p>\n\n\n\n

Sean Moody – Head of Production <\/p>\n\n\n\n

Brian Stevens – 1st AD <\/p>\n\n\n\n

Production Company: The Lift <\/strong> <\/p>\n\n\n\n

Jos\u00e9 Barrera- Exec Producer <\/p>\n\n\n\n

Israel Simba Gonzales- Producer <\/p>\n\n\n\n

Leslie Herrera – Coordinator <\/p>\n\n\n\n

Production Company: Arcade Edit<\/strong> 
Dave Anderson- Editor <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

 Hotels.com Unveils New Brand Platform and Visual Identity, Including a Refreshed Logo  Hotels.com is embracing the power of truth in…<\/p>\n","protected":false},"author":36,"featured_media":63853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,60],"tags":[172],"companies":[44],"locations":[53],"class_list":["post-63830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-featured","tag-hotels-com","companies-hotels","locations-dallas","entry"],"acf":[],"yoast_head":"\nNew Ads Show That\u00a0in\u00a0a World of Misleading Names, Hotels.com Is Refreshingly Literal\u00a0 - Expedia Newsrooms<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expedia.com\/newsroom\/new-ads-show-that-in-a-world-of-misleading-names-hotels-com-is-refreshingly-literal-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Ads Show That\u00a0in\u00a0a World of Misleading Names, Hotels.com Is Refreshingly Literal\u00a0 - 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