{"id":64055,"date":"2026-04-01T09:36:48","date_gmt":"2026-04-01T09:36:48","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=64055"},"modified":"2026-04-01T09:36:52","modified_gmt":"2026-04-01T09:36:52","slug":"expedia-drops-new-creative-proving-its-the-one-place-to-go-places","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/expedia-drops-new-creative-proving-its-the-one-place-to-go-places\/","title":{"rendered":"Expedia drops new creative proving it\u2019s the one place to go places"},"content":{"rendered":"\n

Expedia\u00ae<\/sup> is bringing its global brand platform, \u201cThe One Place You Go to Go Places,\u201d<\/em> to the UK with new creative spots that reinforce its promise to be the all-in-one travel shop for travellers. The campaign will debut with 3D-powered AI creative spots that bring to life the \u201cBundle It All\u201d concept that shows how travellers can save when they book their flight and hotel together.<\/p>\n\n\n\n

Launched first in the U.S., Canada, and Mexico earlier this year, \u201cThe One Place You Go to Go Places\u2122\u201d reinforces Expedia as the one-stop shop for seamlessly planning, booking, and managing every part of a trip. The campaign made its debut during Super Bowl LX with \u201cGoing Places with Ken,\u201d a high\u2011profile creative spot featuring Mattel\u2019s iconic Ken as Expedia\u2019s newest brand ambassador, coinciding with the character\u2019s 65th anniversary.<\/p>\n\n\n\n

\u201cWith \u2018One Place You Go to Go Places,\u2019 we\u2019re reminding travellers that planning a trip doesn\u2019t have to be complicated,\u201d said Natalie Wills, SVP of Brand Marketing and Creative at Expedia Group. \u201cFrom the moment inspiration strikes to the time they return home, Expedia helps travellers bring everything together in one place. As we introduce this next chapter in the UK, the new \u2018Bundle It All\u2019 creative shows how easy it can be to build a trip that works for you, saving time, adding flexibility, and making the journey feel as enjoyable as the destination.\u201d<\/p>\n\n\n\n

“Bundle It All” Arrives in the UK<\/strong><\/p>\n\n\n\n

The campaign will roll out in the UK through :20, :15, and :06 creative spots introducing the \u201cBundle It All\u201d theme and demonstrating how travellers can save by booking their flight and hotel together \u2014 or by locking in flights now and adding stays and more later. Developed and produced by Buck Design, the 3D-powered AI creative spots bring to life the idea of bundling travel elements to unlock more savings.<\/p>\n\n\n\n

As the campaign enters the UK market, Expedia is leading with a digital\u2011first marketing strategy designed to reach travellers where they are most active, with the primary channel being YouTube, a platform that proved highly effective for Expedia\u2019s \u201cGoing Places with Ken\u201d spot, which drove more than 300 million views.<\/p>\n\n\n\n

The UK launch of \u201cThe One Place You Go to Go Places\u201d is part of a broader rollout that will feature additional creative spots in the months ahead, including work designed to support Expedia’s ongoing partnership with Liverpool FC.<\/p>\n","protected":false},"excerpt":{"rendered":"

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