{"id":65597,"date":"2026-06-29T12:21:49","date_gmt":"2026-06-29T12:21:49","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=65597"},"modified":"2026-06-29T12:21:50","modified_gmt":"2026-06-29T12:21:50","slug":"expedia-and-ishowspeed-launch-shoppable-travel-experience-where-every-moment-is-instantly-bookable","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/expedia-and-ishowspeed-launch-shoppable-travel-experience-where-every-moment-is-instantly-bookable\/","title":{"rendered":"Expedia and\u00a0IShowSpeed\u00a0Launch Shoppable Travel Experience\u00a0Where Every Moment Is Instantly Bookable\u00a0"},"content":{"rendered":"\n<p>Expedia\u00ae today unveiled the next evolution of its partnership with&nbsp;IShowSpeed:&nbsp;\u201cGoing Places with&nbsp;IShowSpeed,&#8221;&nbsp;a new shoppable travel experience where every moment of Speed\u2019s journey is instantly bookable. Blending entertainment with commerce, the campaign turns a high-energy cross-country adventure into a seamless browse-and-book experience, bringing fans closer to the action and showing how easily inspiration can become a trip.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The campaign&nbsp;follows the partnership\u2019s debut, which kicked off at the end of April with a&nbsp;headline\u2011making&nbsp;15\u2011hour livestream powered by Expedia that took&nbsp;IShowSpeed&nbsp;across five countries&nbsp;in the Caribbean&nbsp;in a single day and reached more than 400 million people across social platforms.&nbsp;In the days following the livestream, Expedia saw a sharp surge in search demand for the featured island destinations\u2014up +70% for Sint Maarten, +50% for Guadeloupe, and +35% for Dominica\u2014highlighting Speed\u2019s powerful influence in inspiring a new generation of travelers to explore.&nbsp;<\/p>\n\n\n\n<p>\u201cTraveling with Expedia has been crazy because my streams are live and you never know what\u2019s going to happen,\u201d said&nbsp;IShowSpeed. \u201cYou&nbsp;can\u2019t&nbsp;overplan&nbsp;it. You&nbsp;have to&nbsp;be open to the world, meet new people, try new things, trust the moment.&nbsp;That\u2019s&nbsp;what this whole partnership is about, and now my fans can see everything&nbsp;I\u2019m&nbsp;doing and book their own adventures for themselves right away.\u201d&nbsp;<\/p>\n\n\n\n<p>Building on that momentum, this next phase shifts to&nbsp;high\u2011impact&nbsp;storytelling for mass reach, translating Speed\u2019s spontaneity into a cinematic format designed for social and premium video. The campaign continues to tap into&nbsp;IShowSpeed\u2019s&nbsp;global fanbase of more than 150 million followers, bringing them closer to the action while showing how easily inspiration can turn into booked travel through Expedia.&nbsp;<\/p>\n\n\n\n<p>\u201cOur partnership with&nbsp;IShowSpeed&nbsp;keeps building,\u201d said&nbsp;Natalie Wills,&nbsp;SVP of Brand Marketing and Creative at Expedia Group. \u201cIn the first phase, we showed how Expedia powers the way Speed travels at full velocity through a real-time, global livestream. Now,&nbsp;we\u2019re&nbsp;showing how everyday travelers can tap into that same energy and easily book trips to travel like Speed and experience the world their own way.\u201d&nbsp;<\/p>\n\n\n\n<p>The new film&nbsp;campaign sees&nbsp;IShowSpeed&nbsp;racing across the United States at full throttle, joined by an unexpected travel companion: a bright yellow,&nbsp;Expedia\u2011branded&nbsp;mannequin who never misses a moment.&nbsp;Together, the duo leap from experience to experience,&nbsp;including&nbsp;speeding through the water on a jet boat,&nbsp;stopping for an arepa at a local food truck,&nbsp;enjoying a&nbsp;private&nbsp;massage at a hotel,&nbsp;and even doing donuts in a rented Corvette.&nbsp;<\/p>\n\n\n\n<p>Every activity featured in the film becomes instantly shoppable as viewers watch on&nbsp;<a href=\"https:\/\/exspeedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exspeedia.com<\/a>, turning the film into a seamless&nbsp;browse\u2011and\u2011book&nbsp;experience. The platform also serves as a dedicated hub where fans can dive deeper into Speed\u2019s journey and explore Expedia\u2019s broader catalog of stays, flights, and activities to plan trips of their own.&nbsp;Throughout the&nbsp;long\u2011form&nbsp;film, travelers see&nbsp;IShowSpeed&nbsp;build his trip in real time\u2014a flexible approach that reflects how people actually plan, whether booking all at once or adding components over time, with the option to save by bundling on Expedia.&nbsp;<\/p>\n\n\n\n<p>The campaign was created in partnership with Mother Los Angeles, and the film was directed by Alaska of Iconoclast.&nbsp;As of today,&nbsp;:30 and :15 assets will run across social and OLV.&nbsp;<\/p>\n\n\n\n<p>At the heart of the campaign is&nbsp;<a href=\"https:\/\/exspeedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exspeedia.com<\/a>, a custom website built for&nbsp;IShowSpeed\u2019s&nbsp;community where fans can explore, shop, and book Speed\u2019s latest adventures in real time.&nbsp;Fans can follow&nbsp;IShowSpeed\u2019s&nbsp;travel adventures through a newly launched&nbsp;&nbsp;<a href=\"https:\/\/www.tiktok.com\/@exspeedia_\" target=\"_blank\" rel=\"noreferrer noopener\">@Exspeedia_<\/a>&nbsp;handle on TikTok, and @Expedia on&nbsp;<a href=\"https:\/\/www.instagram.com\/expedia\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.tiktok.com\/@expedia?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok.<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expedia\u00ae today unveiled the next evolution of its partnership with&nbsp;IShowSpeed:&nbsp;\u201cGoing Places with&nbsp;IShowSpeed,&#8221;&nbsp;a new shoppable travel experience where every moment of&#8230;<\/p>\n","protected":false},"author":44,"featured_media":65598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,60],"tags":[],"companies":[43],"locations":[],"class_list":["post-65597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-featured","companies-expedia","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expedia and\u00a0IShowSpeed\u00a0Launch Shoppable Travel Experience\u00a0Where Every Moment Is Instantly Bookable\u00a0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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