{"id":65974,"date":"2026-07-29T14:16:56","date_gmt":"2026-07-29T14:16:56","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=65974"},"modified":"2026-07-29T14:16:57","modified_gmt":"2026-07-29T14:16:57","slug":"quality-pays-new-vrbo-research-finds-travelers-will-spend-more-on-vacation-rentals-they-trust","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/quality-pays-new-vrbo-research-finds-travelers-will-spend-more-on-vacation-rentals-they-trust\/","title":{"rendered":"Quality Pays: New Vrbo Research Finds Travelers Will Spend More\u00a0on\u00a0Vacation Rentals They Trust\u00a0"},"content":{"rendered":"\n<p><strong><em>Vrbo\u2019s new&nbsp;\u2018Built to Stay\u2019&nbsp;Report reveals the quality standards and trust signals that matter most to travelers<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>86% of travelers would pay more for a vacation rental with a higher-quality listing, rising to 92% among Gen Z<\/em>\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>81% would pay more for a property with strong trust signals:\u00a0verified, recent, and detailed reviews top the list<\/em>\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Today, Vrbo&nbsp;released&nbsp;the&nbsp;<em>Built to Stay&nbsp;Report:&nbsp;The&nbsp;Keys to&nbsp;Winning Travel Trust in&nbsp;Vacation Rentals<\/em>. The global study&nbsp;examines&nbsp;what&nbsp;gives&nbsp;vacation rental travelers&nbsp;the confidence to book, offering a practical host playbook on&nbsp;the quality standards and trust signals that&nbsp;ultimately seal&nbsp;the stay.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Powered by&nbsp;The&nbsp;Harris Poll,&nbsp;the study&nbsp;surveyed&nbsp;more than 1,700&nbsp;travelers across the&nbsp;U.S.,&nbsp;Canada, Mexico,&nbsp;UK, France, Germany,&nbsp;and&nbsp;Australia&nbsp;who have stayed in a vacation rental within the last year.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As&nbsp;traveler&nbsp;expectations continue to rise,&nbsp;research shows quality is not synonymous with luxury.&nbsp;Instead, findings suggest&nbsp;travelers place greater value on the consistent delivery of the fundamentals.&nbsp;In an increasingly competitive market, mastering the basics can be more important to travelers than offering&nbsp;additional&nbsp;amenities or&nbsp;elaborate&nbsp;in-home experiences.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re&nbsp;intentional about shaping&nbsp;how our platform delivers on&nbsp;quality and trust,&nbsp;but&nbsp;it\u2019s&nbsp;ultimately travelers&nbsp;who define what matters most,\u201d says Tim Rosolio, Vice President of Vacation Rental Partnerships at Expedia Group.&nbsp;\u201cWith more supply on the market than ever before, differentiation is critical.&nbsp;This research gives&nbsp;partners specific actions on how to deliver quality, drive confidence,&nbsp;and build a better stay.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>Quality commands a premium&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>Eighty-six percent&nbsp;noted they would pay more for a vacation rental with a higher-quality listing, with that figure climbing to 92% among Gen Z.&nbsp;<\/p>\n\n\n\n<p>Respondents made it&nbsp;overwhelmingly clear that quality is not&nbsp;synonymous&nbsp;with luxury.&nbsp;The strongest quality signals for the property itself are exceptional cleanliness (78%),&nbsp;reliable core amenities&nbsp;including appliances,&nbsp;WiFi, and air-conditioning&nbsp;(78%), and comfortable beds and quality linens (77%), while a host who responds quickly when something goes wrong (79%) and clear, detailed check-in instructions (75%) top the operational list.&nbsp;<\/p>\n\n\n\n<p>Responsiveness&nbsp;specifically&nbsp;carries&nbsp;high expectations, with&nbsp;56% of those surveyed&nbsp;expecting&nbsp;hosts to respond in an hour or less if something goes wrong during their stay.&nbsp;The report also explicitly examined cleanliness with&nbsp;clear&nbsp;markers&nbsp;led&nbsp;by fresh sheets and towels&nbsp;(74%), no unpleasant odors (67%), and spotless bathroom surfaces (66%).&nbsp;<\/p>\n\n\n\n<p><strong>Trust&nbsp;is the new currency&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>Quality&nbsp;may catch&nbsp;a traveler\u2019s eye, but proof and third-party validation&nbsp;give&nbsp;them confidence to&nbsp;book.&nbsp;Eighty-one percent of respondents&nbsp;noted they would&nbsp;pay more&nbsp;for a vacation rental with stronger trust signals, rising to 88% among Gen Z.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Reviews sat in the center of the trust equation.&nbsp;Two&nbsp;in three travelers say verified reviews&nbsp;(68%)&nbsp;and overall review score&nbsp;(66%)&nbsp;are very or extremely important.&nbsp;And star ratings&nbsp;aren\u2019t&nbsp;the only signal that&nbsp;ranks&nbsp;supreme with&nbsp;recency of reviews&nbsp;(64%)&nbsp;and&nbsp;detailed written reviews (62%) being very or extremely important.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Pricing&nbsp;can make or break&nbsp;the booking<\/strong>&nbsp;<\/p>\n\n\n\n<p>When travelers narrow their shortlist, the decision gets practical. Price becomes a major factor.&nbsp;The biggest deal breakers are a total price not shown clearly upfront (66%), high or unclear cleaning fees (59%),&nbsp;additional&nbsp;fees for using amenities (49%),&nbsp;and&nbsp;a lack of clear photos of important rooms (48%).&nbsp;&nbsp;<\/p>\n\n\n\n<p>Promotions can&nbsp;also&nbsp;tip the decision the other way. 91% of&nbsp;those surveyed noted they&nbsp;are&nbsp;influenced by promotions&nbsp;or available discounts&nbsp;when booking a vacation rental. These&nbsp;help travelers choose between&nbsp;similar properties&nbsp;(45%), can prompt guests to upgrade to a more expensive property (39%) or extend their stay (38%).&nbsp;<\/p>\n\n\n\n<p>The full&nbsp;<em>Built to Stay<\/em>&nbsp;<em>Report<\/em>, including guidance on how partners can put the findings into practice on Vrbo,&nbsp;<a href=\"https:\/\/partner.expediagroup.com\/en-us\/resources\/research-insights\/built-to-stay-report-keys-to-winning-traveler-trust-in-vacation-rentals\" target=\"_blank\" rel=\"noreferrer noopener\">is available&nbsp;here<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Methodology<\/strong>&nbsp;<\/p>\n\n\n\n<p>The research was conducted online by The Harris Poll on behalf of Expedia Group among 1,758 adults in the&nbsp;U.S., Canada, Mexico, UK, France, Germany, and Australia&nbsp;who stayed in a vacation rental in the past 12 months. The survey was fielded April 22-24, 2026.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vrbo\u2019s new&nbsp;\u2018Built to Stay\u2019&nbsp;Report reveals the quality standards and trust signals that matter most to travelers&nbsp; Today, Vrbo&nbsp;released&nbsp;the&nbsp;Built to Stay&nbsp;Report:&nbsp;The&nbsp;Keys&#8230;<\/p>\n","protected":false},"author":36,"featured_media":65975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,60],"tags":[],"companies":[45],"locations":[51],"class_list":["post-65974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-featured","companies-vrbo","locations-seattle","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quality Pays: New Vrbo Research Finds Travelers Will Spend More\u00a0on\u00a0Vacation Rentals They Trust\u00a0 - 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