{"id":65993,"date":"2026-07-29T15:00:28","date_gmt":"2026-07-29T15:00:28","guid":{"rendered":"https:\/\/www.expedia.com\/newsroom\/?p=65993"},"modified":"2026-07-29T15:48:37","modified_gmt":"2026-07-29T15:48:37","slug":"the-golden-boarding-pass-summers-soccer-fever-powers-new-starting-11-of-travel-demand","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/newsroom\/the-golden-boarding-pass-summers-soccer-fever-powers-new-starting-11-of-travel-demand\/","title":{"rendered":"The &#8220;Golden Boarding Pass&#8221;: Summer&#8217;s Soccer Fever Powers New Starting 11 of Travel Demand"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>New Expedia travel data reveals the 11 destinations&nbsp;that won&nbsp;the tournament for&nbsp;travel,&nbsp;with&nbsp;Cape&nbsp;Verde,&nbsp;Turkey&nbsp;and England&nbsp;topping the table<\/em>&nbsp;<\/strong><\/p>\n\n\n\n<p>The final whistle may have blown, but for&nbsp;travelers, this summer\u2019s soccer tournament&nbsp;is still driving demand.&nbsp;Forget the golden boot, new Expedia data shows football fever translated into real-world wanderlust, with a \u201cGolden&nbsp;Boarding Pass\u201d of 11 countries seeing standout spikes in travel&nbsp;searches&nbsp;as fans followed the drama on and off the pitch.&nbsp;<\/p>\n\n\n\n<p>Topping the rankings is&nbsp;Cape Verde, where demand surged&nbsp;+935%<sup>1<\/sup>&nbsp;as the island nation captured hearts with its underdog run and&nbsp;its&nbsp;heroic goalkeeper. Across the tournament, emotional storylines, fan&nbsp;culture&nbsp;and unforgettable moments helped turn football attention into&nbsp;vacation&nbsp;inspiration.&nbsp;<\/p>\n\n\n\n<p><strong>Expedia\u2019s&nbsp;\u201cGolden Plane\u201d: the&nbsp;summer of soccer&nbsp;travel starting&nbsp;11&nbsp;<\/strong>\u2013 where Americans might be heading&nbsp;on their next&nbsp;soccer-inspired&nbsp;trip.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Goalkeeper \u2014&nbsp;Cape Verde&nbsp;(+935%<\/strong><sup>1<\/sup><strong>):<\/strong>&nbsp;Safe hands, giant-killing energy. Cape Verde\u2019s breakout tournament&nbsp;run&nbsp;and&nbsp;goalkeeping&nbsp;heroics put the islands on the global map, inspiring&nbsp;travelers&nbsp;to discover a sunny Atlantic escape that suddenly felt impossible to ignore.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Right back \u2014 Japan (+90%<\/strong><sup>1<\/sup><strong>):<\/strong>&nbsp;Dependable,&nbsp;disciplined&nbsp;and admired by everyone. Japanese fans once again went viral for cleaning stadiums, reinforcing the country\u2019s reputation for respect,&nbsp;order&nbsp;and hospitality \u2014 all powerful drivers for&nbsp;travelers&nbsp;planning their next trip.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Centre back \u2014 England (+130%<\/strong><sup>1<\/sup><strong>):<\/strong>&nbsp;Grit,&nbsp;resilience&nbsp;and big-match pedigree. England stayed front-of-mind thanks to a dramatic, backs-against-the-wall campaign, helping convert football buzz into renewed interest in London, legendary stadiums and classic matchday culture.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Left back \u2014 Scotland (+130%<\/strong><sup>1<\/sup><strong>):<\/strong>&nbsp;Tireless running and unforgettable support. Scotland\u2019s Tartan Army turned host cities into parties, making the country feel every bit as warm,&nbsp;witty&nbsp;and welcoming as its fans.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Central midfield \u2014&nbsp;Turkey&nbsp;(+225%<\/strong><sup>1<\/sup><strong>):<\/strong>&nbsp;Late drama, instant momentum.&nbsp;Turkey\u2019s&nbsp;last-gasp win over the USA gave the team a memorable&nbsp;tournament&nbsp;sign-off, helping turn&nbsp;gameday&nbsp;emotion into renewed travel appeal for a destination known for big-city energy, coastline&nbsp;escapes&nbsp;and standout cuisine.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attacking midfield \u2014 Algeria&nbsp;(+295%<\/strong><sup>1<\/sup><strong>):<\/strong>&nbsp;The late runner with lift. Algeria\u2019s knockout-stage momentum and the wave of celebrations it sparked at home gave the&nbsp;country a feel-good global spotlight, helping turn football pride into fresh travel curiosity around its atmosphere,&nbsp;heritage&nbsp;and culture.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attacking midfield \u2014 Norway (+70%<\/strong><sup>1<\/sup><strong>):<\/strong>&nbsp;Composed, creative and impossible not to like. Norway\u2019s feel-good run, backed by the now-viral Viking Row&nbsp;and star striker, turned the country into a bucket-list pick for&nbsp;travelers&nbsp;drawn to fjords, cool-city breaks and uplifting national pride.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Right wing \u2014 Brazil (+100%<\/strong><sup>1<\/sup><strong>):<\/strong>&nbsp;Flair,&nbsp;rhythm&nbsp;and pure entertainment. Brazil\u2019s trademark drama and style once again made it one of the tournament\u2019s most magnetic teams, translating naturally into travel appeal built on beaches, music,&nbsp;nightlife&nbsp;and football culture.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Striker \u2014 Argentina (+120%<\/strong><sup>1<\/sup><strong>):<\/strong>&nbsp;The headline-maker. Argentina\u2019s emotional journey and the enduring pull of&nbsp;their famous Captain&nbsp;kept the country at the&nbsp;center&nbsp;of the global conversation, inspiring fans to experience the passion of Buenos Aires and beyond for themselves.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Left wing \u2014&nbsp;Spain&nbsp;(+50%<\/strong><sup>1<\/sup><strong>):<\/strong>&nbsp;The champions\u2019 swagger. Spain\u2019s title-winning campaign gave the country the ultimate halo effect, turning on-pitch brilliance into fresh travel appeal for a destination already loved for its cities, coastlines,&nbsp;food&nbsp;and football culture.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u201cThe ranking shows that\u00a0soccer-inspired\u00a0travel demand is no longer only about the trophy contenders. In 2026, some of the biggest winners were the countries that gave fans a story to fall in love with \u2014 whether through heroic goalkeeping, emotional celebrations, fan\u00a0traditions\u00a0or sheer underdog spirit.\u00a0Global tournaments continue to blur the line between sport, culture and travel, the lesson is clear: when a country captures attention on the pitch,\u00a0travelers\u00a0are increasingly ready to book a trip off it,\u201d said Melanie Fish, Expedia\u00a0spokesperson.\u00a0<\/p>\n\n\n\n<p>Follow the fandom\u00a0and book your next trip on\u00a0<a href=\"https:\/\/www.expedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Expedia<\/a>,\u00a0bundle<sup>2<\/sup>\u00a0flights\u00a0and hotels to save hundreds.\u00a0\u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Notes to Editor<\/strong><strong>\u202f<\/strong>\u202f\u202f&nbsp;<\/p>\n\n\n\n<p><sup>1<\/sup>\u202fBased on&nbsp;lodging&nbsp;searches made on Expedia&nbsp;US&nbsp;from 11&nbsp;June 2026 \u2013 23 July 2026, for stays anytime, compared to the same search dates in 2025&nbsp;<\/p>\n\n\n\n<p><sup>2<\/sup><sup>\u202f<\/sup>Savings vary and are not available on all packages. Savings are compared to the price of the same components booked\u202fseparately.\u202f\u202f\u202f\u202f&nbsp;<\/p>\n\n\n\n<p><strong>Frequently Asked Questions<\/strong><\/p>\n\n\n\n<p><strong>Q:<\/strong> <strong>How does a major soccer tournament affect where people travel?<\/strong><\/p>\n\n\n\n<p>A: Expedia data shows that major global soccer tournaments can spark large spikes in travel searches for countries whose teams deliver emotional storylines, underdog runs or unforgettable fan moments, as people look to turn what they saw on TV into real\u2011world trips.<\/p>\n\n\n\n<p><strong>Q: Which countries saw the biggest travel search increases during the 2026 summer tournament?<\/strong><\/p>\n\n\n\n<p>A: According to lodging search data on Expedia US, Cape Verde, Turkey, England, Scotland, Algeria, Norway, Japan, Brazil, Argentina and Spain were among the 11 countries with the strongest year\u2011on\u2011year increases in travel interest during the June\u2013July 2026 tournament window.<\/p>\n\n\n\n<p><strong>Q<\/strong>: <strong>How can travelers save when booking a soccer\u2011inspired trip on Expedia?<\/strong><\/p>\n\n\n\n<p>A: Travelers can book their soccer\u2011inspired getaway on Expedia and use Bundle &amp; Save deals to save when they book flights and hotels together in a package, with additional value available through the One Key loyalty program for eligible bookings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Expedia travel data reveals the 11 destinations&nbsp;that won&nbsp;the tournament for&nbsp;travel,&nbsp;with&nbsp;Cape&nbsp;Verde,&nbsp;Turkey&nbsp;and England&nbsp;topping the table&nbsp; The final whistle may have blown,&#8230;<\/p>\n","protected":false},"author":64,"featured_media":65989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,60],"tags":[],"companies":[43],"locations":[51],"class_list":["post-65993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-featured","companies-expedia","locations-seattle","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The &quot;Golden Boarding Pass&quot;: Summer&#039;s Soccer Fever Powers New Starting 11 of Travel Demand<\/title>\n<meta name=\"description\" content=\"The final whistle may have blown, but for travelers, this summer\u2019s soccer tournament is still driving demand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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