{"id":17050,"date":"2014-10-15T22:00:00","date_gmt":"2014-10-15T22:00:00","guid":{"rendered":"https:\/\/www.expedia.com\/stories\/?p=17050"},"modified":"2021-10-28T16:37:42","modified_gmt":"2021-10-28T16:37:42","slug":"2014-expedia-mobile-index","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/stories\/2014-expedia-mobile-index\/","title":{"rendered":"2014 Expedia Mobile Index"},"content":{"rendered":"

It\u2019s no secret that we live in a mobile-driven society. Just take a look around you the next time you\u2019re eating out or at the airport on your next trip\u2014everyone is looking into their phones. Heck, there\u2019s a new primetime television show, Selfie<\/em>, about the mobile trend of the same name. We\u2019ve even noticed mobile exploding on Expedia.com<\/a>, where 20 percent (and rising) of bookings are done via smartphone or tablet. <\/p>\n

Increasingly these trends have made us interested in the mobile-device behaviors<\/a>\u00a0and preferences of travelers. Naturally, then, we, along with the business travel brand of Expedia, Egencia<\/a>, recently teamed up with Northstar to conduct a study of mobile behaviors and preferences.<\/p>\n

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The study, dubbed the 2014 Expedia Mobile Index, was conducted among 8,856 employed adults across 25 countries, and was meant to uncover mobile behaviors, trends, and preferences among travelers. We found that people are becoming increasingly dependent on their mobile devices (phone, tablet, wearable devices, etc.). While we weren\u2019t surprised to find that 97 percent of business travelers bring along at least one device on each trip, we were shocked to find that nearly the same number of leisure travelers\u201494 percent\u2014said they do the same. <\/p>\n

In short, mobile devices are the be-all for travelers: part organizer, part concierge, and in some ways, part companion. The study revealed that 76 percent of travelers consider their smartphone to be critical to their daily lives. This number varies by culture; in India, a whopping 95 percent of respondents categorize their mobile device as critical, while in Norway, only 57 percent feel the same. That stat is even more interesting when you consider that Norway is ranked among the happiest countries in the world, year after year <\/p>\n

But while the 2014 Expedia Mobile Index revealed a lot about mobile dependency, it revealed just as much about etiquette. Respondents had a lot to stay about technology etiquette violations, many of which we\u2019ve all probably been guilty at one point or another. Some of these violations could be avoided simply by investing in headphones; Making calls on a speakerphone (53 percent) and playing multimedia without headphones (47 percent) ranked as the top two. Rounding out the list at 18 percent are those who take photos\/video of their food. <\/p>\n

Other technology-fueled etiquette violations considered offensive if done in public:<\/p>\n