{"id":17137,"date":"2014-08-15T09:44:18","date_gmt":"2014-08-15T09:44:18","guid":{"rendered":"https:\/\/www.expedia.com\/stories\/?p=17137"},"modified":"2021-10-28T16:38:30","modified_gmt":"2021-10-28T16:38:30","slug":"expedia-summer-travel-technology-preview","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/stories\/expedia-summer-travel-technology-preview\/","title":{"rendered":"Expedia summer travel tech preview"},"content":{"rendered":"

For years, the travel industry has largely thought about each trip as a single transaction and has poured energy into making each transaction better. This has played out in what we like to call the Single Device Pull Era. This paradigm has worked up until now with travelers shopping on just one device at a time \u2013 desktop for complex trip, mobile for last-minute trips – but it\u2019s not be enough for travelers who dream, plan, research and buy travel across multiple devices.\u00a0We\u2019re no longer in a world of single device travel shopping.\u00a0 We\u2019ve entered a Cross-Device Push Era in travel <\/strong>where consumers move fluidly between desktop, mobile phone, tablet, and even wearable technologies and other smart devices as they plan, book, and take trips. With that in mind, we at Expedia are evolving how we think about our connected customers and how we can invest to serve them before, during, and after they travel.\u00a0<\/p>\n

Tonight we met with a good group of technology and travel media in San Francisco to talk about how Expedia is evolving to help our connected travelers in this Cross-Device Push Era. As part of that, we provided an exclusive first look at the new wearable we\u2019ve launched this week and the new tablet apps we\u2019ll be launching this fall. We want to share a peek into our time with you. <\/p>\n

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First a few words on what we know about this new era.\u00a0<\/p>\n

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We know people dream, research, and book travel across an increasing number of devices and move between those devices throughout the travel process.\u00a0 <\/strong>People are applying more effort and using multiple devices before they book. Practically nobody did this 5 years ago. Now more than half of all customers use multiple devices to plan and book travel.\u00a0\u00a0 <\/p>\n

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We also know that data in travel is exploding.<\/strong> In 2005, the size of the entire Google Index was 200 terabytes of data. Today, Expedia processes more than three times that amount\u2014a whopping 633 terabytes per day (really). <\/p>\n

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Finally, the way customers are engaging with the internet is shifting from pull to push. <\/strong>Google query volume has grown to 3.5 billion searches per day. Push notifications represent approximately 5 times this volume, up from almost nothing 5-6 years ago.<\/p>\n

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Our response to these trends comprises four parts:<\/p>\n

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