{"id":17178,"date":"2014-07-14T23:39:08","date_gmt":"2014-07-14T23:39:08","guid":{"rendered":"https:\/\/www.expedia.com\/stories\/?p=17178"},"modified":"2021-10-28T16:46:42","modified_gmt":"2021-10-28T16:46:42","slug":"2014-expedia-flip-flop-report","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/stories\/2014-expedia-flip-flop-report\/","title":{"rendered":"2014 Expedia Flip Flop Report"},"content":{"rendered":"

Sharks and Speedos and nudist beaches, oh my! No, we\u2019re not talking about the upcoming premiere of Sharknado 2: The Second One. <\/em>Instead, it\u2019s time for one of our favorite events of the year: the release of the annual Expedia Flip Flop Report.<\/p>\n

This annual report examines one of our (and my personal) favorite types of vacations:\u00a0beach vacations<\/a>. Each year we hit the beaches to find out about the good, the bad, and the ugly vacation habits of beachgoers today. Birkenstocks or flippy-flops? Speedos or banana hammocks? Two-piece or one piece? Clothing required or clothing optional? These are just some of the questions we ask beachgoers, and many of the answers are rather revealing (especially from the nudists and naturists who respond).<\/p>\n

While there were many surprises in the 2014 Expedia Flip Flop Report, it was no surprise to see that, yet again, the beach is the world\u2019s most popular destination. More than one half (56 percent) of the study\u2019s respondents took a beach vacation in the past year, with 75 percent of global travelers indicating that they are \u201cvery\u201d or \u201csomewhat\u201d likely to take a beach vacation in the next 12 months.<\/p>\n

Not only do people love going to the beach but they\u2019re willing to go to great lengths to get there. Nearly 30 percent of respondents said they would work weekends for an entire month in exchange for just one extra beach vacation per year. But that\u2019s not all they\u2019ll do\u201411 percent of respondents said they\u2019d be willing to experience influenza for a full 48 hours in exchange for a beach vacation. Now that\u2019s<\/em> commitment!<\/p>\n

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One of the most surprising stats is that there is a growing acceptance toward Speedos. Last year\u2019s study<\/a> revealed that 65 percent of beachgoers worldwide find Speedo-style bathing suits to be “acceptable.” This year, that number jumped to 74 percent. Also of note: For the third year in a row, Germany took top honors in the category of nude sunbathing. (In case you\u2019re wondering, we didn\u2019t find any direct correlation between Germany\u2019s feeling toward nude sunbathing and their success in the 2014 FIFA World Cup.) Germany is joined at the top by Austria; 28 percent of respondents from both countries reported they have spent at least a day at the beach where they can let it all hang out.<\/p>\n

\u201cSharks\u201d is another topic that comes up year after year on the Expedia Flip Flop Report. In this year\u2019s study nearly half of respondents (44 percent) expressed anxiety over getting in the ocean due to fears of sharks. For some reason, the number was highest among Brazilians; 84 percent of respondents from that country said they were afraid of sharks to some extent. This all is despite University of Florida\u2019s recent \u201cInternational Shark Attack File Report<\/a>,\u201d which revealed that last year saw the lowest number of unprovoked shark attack incidents (72 worldwide) since 2009.\u00a0 You actually are more likely to get attacked by a cow\u2014seriously.\u00a0<\/span><\/p>\n

No matter how you spend your beach vacation, we hope you\u2019ll keep Expedia in mind. We also hope you\u2019ll take advantage of some of our current vacation package deals<\/a> and coupons<\/a> for trips to some of the best beaches around the world. John Morrey, vice president and general manager of Expedia.com, said it best: \u201cExpedia will help you get to the perfect beach, but when it comes to behavior on the sand, you\u2019re on your own.\u201d\u00a0<\/span><\/p>\n

See the complete findings of the\u00a02014 Expedia Flip Flop Report here.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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