{"id":18078,"date":"2014-02-12T19:00:35","date_gmt":"2014-02-12T19:00:35","guid":{"rendered":"https:\/\/www.expedia.com\/stories\/?p=18078"},"modified":"2021-10-28T16:46:47","modified_gmt":"2021-10-28T16:46:47","slug":"second-annual-expedia-pleasure-index","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/stories\/second-annual-expedia-pleasure-index\/","title":{"rendered":"Second Annual Expedia Pleasure Index"},"content":{"rendered":"<p><span style=\"font-size: 11pt; font-family: Calibri;\"><\/span><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-family: Calibri;\">Americans report more sex, more happiness, more emotional health while on holiday;<br \/>94% of Americans would give up life\u2019s \u201cprized possessions\u201d for a full week <br \/>to gain just one more vacation day.<\/span><\/em><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\"><strong>Bellevue, Wash., February 12, 2014<\/strong> \u2013 For consumers shopping for a last-minute Valentine\u2019s Day gift for their loved ones, Expedia.com\u00ae and Northstar Research have some data-driven advice: spring for a getaway. Because the 2014 Expedia Pleasure Index study, released today, revealed that Americans prefer vacations to just about everything. <\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">In particular, 80 percent of Americans said that vacations make them happier than marriages (and weddings), religion, cats and birthdays. Eighty-two percent of Americans get more pleasure out of vacations than possessions, and 94 percent would give up at least one of life\u2019s \u201cprized possessions,\u201d including alcohol, video games, chocolate and favorite clothing for an entire week, in return for a single extra vacation day. <\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">To earn that extra vacation day:<\/span><\/p>\n<ul>\n<li>50 percent would go a week without chocolate.<\/li>\n<li>42 percent would go without television. <\/li>\n<li>41 percent would go without coffee. <\/li>\n<li>35 percent would not touch their mobile phone\/smartphone. <\/li>\n<li>35 percent of Americans would avoid their best friend. <\/li>\n<li>30 percent would go without sex (35 percent of women would do so, versus 25 percent of men).<\/li>\n<\/ul>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">The 2014 Expedia Pleasure Index is a study of 2,000 American adults, conducted by Northstar Research. This is the study\u2019s second year.<\/span><span style=\"font-size: 11pt; font-family: Calibri;\"> Full details on the study can be found on the Expedia\u00ae Viewfinder blog.<\/span> <\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u201cThe Expedia Pleasure Index study brings some rigor to the notion that most of us intuitively understand: vacations are the fastest path to happiness,\u201d said Sarah Gavin, Expedia Travel Expert, Expedia.com. \u201cPeople appreciate themselves and their loved ones more on holiday. Nine out of 10 Americans believe their happiest memories were formed on vacation. Expedia is releasing this study in the dead of winter to remind Americans that happiness \u2013 a sunny beach, a mountain chalet or just an afternoon at a caf\u00e9 with friends \u2013 is only a few clicks away.\u201d<\/p>\n<p> <\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">Expedia introduced the Pleasure Index last year to determine where vacations rank on the list of life\u2019s pleasures. <strong>They found it outranked nearly all of them.<\/strong> The 2014 study reveals a tight link between vacations and personal happiness. Eighty percent declared that vacations make them \u201cvery\u201d happy. Ninety-six percent believe that vacations make them feel better both mentally and physically.<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><strong><span style=\"font-size: 11pt; font-family: Calibri;\">Vacations charge the American libido<\/span><\/strong><span style=\"font-size: 11pt; font-family: Calibri;\">. Ninety-three percent report being at least \u201csomewhat likely\u201d to be intimate on vacation. Forty-eight percent say they are \u201cmore likely\u201d to be intimate with their spouse or partner on holiday than they are at home. Seventy-seven percent of Americans report that vacations are important to the overall health of the relationship with their spouse or partner. Seventy-nine percent say they most look forward to time with family, and their spouse\/partner in particular, when they\u2019re traveling. And this goodwill carries over: Americans who take vacations three or more times per year report higher satisfaction with their relationships.<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><strong><span style=\"font-size: 11pt; font-family: Calibri;\">The single most prevailing charm of vacationing is the ability to do nothing at all. <\/span><\/strong><span style=\"font-size: 11pt; font-family: Calibri;\">Seventy-four percent of Americans prefer relaxation to adventure on holiday, with four in ten citing \u201crelaxing, doing nothing\u201d and \u201cnot having a set schedule\u201d as their favorite vacation feature.<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><strong><span style=\"font-size: 11pt; font-family: Calibri;\">Americans have a complicated view of vacations<\/span><\/strong><span style=\"font-size: 11pt; font-family: Calibri;\">. Many see vacations as something of a guilty pleasure. Expedia\u2019s <\/span><a href=\"https:\/\/viewfinder.expedia.com\/features\/2013-vacation-deprivation-study\"><span style=\"font-size: 11pt; font-family: Calibri;\">2013 Vacation Deprivation\u00ae study<\/span><\/a><span style=\"font-size: 11pt; font-family: Calibri;\"> found that Americans use only 10 of the 14 vacation days available to them, leaving well over 500 million vacation days unused each year. This is in stark contrast to the French, who take all 30 days available to them. <\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">The 2014 Expedia Pleasure Index study finds that 32 percent of Americans have never taken a holiday of more than seven days, while 71 percent of Americans have never taken one more than 14 days long. <strong>Yet a full 85 percent report feeling that they \u201cneed a vacation right now.\u201d<\/strong> And those who have taken a vacation in the past year express more satisfaction with both their work lives and their love lives than those who have not.<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">Americans prize what they know. Forty-one percent of American vacation-goers have visited the <\/span><span style=\"font-size: 11pt; font-family: Calibri;\">same destination four or more times in their life. And they\u2019re willing to travel a great distance to find holiday happiness. The average distance traveled by Americans on their most recent vacation was 532 miles. Younger Americans were more likely to vacation closer to home, though not by much: the average distance traveled by Americans aged 18-34 was 459 miles away, versus 538 miles for Americans aged 35-54, and 606 miles for those 55 and older. <\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><strong><span style=\"font-size: 11pt; font-family: Calibri;\">Expedia has created a mobile offer to spur Americans to find their happiest memories.<\/span><\/strong> <\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">Consumers who text XOXO to 75309 will receive a download link to Expedia\u2019s mobile app and an exclusive coupon code. By entering MOBILEXOXO in the app, consumers can save $25 on their first mobile hotel booking.<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><strong><span style=\"font-size: 11pt; font-family: Calibri;\">About Expedia.com<\/span><\/strong><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">Expedia.com is the world\u2019s leading online travel site, helping millions of travelers per month easily plan and book travel. Expedia.com (<\/span><a href=\"http:\/\/www.expedia.com\/\"><span style=\"font-size: 11pt; font-family: Calibri;\">http:\/\/www.expedia.com\/<\/span><\/a><span style=\"font-size: 11pt; font-family: Calibri;\">) aims to provide the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. With the Expedia Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel.<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">Expedia, Expedia.com and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and\/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. \u00a9 2014 Expedia, Inc.\u00a0 All rights reserved.\u00a0 CST # 2029030-50<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">\u00a0<\/span><\/p>\n<p><strong><span style=\"font-size: 11pt; font-family: Calibri;\">About the Study<\/span><\/strong><\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\">This study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm, among 2000 adult Americans. Surveys were completed January 30 to February 4, 2014. Sampling quotas and weighting were used to ensure the sample is representative of the U.S. population in terms of age, gender, region, household income and household composition. Assuming a probability sample, the margin of error would be +\/-2.2 percentage points, 19 times out of 20.<\/span> <\/p>\n<p class=\"p1\">Sarah Gavin \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Devon Nagle<\/p>\n<\/p>\n<p class=\"p1\" style=\"text-align: left;\">Expedia.com \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0HL Group (for Expedia)<\/p>\n<\/p>\n<p class=\"p1\">(425) 679-8917 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 (646) 460-8911<\/p>\n<\/p>\n<p class=\"p2\"><span class=\"s1\"><a href=\"mailto:sgavin@expedia.com\">sgavin@expedia.com<\/a><\/span><span class=\"s2\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<a href=\"mailto:dnagle@hlgrp.com\"><span class=\"s1\">dnagle@hlgrp.com<\/span><\/a>\u00a0<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-size: 11pt; font-family: Calibri;\"><\/span><\/p>\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Second annual Expedia Pleasure Index Study finds that vacation drives marriage satisfaction, increased intimacy, and overall happiness<\/p>\n","protected":false},"author":3,"featured_media":13787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1786,1780,1787,1781],"tags":[],"authors":[2240],"class_list":["post-18078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-inspiration","category-news","category-travel-tips","authors-spencer-spellman","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Second Annual Expedia Pleasure Index | Expedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expedia.com\/stories\/second-annual-expedia-pleasure-index\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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