{"id":18105,"date":"2012-07-11T07:04:23","date_gmt":"2012-07-11T07:04:23","guid":{"rendered":"https:\/\/www.expedia.com\/stories\/?p=18105"},"modified":"2021-10-28T16:47:03","modified_gmt":"2021-10-28T16:47:03","slug":"expedia-prompts-travelers-to-find-yours-in-new-brand-campaign-celebrating-the-transformative-power-of-travel","status":"publish","type":"post","link":"https:\/\/www.expedia.com\/stories\/expedia-prompts-travelers-to-find-yours-in-new-brand-campaign-celebrating-the-transformative-power-of-travel\/","title":{"rendered":"Expedia Prompts Travelers to \u201cFind Yours\u201d in New Brand Campaign Celebrating the Transformative Power of Travel"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong>Expedia Prompts Travelers to \u201cFind Yours\u201d in New Brand Campaign<br \/>\nCelebrating the Transformative Power of Travel<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><em>Expedia\u2019s New Integrated Campaign 100% Powered by Real-World Consumer Travel Stories<\/em><\/span><\/p>\n<p><span style=\"font-size: 14px;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 14px;\">BELLEVUE, Wash., July 9, 2012 \u2013 <a href=\"http:\/\/www.expedia.com\/\"><u>Expedia.com<\/u><\/a>\u00ae today introduced a new brand campaign, <a href=\"http:\/\/www.expedia.com\/findyours\"><u>Find Yours\u2122<\/u><\/a>, that puts the camera in the hands of travelers themselves. The campaign features 100% user-generated content, or, more specifically, <em>travel<\/em>-generated content \u2013 photos and videos and stories from everyday consumers, explaining how travel has transformed them. This content is featured throughout all facets of the campaign, which will include a new 60-second TV spot \u2013 which will kick off the campaign beginning today \u2013 as well as a series of mini-documentaries and short travel-themed films from up-and-coming filmmakers. Find Yours will also become Expedia\u2019s new tagline, replacing \u201cWhere You Book Matters.\u201d<\/span><\/p>\n<p><span style=\"font-size: 14px;\">The Find Yours campaign reflects more than an advertising shift for Expedia, which in fifteen years has grown to become the world\u2019s leading online travel agency. It is a move away from the commoditized feel of online travel booking, and a move towards the transcendent bliss of the perfect vacation. More than 150,000 <a href=\"http:\/\/www.expedia.com\/Hotels\"><u>hotels<\/u><\/a>\u00a0are now available through Expedia.com worldwide, and millions of travelers come to Expedia every day in search of the perfect trip. The company\u2019s unparalleled scope gives it a unique perspective on the impact of travel. The Find Yours campaign examines that impact through multiple lenses, showing how travel helps people find their nerve, their curiosity, their bliss, their purpose and their gratitude.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"media_embed\"><iframe src=\"https:\/\/www.youtube.com\/embed\/eB490uu07S4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14px;\">The Find Yours brand campaign was helmed by Vic Walia, the senior director of brand marketing at Expedia. 180LA helped develop the \u201cFind Yours\u201d campaign. This is the agency\u2019s first work for Expedia. 180 LA was selected as Expedia\u2019s advertising agency of record in March 2012.\u00a0 Media planning and buying for the Find Yours campaign was executed by TargetCast.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">\u201cWe helped create online travel, but over the course of the last 15 years, the personal touch has been lost,\u201d said Joe Megibow, vice president and general manager, Expedia.com. \u201cIn a world where every traveler and every trip is unique, Find Yours is our effort to capture the magic of travel and to make travel personal again.\u00a0 With more travel options than anyone in the world, no matter who you are and what you are looking for, we can help you \u2018Find Yours\u2019.\u201d<\/span><\/p>\n<p><span style=\"font-size: 14px;\"><strong>Real World Travelers Star in Expedia\u2019s Find Yours<br \/>\n<\/strong>Expedia\u2019s new TV spot begins airing today and will be seen on top programming nationwide. Expedia has focused the spot on everyday travelers, each of whom has been transformed by travel. Their real-life vacation videos are used throughout the spot. Such travel stories are featured throughout every facet of the campaign, which includes:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14px;\"><strong>Personal Storytelling<\/strong><\/span><\/li>\n<li><span style=\"font-size: 14px;\">Expedia and 180LA have partnered to seek out everyday consumers with amazing travel stories. Those stories will be brought to life via mini-documentaries that star those travelers. Expedia is also building a tool to help travelers bring their stories to life via video, by integrating their travel photos, currently posted on Facebook, into a personalized, digital storytelling video.<\/span><\/li>\n<li><span style=\"font-size: 14px;\"><strong>Travel Blogger Integration:<\/strong><\/span><\/li>\n<li><span style=\"font-size: 14px;\">Bloggers exemplify the transformative power of travel; that power propelled most of them to become bloggers in the first place. Expedia is executing a series of campaigns, of varying scope, with bloggers to celebrate the Find Yours brand campaign. These include mini-documentaries with bloggers from TripStyler and The Planet D, as well as sponsored trips for bloggers to different popular locales, including to Pamplona, Spain, for the Running of the Bulls, to Las Vegas and across the U.S. on a college football tour.<\/span><\/li>\n<\/ul>\n<p style=\"margin-left: 1in;\"><span style=\"font-size: 14px;\">As part of the Find Yours campaign, Expedia is also serving as platinum sponsor of Passports with Purpose, an organization dedicated to doing long-lasting good for people who live in the places travelers visit (past efforts include creating two libraries in Zambia, a school in Cambodia and a village in India), and is sponsoring TBEX 2012 \u2013 a travel blogger conference \u2013 in the U.S. and in Spain.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14px;\"><strong>Social Media<\/strong><\/span><\/li>\n<li><span style=\"font-size: 14px;\">Expedia has created a rich social media campaign that invites travelers to share their photos and stories on <a href=\"http:\/\/www.facebook.com\/expedia\"><u>Facebook<\/u><\/a>, <a href=\"http:\/\/twitter.com\/Expedia\/\"><u>Twitter<\/u><\/a>\u00a0and <a href=\"http:\/\/www.pinterest.com\/expedia\">Pinterest<\/a>. A Twitter photo campaign pits bloggers versus bloggers in an effort to get fans to share photos that exemplify different key words \u2013 say, \u201cInnocence,\u201d or \u201cNirvana,\u201d or \u201cCojones\u201d \u2013 with winners earning a 4-night stay in Aruba at the <a href=\"http:\/\/hotels.expedia.com\/resorts\/aruba-resorts-aruba\/\"><u>Bucuti &amp; Tara Beach Resorts<\/u><\/a>. Expedia has also created its first Pinterest contest in concert with the travel blog Wanderlust and Lipstick that invites consumers to create an Expedia\u00ae Find Yours\u2122 travel photo board for the chance to win a 4-night stay at Dreams in <a href=\"http:\/\/hotels.expedia.com\/resorts\/los-cabos-resorts-baja-california-sur\/\"><u>Los Cabos<\/u><\/a>.<\/span><\/li>\n<li><span style=\"font-size: 14px;\"><strong>NFFTY<\/strong><\/span><\/li>\n<li><span style=\"font-size: 14px;\">Expedia has asked young filmmakers to interpret the Find Yours campaign through a cinematic lens, by creating 2-3 minute short films. 37 filmmakers, aged 13-28, submitted films for consideration. Voting to select the top 10 finalists concluded today. The winner will receive $10,000 and the top three finalists will be integrated into the Find Yours campaign.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14px;\"><strong>Expedia\u2019s Evolution<\/strong><br \/>\nThe Find Yours campaign represents a marketing milestone for Expedia, but is only one of the ways the company is evolving to help travelers have their \u201cFind Yours\u201d moment when they book online travel. The company continues to make extensive improvements to its site, driven by customer feedback.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">For one, Expedia is making greater use of consumer reviews, through its <a href=\"http:\/\/www.expedia.com\/p\/hotel-promo\/insiders-select.htm\"><strong><u>Insiders\u2019 Select\u00ae<\/u><\/strong><\/a>\u00a0program and through a recent redesign of the company\u2019s <a href=\"http:\/\/mediaroom.expedia.com\/travel-news\/expedia-overhauls-hotel-reviews-consumers-can-now-sort-verified-reviews-shared-interest-\"><strong><u>Verified Reviews<\/u><\/strong><\/a>\u00a0program, which now allows consumers to write reviews specifically for their like-minded peers. Given strong customer demand for flash-sale and short-term deals, Expedia has greatly expanded its offerings, which now include <a href=\"http:\/\/www.expedia.com\/p\/multi-deal\/vacation-ideas-asap.htm\"><strong><u>ASAP A Sudden Amazing Price\u00ae<\/u><\/strong><\/a>\u00a0deals, live for 24 hours; and <a href=\"http:\/\/www.expedia.com\/p\/multi-deal\/last-minute.htm\"><strong><u>Last-Minute Deals<\/u><\/strong><\/a>, which is a crowd-sourcing travel solution that showcases deals found by other consumers within geographic proximity.<\/span><\/p>\n<p><span style=\"font-size: 14px;\"><strong>About Expedia.com<br \/>\n<\/strong>Expedia.com is the world\u2019s leading online travel site, helping millions of travelers per month easily plan and book travel. Expedia.com (<a href=\"http:\/\/www.expedia.com\/\"><u>http:\/\/www.expedia.com\/<\/u><\/a>) aims to provide the latest technology and the widest selection of <a href=\"http:\/\/www.expedia.com\/Vacation-Packages\"><u>vacation packages<\/u><\/a>, <a href=\"http:\/\/www.expedia.com\/Flights\"><u>flights<\/u><\/a>, <a href=\"http:\/\/www.expedia.com\/Hotels\"><u>hotels<\/u><\/a>, <a href=\"http:\/\/www.expedia.com\/Cars\"><u>rental cars<\/u><\/a>, <a href=\"http:\/\/cruise.expedia.com\/\"><u>cruises<\/u><\/a>\u00a0and in-destination <a href=\"http:\/\/thingstodo.expedia.com\/\"><u>activities<\/u><\/a>, attractions, and services. With the Expedia Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">Expedia, Expedia.com Find Yours, Insider\u2019s Select, ASAP A Sudden Amazing Price and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and\/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. \u00a9 2012 Expedia, Inc.\u00a0 All rights reserved. CST # 2029030-50<\/span><\/p>\n<p><span style=\"font-size: 14px;\"><strong>For more information, please contact:<\/strong><br \/>\nSarah Keeling\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dave McNamee<br \/>\nExpedia.com\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 HL Group (for Expedia)<br \/>\n(425) 679-8917\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (646) 274-3635<br \/>\n<a href=\"mailto:skeeling@expedia.com\"><u>skeeling@expedia.com<\/u><\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <a href=\"mailto:dmcnamee@hlgrp.com\"><u>dmcnamee@hlgrp.com<\/u><\/a><\/span><\/p>\n<p align=\"center\"><span style=\"font-size: 14px;\">##<\/span><\/p>\n<div class=\"fieldgroup group-feature-story\">\n<div class=\"field field-type-text field-field-featured-story\">\n<div class=\"field-label\">Feature Story:<\/div>\n<div class=\"field-items\">\n<div class=\"field-item odd\">Featured Story<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-type-text field-field-feature-story-title\">\n<div class=\"field-items\">\n<div class=\"field-item odd\">Expedia Prompts Travelers to \u201cFind Yours\u201d in New Brand Campaign Celebrating the Transformative Power of Travel<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-type-text field-field-feature-types\">\n<div class=\"field-label\">Feature Type:<\/div>\n<div class=\"field-items\">\n<div class=\"field-item odd\">Main Feature<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-type-filefield field-field-main-feature-thumbnail\">\n<div class=\"field-items\">\n<div class=\"field-item odd\"><img fetchpriority=\"high\" decoding=\"async\" class=\"imagefield imagefield-field_main_feature_thumbnail\" title=\"Expedia Prompts Travelers to \u201cFind Yours\u201d in New Brand Campaign Celebrating the Transformative Power of Travel\" src=\"http:\/\/sitefinity-stage.cmdpdx.com\/images\/default-source\/news\/findyoursvid.jpg?Status=Master&amp;sfvrsn=0\" alt=\"Expedia Prompts Travelers to \u201cFind Yours\u201d in New Brand Campaign Celebrating the \" width=\"365\" height=\"214\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"field field-type-text field-field-feature-story-front\">\n<div class=\"field-items\">\n<div class=\"field-item odd\">\n<p><a href=\"http:\/\/www.expedia.com\/\"><u><span style=\"font-size: medium;\">Expedia.com<\/span><\/u><\/a><span style=\"font-size: medium;\">\u00ae today introduced a new brand campaign, <\/span><a href=\"http:\/\/www.expedia.com\/findyours\"><u><span style=\"font-size: medium;\">Find Yours\u2122<\/span><\/u><\/a><span style=\"font-size: medium;\">, that puts the camera in the hands of travelers themselves. The campaign features 100% user-generated content, or, more specifically, <em>travel<\/em>-generated content \u2013 photos and videos and stories from everyday consumers, explaining how travel has transformed them. This content is featured throughout all facets of the campaign, which will include a new 60-second TV spot \u2013 which will kick off the campaign beginning today \u2013 as well as a series of mini-documentaries and short travel-themed films from up-and-coming filmmakers. Find Yours will also become Expedia\u2019s new tagline, replacing \u201cWhere You Book Matters.\u201d<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-type-datestamp field-field-feature-story-strat-date\">\n<div class=\"field-label\">Start Publish to Front Page From:<\/div>\n<div class=\"field-items\">\n<div class=\"field-item odd\"><span class=\"date-display-single\">Tue, 2013-05-14 (All day)<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Expedia Prompts Travelers to \u201cFind Yours\u201d in New Brand Campaign Celebrating the Transformative Power of Travel Expedia\u2019s New Integrated Campaign&hellip; <a class=\"more-link\" href=\"https:\/\/www.expedia.com\/stories\/expedia-prompts-travelers-to-find-yours-in-new-brand-campaign-celebrating-the-transformative-power-of-travel\/\">&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":13836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1786,1787],"tags":[],"authors":[2228],"class_list":["post-18105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-news","authors-expedia-guest-author","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expedia Prompts Travelers to \u201cFind Yours\u201d in New Brand Campaign Celebrating the Transformative Power of Travel | Expedia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expedia.com\/stories\/expedia-prompts-travelers-to-find-yours-in-new-brand-campaign-celebrating-the-transformative-power-of-travel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expedia Prompts Travelers to \u201cFind Yours\u201d in New Brand Campaign Celebrating the Transformative Power of Travel | Expedia\" \/>\n<meta property=\"og:description\" content=\"Expedia Prompts Travelers to \u201cFind Yours\u201d in New Brand Campaign Celebrating the Transformative Power of Travel Expedia\u2019s New Integrated Campaign&hellip; ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.expedia.com\/stories\/expedia-prompts-travelers-to-find-yours-in-new-brand-campaign-celebrating-the-transformative-power-of-travel\/\" \/>\n<meta property=\"og:site_name\" content=\"Expedia Travel Blog\" \/>\n<meta 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