Paulista Avenue is a symbol of the city of São Paulo and in addition to its business vocation and the famous cycle lane, it stands out as one of its main cultural landmarks. Theaters, cinemas, museums, cultural and shopping centers are always bustling, as well as craft fairs and street artists' performances.

The historic building of the São Paulo Museum of Art, a rectangular structure made of glass and concrete supported by red columns, dominates the heart of the capital, Paulista Avenue, in front of Trianon Park. Designed by the contemporary architect Lina Bo Bardi, MASP houses the most important artworks from Brazil and all of South America.

Along the alleys of Vila Madalena neighborhood, you'll find an open-air graffiti gallery known as Batman Alley. With narrow streets, visiting the area can be more enjoyable on foot. Its history began in the 1980s when a drawing of the comic book character Batman was found on the neighborhood walls. This event attracted fine arts students who started creating drawings with cubist and psychedelic influences on the walls of the alley, forming a gallery of completely covered walls.

The Historic Center of São Paulo is a neighborhood in the Central Zone of São Paulo. It corresponds to the region where the city was founded on January 25, 1554, by Jesuit priests. In it, you can find most of the buildings that depict the city's history, such as Pátio do Colégio, the site of its foundation. In the region, there are several cultural centers, bars, restaurants, museums, a large number of tourist attractions in the city, and government offices of the municipality and the state. It holds many charms that can be observed on walking tours, like the Municipal Theater of São Paulo, the Sé Cathedral, the Municipal Market, and much more.

The Sé Cathedral is one of the oldest monuments in the city of São Paulo. Surrounded by stories, the cathedral is a significant example of architecture different from the conventional. And the location where it stands has undergone intense transformations, going from a vehicle parking lot to the monumental church that we see today.

Considered a postcard of the most populous city in Brazil, the São Paulo Municipal Theater is one of the most important historical sites in the city of São Paulo. With a similar and inspired architectural style to the Paris Opera House, the theater is located in the Historic Center of the city, near the area of Praça da Sé. Its historical significance is due to the various important cultural events that have taken place within its premises, such as the Week of Modern Art in 1922, which marked the beginning of the Modernist Movement in Brazil.

The Paulistano Municipal Market, also known as Mercadão, is an important public market located in the Historic Center of the city of São Paulo. The neoclassical building with a touch of Gothic style impresses with the beauty of its 55 stained glass windows, which depict various aspects of food production.In addition to its historical significance, the "Mercadão" also holds great importance in the traditional gastronomy of São Paulo, offering a wide variety of snacks, appetizers, fruits, and more.

The Museum of Contemporary Art, University of São Paulo is located in Ibirapuera Park. It is one of the largest art museums in the country. The museum houses one of the largest and most comprehensive collections of 20th-century Western art in Latin America, with more than 8,000 works, comprising the most important artists, art movements, and tendencies of modern and contemporary art. Enjoy the café on the second floor, the restaurant, the bar on the terrace and the marvelous panoramic view on the 8th floor.

Ibirapuera Park is one of the main leisure areas in the city. Built to celebrate the 400th anniversary of São Paulo, the Ibirapuera area transformed from a large marshy land into one of the most popular spaces in São Paulo. With over 1.6 km² of space, the park offers various attractions and draws a diverse and loyal crowd. Most visitors come to Ibirapuera for weekend activities. The park hosts numerous events such as exhibitions, fairs, and concerts that attract thousands of visitors. Recreational areas like playgrounds, a skate park, and the three interconnected lakes are always bustling. Ibirapuera Park is filled with spaces dedicated to culture. The main ones include: MAM (Modern Art Museum), Afro Brazil Museum, Oca (Oval Contemporary Art), Ibirapuera Auditorium, Bienal Foundation, Pavilion of Brazilian Cultures, Japanese Pavilion, and the Planetarium (closed for renovations). In the park's outdoor area, you can also visit the Monument to the Flags and the Obelisk.