Expedia 2013 Airplane Etiquette study
Bellevue, Wash., December 9, 2013 – Expedia.com® today released the results of the 2013 Airplane Etiquette Study, conducted on Expedia’s behalf by Northstar. Northstar surveyed 1,001 adult Americans to rank and respond to a range of in-flight behaviors, from seat-reclining and seat-swapping to drinking, eating and canoodling.
“Planes are flying full, and the holiday season is traditionally hectic, so in-flight etiquette is at a premium,” said John Morrey, vice president and general manager, Expedia.com. “Most of us, when we look at the list of offending behaviors, can admit to having committed one or more of the violations. So this season, perhaps we can all take care to be as friendly and accommodating to our fellow passengers as possible. After all, we’re quite literally all in this together.”
The study found that “Inattentive Parents” (41%) and “Rear Seat Kickers” (38%) ranked first and second on the list of “Most Annoying / Offensive Airplane Etiquette Violators.” Americans with children under 18 were slightly more sympathetic, ranking Rear Seat Kickers slightly higher, while Americans without children had less sympathy. The “Aromatic Passenger” ranked third on the list of violators, at 28%, edging “The Boozer” (26%) and “Chatty Cathy” (23%).
Sixty-three percent of American travelers surveyed “often feel annoyed” at parents traveling with loud children, so much so that 49% of Americans would pay extra to be seated in a designated “quiet zone,” should airlines elect to create one. A full 59% of Americans aged 34 and under would pay for this service.
The wailing of children is by no means the only noise that sets fellow passengers on edge: talkative fellow passengers inspire “dread” in 73% of Americans. Eighty-five percent of travelers agree that “a little small talk” is acceptable, but ultimately prefer to keep to themselves. Despite this, more than one-third (34%) of Americans reported they “often use flights as an opportunity to talk to and meet new people.”
The Mile High Club is Packed
Ten percent of Americans report having “been intimate” with someone on a plane. “The Amorous” passenger ranks #15 on the list of worst etiquette offenders. On the whole, Americans prefer that their fellow passengers remain dressed while in flight; “The Undresser” (defined as someone who removes shoes, socks or too many layers of clothing) ranks 17th on the list of offensive passengers.
The full list of “Most Annoying / Offensive Airplane Etiquette Violators” follows:
- Inattentive Parents: 41%
- Rear Seat Kicker 38%
- The Aromatic Passenger 28%
- The Boozer 26%
- Chatty Cathy 23%
- Audio Insensitive 19%
- Seat-back Guy 13%
- Carry-on Baggage Offenders 13%
- The Back-Seat Grabber 12%
10. The Queue Jumper 12%
11. The Armrest Hog 11%
12. Mad Bladder* 11%
13. Pungent Food Eaters 9%
14. The Mad Dasher** 9%
15. The Amorous 9%
16. Overhead Bin Inconsiderate 9%
17. The Undresser 9%
18. The Pre-Boarder*** 6%
19. The Seat Switcher 5%
The Great Seat-Back Debate
“Seat Back Guy,” defined as the passenger who reclines his seat fully once the plane has left the ground, ranks #7 on the list of travel-etiquette offenders. Thirty-five percent of Americans report having experienced “major discomfort” due to a reclining seat, and 42% would like to see reclining seats banned entirely, or at least restricted on short-haul flights.
Despite this, 80% of travelers admit to reclining their seats during flights. Forty-one percent admit to reclining when they sleep, while 38% do so when their flight is three hours or longer. Just under one in five (18%) recline immediately after take-off, while 15% do so once meal service is complete, and another 15% do so whenever the passenger in front of them reclines.
Seventeen percent of Americans admitted that they would recline their seats even if the passenger behind them was noticeably pregnant; 23% would do so if the passenger was elderly or frail; while 36% would do so even if the passenger was particularly tall. Forty-five percent of Americans give no warning when reclining, while 22% do warn their neighbors (but do not ask permission) and 33% ask permission.
Additional findings from Expedia’s 2013 Airplane Etiquette Study include:
- 15% admit to boarding their flight before their row or zone is called.
- 39% of Americans cannot sleep on a plane.
- 30% of Americans have asked to switch seats with a fellow passenger so they could sit with a friend, colleague or loved one who was not a child.
- 10% have ignored the airline’s carry-on baggage rules entirely.
- 10% have tweeted at an airline mid-trip in the hopes of getting a response in their favor.
- 19% stow their luggage in the first available overhead spot, rather than waiting for the spot nearest their seat.
- 38% believe that whoever sits first is entitled to claim whichever armrest they choose, while 28% feel that the person seated in the middle should be entitled to both armrests.
- 22% consume more than two alcoholic drinks during air travel, including at the airport and on board the plane.
Despite these findings, most Americans feel warmly about their fellow passengers. 84% of passengers agree with the statement: “For the most part, fellow flight passengers are considerate of other passengers.”
* “Mad Bladder” refers to the window-seat passenger who makes frequent bathroom visits.
** “The Mad Dasher” is the passenger who jumps up the moment the plane reaches the gate, leaning on the chair-back in front of him while waiting anxiously for the plane door to open.
*** “The Pre-Boarder” is one who boards before his assigned zone or row is called.
About The Study
This study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm, among 1001 adult Americans who have flown on an airplane in the past 5 years. Surveys were completed between November 12 and 19, 2013. Sampling quotas were imposed to ensure the sample is representative of the US population in terms of age, gender and region. Assuming a probability sample, the margin of error would be +/-3.0 percentage points, 19 times out of 20.
Expedia.com is the world's leading online travel site, helping millions of travelers per month easily plan and book travel. Expedia.com (http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of top vacation destinations, cheap tickets, hotel deals, car rentals, destination weddings, cruise deals and in-destination activities, attractions, services and travel apps. With the Expedia Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel. Whether you want to relax in St. Lucia, explore Heavenly or kick off the ski season at the Park City mountain resort, we know every trip and every traveler is unique and we want to help you Find Yours™.
Expedia, Expedia.com, Expedia Rewards, Find Yours and the Airplane logo are trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. © 2013 Expedia, Inc. All rights reserved. CST # 2029030-50
NORTHSTAR is a strategic marketing insights and consulting firm that aligns leading edge, customized research techniques and cultural context with proprietary and proven strategic marketing frameworks and models to drive insights to impact. Northstar’s suite of services relate to the most critical elements of brand, customer and marketing strategy, with sector expertise in travel and tourism, retail, automotive, CPG, food & beverage, financial services, pharma / health care, transportation and fashion / luxury. For more information, please go to www.northstarhub.com.
Web site: http://www.expedia.com/
For more information, please contact:
Sarah Gavin Devon Nagle
Expedia.com HL Group (for Expedia)
(425) 679-8917 (646) 460-8911
Download the Expedia 2013 Airplane Etiquette Study.
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