Expedia.com Expedia! fun&trade Expands Destination Activities Offering in Mexico through Agreement with Fiesta Holidays
BELLEVUE, Wash. – January 25, 2005 – Expedia, Inc. today announced the expansion of its Expedia!fun™ brand in Mexico through a relationship with Fiesta Holidays, a leading provider of destination activities in Cozumel, Cancun and the Riviera Maya. Under the agreement, seven Fiesta Holidays hotel desks in Cozumel will be re-branded as Expedia!fun™ kiosks, where travelers can easily book excursions in the hotel lobby – from a tour of Mayan ruins in Chichen Itza to scuba diving and deep-sea fishing.
“Working with Fiesta Holidays to extend the Expedia!fun™ brand in Cozumel, one of the most popular destinations available on Expedia®, enables us to provide our customers with the first-rate destination activities that Expedia is known for,” said Jamie McDonald, vice president, destination services, Expedia, Inc. “As we continue to expand our presence both offline and online, travelers have an even greater opportunity to experience how Expedia can add value and enhance the experience of planning their whole trip.”
In addition, Expedia.com® now offers an enhanced selection of activity options in the Mexican Caribbean through strategic alliances with Best Day Tours in Cancun and the Riviera Maya as well as Fiesta Holidays in Cozumel. “Fiesta Holidays’ expertise in the market combined with Expedia, a brand that’s trusted by travelers around the world, creates a compelling service that benefits travelers interested in booking activities once they arrive at their destination,” said Juan Carlos Cantarell, managing director, Fiesta Holidays. “By working with Expedia, we will also expand the reach of our inventory, which will now be available to the millions of travelers shopping on Expedia.com every month.”
Today’s announcement demonstrates the continued momentum of the Expedia!fun™ destination services offering, launched this month with 36 kiosks throughout the Hawaiian islands. Travelers can book tours and excursions with a brand they know and trust, choosing from one of the industry’s broadest selections of destination activities. Additionally, hotels that host an Expedia!fun™ kiosk benefit from the ability to provide their guests with complementary travel services that drive added revenue for their property.
Since 2001 Expedia has been a leader in offering activities online to customers interested in saving time and money by booking in advance. From theme park passes and theater tickets to restaurant reservations and airport ground transportation, Expedia has helped millions of people add in-destination activities and other travel services to their itinerary. Expedia offers more than 2,000 activities options in more than 250 regions worldwide
About Fiesta Holidays
Fiesta Holidays is a family-owned destination management and marketing company that specializes in providing activities and ground services to travelers. Since 1968, Fiesta Holidays has been a leader in tour operation in Cozumel and its surroundings, including island tours, snorkeling tours and the tours of the main archaeological sites in the Yucatan Peninsula. Fiesta Holidays is also the only travel agency with a counter at Cozumel International Airport to assist their customers from their arrival to their departure. Fiesta Car Rental, an operating company of Fiesta Holidays, offers car rentals throughout Cozumel, Cancun and the Riviera Maya. Fiesta Holidays mission is to ensure that their customers have unforgettable vacations and receive destination services that surpass their expectations.
About Expedia, Inc.
Expedia, Inc. is the world’s leading online travel service and the fourth largest travel agency in the U.S. Expedia’s award-winning Expert Searching and Pricing (ESP) technology delivers the most comprehensive flight options available online. ESP also allows customers to dynamically build complete trips that combine flights, Expedia® Special Rate hotels and other lodging, ground transportation, and destination services and activities. Expedia’s quality and leadership have been recognized in awards such as PC Magazine’s “Editors’ Choice” and Forbes’ “Favorite General Travel Site.” Expedia is an operating company of IAC/InterActiveCorp (NASDAQ: IACI). CST: 2029030-40
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