Gem Fitzrovia Hotel

Property class: 4

Choose dates to view prices

Located close to Oxford Circus and The British Museum, Gem Fitzrovia Hotel provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. The on-site international cuisine restaurant, XX-XXVIII Restaurant, offers breakfast, lunch, and dinner. Stay connected with free in-room WiFi, and guests can find other amenities such as a business center.
VIP Access

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Business services
  • Bar

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Superior Double Room

A hotel room with a large bed, two bedside tables, a nightstand, a wooden headboard, a door, and a wall-mounted lamp.

Superior Double Room

8.6 out of 10
Excellent
(60 reviews)
  • 161 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed
  • Free wired internet

View all photos for Superior Twin Room

A hotel room with two beds, a desk, a chair, a TV, and a window with curtains.

Superior Twin Room

8.8 out of 10
Excellent
(26 reviews)
  • 161 sq ft
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds
  • Free wired internet

View all photos for Executive Double Room

A hotel room with a large bed, a desk with a chair, a television, and a window with curtains.

Executive Double Room

9.4 out of 10
Exceptional
(9 reviews)
  • 194 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed
  • Free wired internet

View all photos for Executive Twin Room

A hotel room with two beds, a desk, and a chair.

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 194 sq ft
  • Sleeps 3
  • 2 Twin Beds
  • Free wired internet

View all photos for Triple Room

A hotel room with three beds, a desk, and a window with curtains.

Triple Room

8.4 out of 10
Very good
(6 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed
  • Free wired internet

View all photos for Superior Single Room

A hotel room with a large bed, bedside tables, a desk with a chair, a mirror, and a wardrobe.

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 161 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free wired internet

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About the neighborhood

Located in London City Centre, a neighborhood in London, Gem Fitzrovia Hotel is in a shopping district and near the airport. Oxford Circus and Piccadilly Circus are notable landmarks and London Eye is a popular area attraction. Looking to enjoy an event or a game while in town? See what's going on at Wembley Stadium. Spend some time exploring the area's activities, including winery tours. Guests appreciate the hotel's convenience to public transportation: Great Portland Street Underground Station is 3 minutes by foot and Regent's Park Underground Station is 6 minutes. Visit our London travel guide
Map
20-28 Bolsover Street, London, England, W1W 5NB

What's nearby

  • A historic building with a statue, a tall spire, and a modern glass structure nearby.
    Portland Place
    1 min walk - 0.1 miles
  • A tree-lined pathway with benches and people walking.
    Regent's Park
    6 min walk - 0.4 miles
  • A street sign for Oxford Circus Station with directional signs for Carnaby Street, Soho, and Tottenham Road.
    Oxford Street
    9 min walk - 0.5 miles
  • A red double-decker bus labeled '19' at Finsbury Park Station, with festive lights and illuminated buildings in the background.
    Oxford Circus
    11 min walk - 0.6 miles
  • A busy city square with historic buildings, a fountain, and various shops including a pharmacy and a cinema.
    Piccadilly Circus
    17 min walk - 0.9 miles

Getting around

  • Great Portland Street Underground Station
    3 min walk
  • London Euston Station
    15 min walk
  • Heathrow Airport (LHR)
    51 min drive

Restaurants

  • The Albany
    3 min walk
  • The Greene Man
    3 min walk
  • The Ship
    3 min walk
  • Caravan Fitzrovia
    2 min walk
  • Kibele Restaurant & Bar
    1 min walk

About this property

Gem Fitzrovia Hotel

  • Upscale family-friendly hotel near Oxford Circus
  • Located close to The British Museum and Piccadilly Circus, Gem Fitzrovia Hotel provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. The on-site international cuisine restaurant, XX-XXVIII Restaurant, offers breakfast, lunch, and dinner. Stay connected with free in-room WiFi, and guests can find other amenities such as a business center.
  • Additional perks include:
    • English breakfast (surcharge), express check-out, and babysitting (surcharge)
    • Smoke-free premises, free newspapers, and a front-desk safe
    • Tour/ticket assistance, a 24-hour front desk, and a banquet hall
    • Guest reviews speak highly of the helpful staff and location
  • Room features
  • All 86 individually decorated rooms boast perks such as 24-hour room service and laptop-friendly workspaces, in addition to amenities like free WiFi and air conditioning. Guest reviews speak positively of the clean rooms at the property.
  • Extra conveniences in all rooms include:
    • Highchairs and childcare services
    • Bathrooms with designer toiletries and shower/tub combinations
    • Flat-screen TVs with cable channels
    • Wardrobes/closets, electric kettles, and heating

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Frequently asked questions

Is Gem Fitzrovia Hotel pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Gem Fitzrovia Hotel?

As of Oct 24, 2026, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on Nov 1, 2026 start from $175, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

Gem Fitzrovia Hotel doesn't offer parking.

What time is check-in at Gem Fitzrovia Hotel?

Check-in start time: 3:00 PM; Check-in end time: midnight. Early check-in is available for a fee of GBP 24 (subject to availability). Late check-in is available during limited hours.

What time is check-out at Gem Fitzrovia Hotel?

Check-out is at 11 AM. Late check-out is available for a fee (subject to availability).

Where is Gem Fitzrovia Hotel located?

This family-friendly London hotel is located near the airport, within 1 mi (2 km) of Oxford Circus, Piccadilly Circus, and The British Museum. Hyde Park and Buckingham Palace are also within 2 mi (3 km). Great Portland Street Underground Station is only a 3-minute walk and Regent's Park Underground Station is 6 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Gem Fitzrovia Hotel Reviews

9.0

Wonderful

9.4

Cleanliness

8.6

Amenities

9.2

Staff & service

9.0

Property conditions & facilities
Rating 10 - Excellent. 618 out of 1010 reviews
Rating 8 - Good. 276 out of 1010 reviews
Rating 6 - Okay. 67 out of 1010 reviews
Rating 4 - Poor. 35 out of 1010 reviews
Rating 2 - Terrible. 14 out of 1010 reviews

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, good value for money, lovely room and bathroom
Stayed 1 night in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely room, clean, good breakfast, friendly staff.
Stayed 2 nights in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Gorgeous hotel, very nice room with all of the amenities, great breakfast, and extremely convenient location. The staff were all welcoming and helpful. I definitely would recommend staying here.
Stayed 4 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Always a pleasure to stay in this hotel. - hidden gem . Great location close to many great restaurants , cafes and bars .
Stayed 1 night in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The bed was quite hard but the clean room and excellent location made up for it.
Stayed 3 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is excellent all around. The room, the staff, the location and the breakfast. My only suggestion is to reduce the steps at check in by integrating the IT systems better Thank you to the doorman for the run route recommendation and to the restaurant staff in particular
Stayed 2 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A very nice stay in a great location
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Smooth operation, staff very obliging. Comfortable spacious room, very good breakfast. Very central location. We were very happy with our stay definately book again.
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great service as well the employees.
Stayed 1 night in Aug 2026
Verified review

8/10 Good

Liked: Cleanliness, amenities
Excellent location, hotel a bit tired. Very comfortable bed and bathroom spotless. Breakfast was quite limited.
Stayed 1 night in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, friendly staff and comfortable accommodation.
Stayed 4 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Short stay was very enjoyable, comfortable room and excellent breakfast.Hotel location near to tube .
Stayed 3 nights in Aug 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Rooms are small but property is clean with comfy beds, friendly and helpful staff. Five minute walk to Great Portland Underground. About a 10 minute walk to plenty of restaurants. Overall, had a nice stay.
Stayed 6 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel , food decor exceptional
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice hotel with good breakfast in a convenient location
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nearest to Great Portland St underground station and walking distance to Oxford St. Very professional and friendly staff: reception, porter. Cleaned room & refreshed daily. Room has Air-condition and albeit road-side-facing - the area is very quiet and I slept well. Breakfast has good selection hot/cold even for a 5 yo child. Definitely considering to stay at this hotel again.
Stayed 3 nights in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice hotel in a very good location. Breakfast was excellent.
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A lovely clean room and helpful staff made our stay at the hotel very enjoyable
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Occassionally I stay overnight in London and have used the Gem Fitzrovia a couple of times. It is in a good location and the staff have always been pleasant. I will definately stay in this hotel in the future.
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really nice hotel. Bathroom was spacious. Great character and vibe. Location was close to transportation and restaurants. Really enjoyed our stay. Breakfast was excellent with friendly staff
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely stay in a highly convenient, central location. Good breakfast buffet too.
Stayed 5 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Such a treat to stay in such a nice hotel in such a great neighbourhood. The room was a good size, the bed was comfy. It was quiet and the bathroom was big with a great shower. The staff were friendly. My only request would be that the breakfast could cater better for vegans. But I would definitely stay here again
Stayed 4 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We stay here every year because the the location is terrific, the staff very helpful and the breakfast excellent, see you next year.
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel in a lovely location. Staff were very friendly and helpful. We received an upgraded room which was very much appreciated.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A lovely stay in central London, beautiful area and close to so many of the best things the city has to offer. The staff was lovely, the breakfast was delicious and bountiful, the bed comfortable, and the lobby bar a new favorite.
Stayed 2 nights in Jun 2026