Four Creators. Four Cities. Five hours to explore what is possible

Hotels.com and The Female Quotient (The FQ) this week launched 5 Hours In, a new creator-led series about making the most of the time between business commitments. The series follows four creators who each have five hours to spare in a different city — Vancouver, San Francisco, Los Angeles and New York City — and captures what happens when the booking and logistics are handled, leaving room to experience more of the destination.  

The first episode, featuring creator Laura Whaley in Vancouver, is live now on The Female Quotient’s series hub. New episodes will debut weekly through September across social media, shared by each creator alongside The FQ and Hotels.com, with the full series on The Female Quotient’s series hub.  

“Business travel is often airport, hotel, meeting or event, and then back to the airport. You can be in an incredible city and see none of it,” said Talia Bender Small, President of The Female Quotient. “5 Hours In is about what happens when you get a few of those hours back. Hotels.com handles the planning, which is what leaves room for the rest of it and makes them the perfect partner for this series.”  

“Hotels.com is investing in a business-travel experience that makes work trips simpler, more flexible and more rewarding. 5 Hours In resonates with women in business because it makes space for the person behind the itinerary,” said Amy Ferris, VP of Marketing for Hotels.com. “The hours between commitments are important too, and bringing Hotels.com together with The Female Quotient lets us tell that story.”   

Watch the series: campaigns.thefemalequotient.com/5-hours-in