Most searched global destination: New York (+10% YoY) 

The Continental Travel Chart: 2025’s most searched destinations around the globe 

• Africa: Marrakesh 

• Asia: Tokyo 

• Europe: London 

• Latin America & the Caribbean: Cancun 

• North America: New York 

• Oceania: Sydney 

Most Up-and-Coming global destination: Matera, Italy +205% YoY – an ancient city known for its UNESCO-listed cave dwellings – Sassi 

2025’s most Up-and-Coming beach hot spot: Surat Thani, Thailand +95% YoY 

Most affordable US destinations of 2025: Amarillo, TX, Bakersfield, CA and El Paso, TX (average daily rates under $125) 

Most affordable international destinations of 2025: Curitiba, Brazil, Cebu City, Philippines and Okinawa, Japan (average daily rates under $80) 

Disclaimer: Data based on global lodging searches made on Expedia from Jan 1 – Dec 4 2025, for stays from Jan 1 – Dec 31 2025.