Global data from the Unpack ’26 travel trends report shows travelers are embracing farm stays and slow travel experiences.

As travelers increasingly seek peace, simplicity, and connection to nature, Vrbo is seeing a significant rise in demand for “Farm Charm” — a growing trend in vacation rentals that offer rural experiences. According to the Unpack ’26 travel trends report, mentions of farm-related experiences in Vrbo guest reviews have skyrocketed by 300% year-over-year, with 84% of travelers expressing interest in staying on or near a farm in 2026.* 

“One guest review pointed out collecting eggs is a great way to teach city kids where breakfast comes from, and another guest said their Vrbo was like living in a nature documentary,” says Melanie Fish, VP of Communications at Expedia Group. “The “Farm Charm’ trend reflects travelers’ desire for what they can’t get elsewhere, whether it’s picking their own apples or eating dinner in a candlelit garden.”  

 
Farm Charm vacation rentals invite travelers to disconnect and immerse themselves in rural life. From sunrise hikes to hands-on gardening, these stays offer a refreshing alternative to fast-paced itineraries. Top activities among travelers include: 

• Hiking trails (73%) 

• Animal interactions such as collecting eggs, feeding animals, or birdwatching (62%) 

• Gardening or harvesting produce (42%) 

Top Farm Charm Finds on Vrbo:  

• Elegant Modern Farm – Sharon, Connecticut, U.S. 

• Cider Hill Haven – New Haven, Vermont, U.S.  

• The Haven at Hills Point Farm – Cambridge, Maryland, U.S.  

• Lakefront Farm House in Niagara – Lincoln, Ontario, Canada  

• Moorhall Farm – Worcester, England, U.K.  

• Le Grand Juvet – La Roche-l’Abeille, Nouvelle-Aquitaine, France  

• Thatched Farmhouse Near Lake – Lübstorf, Mecklenburg-Vorpommern, Germany  

• Wine Country Farmhouse – Santa Rosa, California, U.S.  

• Barakee Homestead – Rosevale, Queensland, Australia  

• Kanuka Terrace – Kaikoura, Canterbury, New Zealand 

From the rolling hills of England to the greenery of California, these vacation homes offer immersive farm experiences that combine rustic charm with modern comfort. Explore more rental properties with Farm Charm here. 

Expert Travel Tip: Use Vrbo’s filters to zero in on properties that match exact requirements and find discounted vacation rentals using the “early booking” or “last-minute booking” filters.  

Notes to Editors: 

*Vrbo — Farm Charm 

 Vrbo guest review increase based on global data from May 2023 to April 2024 vs. May 2024 to April 2025. 
Top Farm Charm finds on Vrbo based on global guest reviews with farm-related terms such as “farm” or “homestead.” 

*Third-Party Methodology  
Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society’s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44. 

About Unpack ’26 

Q: What is Unpack ’26? 
A: Unpack ’26 is the annual global travel insights report from Expedia Group, building on years of trend forecasting and traveler behavior analysis. It draws on first-party data from Expedia, Hotels.com, and Vrbo, along with insights from 24,000 travelers across 18 countries, making it one of the most comprehensive travel trend reports in the industry. 

Q: What makes Unpack ’26 a credible source for travel trends? 
A: The report combines real-time platform data from millions of users with third-party research conducted by OnePoll, following the Market Research Society’s Code of Conduct. Its findings are backed by behavioral insights, booking patterns, and cultural signals, making it a trusted resource for media, industry leaders, and travelers alike. 

Q: Where can I access the full Unpack ’26 report and assets? 
A: Visit www.expedia.com/newsroom for the full Unpack ’26 report, downloadable assets, and brand-specific insights from Expedia, Hotels.com, and Vrbo. 

Media contact: media@vrbo.com.