Vrbo’s Key to Ski: Top Winter Travel Trends and Tips to Save this Ski Season 

Travelers should plan ski trips at least two months in advance 

Save by visiting underrated resorts, skiing in the spring, and using vacation home discounts 

Today, Vrbo released the Key to Ski, a data-driven travel guide to help winter travelers plan trips to the mountains this season. 

“Nearly one-third of mountain travelers are choosing cabins, chalets, and vacation rentals for their ski trips because of the extra space and value,” said Melanie Fish, Vrbo’s travel expert. “What’s new this ski season? Big Sky is seeing a surge in vacation rental demand, and spring skiing is popular for people who like warmer and cheaper ski trips — travelers can enjoy great conditions without letting their budget snowball.” 

Trending ski destinations 
Colorado resort towns dominate vacation rental demand among this season’s most popular ski destinations on Vrbo: 

This year, Keystone Resort made headlines as the first ski resort in North America to open. While Colorado reigns as the most popular ski state in the U.S., Big Sky, Montana – one of Expedia’s 2026 Destinations of the Year – has emerged as Vrbo’s fastest-growing ski destination, with a 20 percent year-over-year increase in demand for vacation homes this ski season. 

How to plan the perfect ski trip 

How to stretch your ski trip budget 
Winter sports travelers spent an average of $2,888 last year. Ski vacations can add up quickly with transportation, lodging, gear, and lessons. Here are Vrbo’s top tips for saving money this season: 

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Frequently asked questions 

Which ski destinations are the most popular this season? 
Breckenridge, Colo.; Park City, Utah; Vail and Beaver Creek, Colo.; Steamboat Springs, Colo.; and Palisades Tahoe, Calif. 

What’s new for ski travel this season? 
Big Sky, Montana, is Vrbo’s fastest-growing ski destination, with a 20 percent year-over-year increase in demand. Spring skiing is also gaining popularity. 

When should travelers book their ski vacation? 
At least two months in advance to secure preferred vacation homes and take advantage of better lift ticket pricing. 

What are the busiest times for ski destinations? 
Christmas week and President’s Day weekend are expected to be the most crowded periods for ski destinations. 

How much do winter sports travelers typically spend?  
On average, $2,888 per trip, including lodging, transportation, gear, and lessons. 

What are some tips for saving on a ski trip? 
Consider spring skiing, smaller resorts, and discounts on Vrbo vacation rentals for weeklong stays, early bookings, and last-minute trips. 

How do you choose a high-quality vacation rental? 
Use Vrbo’s “Loved by Guests” and “Premier Host” filters. Loved by Guests means near-perfect reviews for cleanliness, location, and listing accuracy; Premier Host indicates the rentals are managed by reliable hosts with zero cancellations. Check verified reviews and guest photos, and book with confidence knowing every Vrbo stay is backed by VrboCare for protection against cancellations, denied access, fraud, and misrepresentation. 

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Notes to the editor:  

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