This is one of two adjacent hotels owned, it seems, by a family, located at the edge of town. In July 2009 the surroundings and hotel were quiet. The building design is handsome, the furnishings (including lovely crafts objects) are, too, and the garden court where you dine in summer is most appealing. Our room had a vaulted ceiling, an embroidered coverlet, and carved doors. The other guests we saw were mature couples and singles, and well-behaved families, but this would also suit young adults who want a tasteful rather than hip atmosphere. The owner will try to sell you a carpet from his adjacent shop and steer you to his friend, a taxi driver, but you can resist and you'll still be treated well. He'll also tell you about a public bus to Goreme and provide a map of his town. It's a short walk downhill to the center of Urgup and not an arduous climb back up to the hotel.