$71 Car Rental Friona, TX

Search and Compare from Car Companies in Friona

I have a discount code

Featured car rental suppliers

Compare from agencies

car suppliers logo

  • protection illustration

    Change your mind

    Penalty-free cancellation on many/select car rentals
  • trophy illustration

    Treat yourself

    One Key members save 10% or more on over 1 million car rentals
    Learn about One Key
  • package illustration

    Shop smart

    Compare car suppliers and package your flight, hotel, and car to save

Top Car Deals in Friona

* Price found within the past 6 days. Click for updated prices.

Fullsize

Toyota Camry
  • 5 people
  • Unlimited mileage
Amarillo, Texas, USA
Toyota Camry

$71

includes taxes & fees
$58 per day
found 23 hours ago
Fullsize Toyota Camry

Standard

Volkswagen Jetta
  • 5 people
  • Unlimited mileage
Amarillo, Texas, USA
Volkswagen Jetta

$71

includes taxes & fees
$58 per day
found 23 hours ago
Standard Volkswagen Jetta

Compact SUV

Hyundai Kona
  • 5 people
  • Unlimited mileage
Amarillo, Texas, USA
Hyundai Kona

$82

includes taxes & fees
$59 per day
found 23 hours ago
Compact SUV Hyundai Kona

Special

Mystery Car May Be Gas Hybrid or EV
  • 4 people
  • Unlimited mileage
Amarillo, Texas, USA
Mystery Car May Be Gas Hybrid or EV

$88

includes taxes & fees
$63 per day
found 23 hours ago
Special Mystery Car May Be Gas Hybrid or EV

Economy

Chevrolet Spark
  • 4 people
  • Unlimited mileage
Amarillo, Texas, USA
Chevrolet Spark

$91

includes taxes & fees
$66 per day
found 23 hours ago
Economy Chevrolet Spark

Midsize SUV

Nissan Rogue
  • 5 people
  • Unlimited mileage
Amarillo, Texas, USA
Nissan Rogue

$91

includes taxes & fees
$66 per day
found 23 hours ago
Midsize SUV Nissan Rogue

Premium Crossover

Dodge Durango
  • 7 people
  • Unlimited mileage
Amarillo, Texas, USA
Dodge Durango

$107

includes taxes & fees
$79 per day
found 23 hours ago
Premium Crossover Dodge Durango

Mini Van

Chrysler Pacifica
  • 7 people
  • Unlimited mileage
Amarillo, Texas, USA
Chrysler Pacifica

$120

includes taxes & fees
$89 per day
found 23 hours ago
Mini Van Chrysler Pacifica

Standard Elite SUV

Ford Explorer
  • 7 people
  • Unlimited mileage
Amarillo, Texas, USA
Ford Explorer

$176

includes taxes & fees
$132 per day
found 23 hours ago
Standard Elite SUV Ford Explorer

Don't see what you're looking for?

See all car rentals in Friona
View all cars
Lowest prices found within the past 23 hours. Prices and availability subject to change. Additional terms may apply.

What you need to know for your Friona car rental

Reasons to book a car rental in and around Friona

Renting a car in and around Friona offers you the freedom to explore at your own pace, making it a popular choice for tourists. With a rental car, you can easily visit key attractions, such as the family-friendly Jaycee Park and the informative Deaf Smith County Historical Museum, both located 23 miles from Friona. If you enjoy golfing, the Muleshoe Golf and Country Club, situated 30 miles away, is another great option. The convenience of having a car allows for easy luggage management and flexible travel plans, so you can fully enjoy your adventures. Additionally, you can explore nearby cities like Hereford, which also features Jaycee Park and the museum, just 23 miles away, or Bovina, only 12 miles from Friona, known for Norman Petty Studios and Hillcrest Dog Park. For nature lovers, a visit to Muleshoe National Wildlife Refuge and Muleshoe Heritage Center, both 30 miles away, offers scenic outdoor experiences. Renting a car ensures you can tailor your itinerary to fit your interests, whether you're looking for outdoor adventures, cultural experiences, or simply a comfortable way to travel with family and friends.

Where to stay around Friona

  • Bovina: Located 12 miles from Friona, Bovina offers a family-friendly atmosphere with a rich cultural experience. Visitors can explore the Norman Petty Studios, a museum that celebrates the local music scene, or unwind at Hillcrest Dog Park. This area is perfect for outdoor enthusiasts looking to enjoy the scenic surroundings.
  • Hereford: Situated 23 miles from Friona, Hereford is known for its outdoor adventures and stunning scenery. Don't miss the opportunity to visit Jaycee Park, ideal for family outings, or the Deaf Smith County Historical Museum for a taste of local history. The area also features dining options and parks for a leisurely experience.
  • Muleshoe: Approximately 30 miles away from Friona, Muleshoe attracts those seeking outdoor activities and adventure. Explore the Muleshoe National Wildlife Refuge for a serene natural experience or visit the Muleshoe Heritage Center to delve into the area's history. The local golf course also provides a great spot for relaxation and recreation.

10 tips to save on your car rental in and around Friona

  1. Use filters to find the right car: Refine your search by selecting vehicle type and specific features. Whether you need an SUV for extra space, a convertible for summer drives, or an economy car for budget-friendly options, utilize filters on Expedia to help you discover the perfect fit for your journey.
  2. Book in advance to help lower costs: Rental prices can vary based on demand, so it's wise to secure your car well ahead of your trip. By booking early, you're likely to obtain lower rates and enjoy better availability, particularly during peak seasons.
  3. Consider a smaller car for savings: Smaller vehicles typically come with lower rental rates and are easier to park in crowded areas. Mid-size rentals strike a good balance between cost, comfort, and fuel efficiency.
  4. Age guidelines: Drivers under 30 may encounter higher deposits or daily surcharges, and certain vehicle types—such as SUVs or premium models—might not be offered. This can also apply to renters over 70 years old. Always verify the age requirements before making a reservation.
  5. Check fuel policies: Some rental companies require a full-to-full fuel policy, meaning you must return the car with a full tank to avoid additional charges. This is generally the most advantageous option. Others may provide full-to-empty or prepaid fueling options, which are acceptable as well; just ensure you return the car empty in that case.
  6. Save on city and airport pickups: Picking up your rental car at airports often incurs a surcharge, but the added convenience may make it worthwhile.
  7. Know your payment options: Most car rental companies primarily accept credit cards for payment.
  8. Understand your insurance coverage: Car rental insurance can help you avoid unexpected expenses and provides peace of mind if something unforeseen occurs during your trip. It's simple to add car rental insurance when booking with Expedia.
  9. Consider unlimited mileage: If you're planning long road trips, seek rentals that offer unlimited mileage to dodge extra charges.
  10. Bring your driver's license and ID: A valid driver's license is necessary to rent a vehicle.

Finding the cheapest car rentals in Friona

Using our Search Wizard

If the deals that are available on our page do not suit your needs, then enter Friona into the search wizard at the top of the page. We will compare all the best deals available for your car rental in Friona and provide you with a list of the cheapest options, with no added fees.

Renting a car in Friona

Pay at pickup is available, so you don’t have to worry about spending your money until you arrive at your vehicle in Friona. We partner with reliable partners that guarantee an enjoyable experience for solo travelers, couples, and families. Package your car with a flight or hotel to unlock even more savings from Expedia.

Expected prices in Friona

Prices are subject to seasonal change depending on when you decide to arrange your car rental but right now you can book from $71.

Flexibility & Cancellation

Most car suppliers offer penalty-free cancellations, so you don’t have to worry about losing money if your plans change. To cancel your booking log into your account through the Trips portal. Click manage booking and cancel this car. If you needed to alter your booking, then you can create a new one once you have canceled.

We all love being rewarded

One Key members save 10% or more on select hotels, cars, activities and vacation rentals. Not only that, earn OneKeyCash for every dollar spent on eligible hotels, vacation rentals, flights, car rentals, and more when you book across our family of brands: Expedia, Hotels.com and VRBO. Learn more and join today.

Car classes available from Expedia in 2026

The classes of vehicles available will change depending on your chosen location.

Car Rental Information

Popular car types
SUV, Full Size, Economy
Car suppliers available
Our best deal of the day
$71
Our second best deal of the day
$82
Our third best deal of the day
$88
From the airport to your hotel
Airport Transportation
From popular domestic and international airports
Airport Car Rentals

Frequently asked questions

What are the best cheap car rental companies in Friona?
You can find cheap car rentals in Friona from $21 a day with Enterprise's midsize 2/4 door cars. Enterprise offers competitive rates, with a midsize 2 or 4 door car starting from $21 a day. Alamo also provides affordable options, such as a fullsize 2 or 4 door car starting from $22 a day. Comparing these car rental deals in Friona on Expedia can help you find a vehicle that fits your budget without compromising on quality. For more options, explore Economy Car Rentals in Friona.
What are the best luxury car companies in Friona?
For luxury car rental Friona, you can explore premium options through providers like Alamo and Enterprise. Alamo offers vehicles such as a premium crossover starting from $49 a day and a premium pickup regular cab starting from $57 a day. Enterprise also provides premium choices, including a premium pickup regular cab starting from $47 a day and a premium SUV starting from $68 a day. These luxury rentals offer enhanced comfort and features for a more upscale travel experience. For more options, explore Luxury Car Rentals in Friona.
Can I rent a car one-way in Friona?
Yes, a one-way car rental in Friona is available, offering flexibility for travelers planning to pick up their vehicle in Friona and drop it off at a different location. One-way rentals start from around $33 a day. Providers like Alamo and Enterprise typically offer one-way car rental in Friona, making it convenient for regional road trips or varied travel plans. For more options, explore Standard Car Rentals in Friona.
Can I rent a car round-trip in Friona?
Yes, round-trip car rentals are readily available in Friona, with options starting from $21 a day. Picking up and dropping off your rental car at the same location in Friona is often the most cost-effective choice, as it generally avoids additional one-way drop-off fees. Providers such as Alamo and Enterprise offer wide availability for round-trip rentals, making it easy to explore Friona and return your vehicle conveniently. For more options, explore Fullsize Car Rentals in Friona.
What are the best car rentals in Friona?
Car rentals in Friona offer extensive vehicle variety to suit different travel needs. The most popular car classes available include:
  • Fullsize 2 or 4 door
  • Midsize 2 or 4 door
  • Compact 2 or 4 door
  • Standard SUV
  • Mini passenger van
Most vehicles come with automatic transmission and air conditioning as standard. Families often prefer SUVs or minivans for their spaciousness and luggage capacity, while couples and solo travelers might find economy or compact cars more suitable for ease of parking and fuel efficiency. Choose a vehicle based on your passenger count, luggage requirements, and planned activities. For more options, explore Minivan Car Rentals in Friona.
What are the best car rentals in Friona for solo travelers?
The best car rentals in Friona for solo travelers prioritize ease of handling and fuel efficiency. Economy and compact cars are excellent choices for individuals exploring at their own pace:
  • Economy 2 or 4 door, starting from $28 a day—this car fits up to 5 people and up to 2 medium suitcases, offering nimble handling for city navigation and easy parking.
  • Compact 2 or 4 door, starting from $26 a day—this car fits up to 5 people and up to 3 medium suitcases, providing a bit more space for luggage while remaining fuel-efficient.
Both options comfortably accommodate a solo traveler and their belongings. If you plan on longer drives, consider a compact SUV, starting from $44 a day, for added comfort and a higher ride. For more options, explore Compact Car Rentals in Friona.
What are the best car rentals in Friona for couples?
The best car rentals in Friona for couples offer a balance of comfort and practicality for two travelers:
  • Midsize 2 or 4 door, starting from $23 a day—this car fits up to 5 people and up to 3 large suitcases, providing smooth cruising and ample space for two.
  • Compact SUV, starting from $44 a day—this car fits up to 5 people and up to 3 medium suitcases, offering a higher driving position and versatility for day trips.
Both options provide comfortable seating and sufficient trunk space without being difficult to maneuver or park. For a more memorable experience, a convertible can be a great choice for scenic drives around Friona. For more options, explore Midsize Car Rentals in Friona.
What are the best car rentals in Friona for families?
The best car rentals in Friona for families are those that offer ample space for passengers, car seats, and luggage. SUVs and minivans are popular choices for family trips:
  • Midsize SUV, starting from $46 a day—this SUV seats up to 5 people with room for 3 large suitcases, making it suitable for families with children and car seats.
  • Mini passenger van, starting from $47 a day—this van seats up to 8 people with room for 6 large suitcases, ideal for larger families or those traveling with strollers and extra gear.
Alamo is a provider popular with families, offering vehicles that accommodate everyone comfortably. Book 4+ weeks ahead, especially if traveling during the busier October and September months, as family-sized vehicles can have lower availability. For more options, explore SUV Car Rentals in Friona.
Are there any car rental companies that provide electric cars in Friona?
Yes, you can find electric and hybrid vehicle options for car rental in Friona. Avis offers both electric vehicles and hybrid vehicles, with options starting from $21 a day for either fuel type. These eco-friendly choices provide an alternative to traditional gasoline cars, potentially saving on fuel costs during your trip.
What is the best time to book a car in Friona?
The best time to book a car rental in Friona depends on demand patterns. January typically sees lower prices, with rentals starting from as little as $21 a day. October and September tend to be the busiest months, when higher demand can lead to increased prices. Booking 3-4 weeks ahead can help with both availability and pricing. Many bookings allow free cancellation 24+ hours before pickup, so you can book early and rebook if rates drop closer to your travel date.
What are the best car companies in Friona?
Car rental suppliers in Friona include Alamo Rent A Car, Enterprise, Avis, and Budget, all offering a variety of vehicles to suit different travel needs. Alamo provides options like a fullsize 2 or 4 door car starting from $22 a day and a midsize 2 or 4 door car starting from $23 a day. Enterprise offers a midsize 2 or 4 door car starting from $21 a day and an economy 2 or 4 door car starting from $23 a day. Avis has an economy 2 or 4 door car starting from $24 a day and a compact 2 or 4 door car starting from $25 a day. Budget rounds out the choices with a compact 2 or 4 door car starting from $30 a day and an economy 2 or 4 door car starting from $33 a day. Consider a compact class for easy maneuvering and better mileage, or an SUV for more space and stability on longer drives. For more options, explore Premium Car Rentals in Friona.
What are good day trip destinations from Friona by rental car?
Friona offers access to several excellent day trip destinations by rental car—perfect for families, couples, and solo adventurers. You can explore diverse landscapes and attractions within a short drive:
  • Palo Duro Canyon State Park, Canyon, Texas is approximately 79 miles away, a drive of about 1 hour and 30 minutes. Known as the "Grand Canyon of Texas," it offers stunning scenic views, hiking trails, and opportunities for outdoor exploration, making it ideal for nature lovers and active families.
  • Ute Lake Marina, Logan, New Mexico is about 78 miles from Friona, also around a 1 hour and 30 minute drive. This destination is perfect for water-based activities like boating, fishing, and swimming, appealing to families and those looking for lakeside relaxation.
  • Lake Meredith National Recreation Area, Texas is approximately 105 miles away, taking about 2 hours to reach. This area provides extensive opportunities for hiking, fishing, and enjoying the natural beauty of the High Plains, suitable for all types of travelers seeking outdoor adventures.
  • Texas Tech University in Lubbock, Texas is about 108 miles from Friona, roughly a 2-hour drive. This destination offers a vibrant university town experience, with campus attractions, museums, and dining options, great for those interested in culture and urban exploration.
For these road trips, a comfortable vehicle is recommended. Families and groups might prefer a standard SUV, compact SUV, midsize SUV, or a mini passenger van for ample space and comfort—with standard SUVs starting from $41 a day. Couples or solo travelers looking for value and fuel efficiency could opt for a compact car starting from $26 a day, or a fullsize car starting from $22 a day for more comfort on longer drives. Always remember to fuel up before heading out and bring plenty of water, especially during warmer months. For more options, explore Convertible Car Rentals in Friona.
Are there any hidden fees when renting a car on Expedia?
Expedia aims to show the key price and important rental details clearly during booking, so you know what to expect before you reserve. In some cases, car rental companies may apply additional charges at pick-up or during the rental, such as security deposits, tolls, fuel charges, extra driver fees, or local requirements, so it's worth checking the supplier's rental terms before you book.
Are there any long-term car rentals in Friona?
Yes, there are several long-term car rental options available in Friona. Whether you're planning an extended holiday with the family, relocating temporarily, or simply need a vehicle for several weeks or months, many car rental providers offer flexible long-term rental plans tailored to your needs. Click on our long-term car rental deals page, enter your trip information and then book a ride that suits.
Do you need insurance to rent a car in Friona?
No, you don't need personal auto insurance to rent a car in most cases. You will, however, be required to purchase some insurance to cover the duration of the rental. Rental companies will offer this insurance when you rent the car. Certain personal car insurance policies can also be applied to rental cars, and travelers can even use non-owner car insurance if they rent cars often but don't have a car of their own. Additionally, some car rentals simply include rental car insurance within the price of the rental.
How much does it cost to rent a car in Friona?
Budget car rental in Friona can be easy to find, with prices based on rates seen within the past seven days from $71. To find some of the cheapest options, sort your search results by price and use filters to match your budget and travel needs. For added flexibility, it's also worth exploring one-way car rentals.
What are the top car rental deals in Friona?
No matter what kind of vehicle you're looking for, Expedia makes it easy to find a great car rental deal in Friona. The easiest way to get a good deal on a rental car is to use our filters. At the top of the filter list, you'll find a section featuring our best car rental offers. Check the filter for "Great Deal," and your search results will be filled with specials. Compare offers from trusted rental providers, choose the option that fits your trip, and book with confidence. For even more value, bundle your Friona car rental with a hotel or flight to unlock additional savings.
What do I need to rent a car in Friona?
To rent a car in Friona, a current driver's license and a credit card in the same name are essential. If you're opting out of the company's insurance plan, then you may also need proof of other coverage. Rules may differ between rental companies, so read through your policy.
What happens if I need to cancel my Friona car rental?
If you need to cancel your Friona car rental, read over the policy to be sure, but almost all prepaid rentals are eligible for a complete refund if you notify us at least six hours prior to the pickup time, though there may be some exclusions so check your itinerary for more information, or just click through to our Customer Service Portal.
Why should I rent a car in Friona with Expedia?
Booking your car rental on Expedia makes it easier to get more out of your trip from the start. With a wide choice of car rentals, you can compare prices, suppliers and deals all in one place, then bundle your car with a hotel which could help you save even more. Join our free One Key™ travel rewards program to instantly unlock additional savings.

Explore a world of travel with Expedia