Expedia® today unveiled the next evolution of its partnership with IShowSpeed: “Going Places with IShowSpeed,” a new shoppable travel experience where every moment of Speed’s journey is instantly bookable. Blending entertainment with commerce, the campaign turns a high-energy cross-country adventure into a seamless browse-and-book experience, bringing fans closer to the action and showing how easily inspiration can become a trip.  

The campaign follows the partnership’s debut, which kicked off at the end of April with a headline‑making 15‑hour livestream powered by Expedia that took IShowSpeed across five countries in the Caribbean in a single day and reached more than 400 million people across social platforms. In the days following the livestream, Expedia saw a sharp surge in search demand for the featured island destinations—up +70% for Sint Maarten, +50% for Guadeloupe, and +35% for Dominica—highlighting Speed’s powerful influence in inspiring a new generation of travelers to explore. 

“Traveling with Expedia has been crazy because my streams are live and you never know what’s going to happen,” said IShowSpeed. “You can’t overplan it. You have to be open to the world, meet new people, try new things, trust the moment. That’s what this whole partnership is about, and now my fans can see everything I’m doing and book their own adventures for themselves right away.” 

Building on that momentum, this next phase shifts to high‑impact storytelling for mass reach, translating Speed’s spontaneity into a cinematic format designed for social and premium video. The campaign continues to tap into IShowSpeed’s global fanbase of more than 150 million followers, bringing them closer to the action while showing how easily inspiration can turn into booked travel through Expedia. 

“Our partnership with IShowSpeed keeps building,” said Natalie Wills, SVP of Brand Marketing and Creative at Expedia Group. “In the first phase, we showed how Expedia powers the way Speed travels at full velocity through a real-time, global livestream. Now, we’re showing how everyday travelers can tap into that same energy and easily book trips to travel like Speed and experience the world their own way.” 

The new film campaign sees IShowSpeed racing across the United States at full throttle, joined by an unexpected travel companion: a bright yellow, Expedia‑branded mannequin who never misses a moment. Together, the duo leap from experience to experience, including speeding through the water on a jet boat, stopping for an arepa at a local food truck, enjoying a private massage at a hotel, and even doing donuts in a rented Corvette. 

Every activity featured in the film becomes instantly shoppable as viewers watch on Exspeedia.com, turning the film into a seamless browse‑and‑book experience. The platform also serves as a dedicated hub where fans can dive deeper into Speed’s journey and explore Expedia’s broader catalog of stays, flights, and activities to plan trips of their own. Throughout the long‑form film, travelers see IShowSpeed build his trip in real time—a flexible approach that reflects how people actually plan, whether booking all at once or adding components over time, with the option to save by bundling on Expedia. 

The campaign was created in partnership with Mother Los Angeles, and the film was directed by Alaska of Iconoclast. As of today, :30 and :15 assets will run across social and OLV. 

At the heart of the campaign is Exspeedia.com, a custom website built for IShowSpeed’s community where fans can explore, shop, and book Speed’s latest adventures in real time. Fans can follow IShowSpeed’s travel adventures through a newly launched  @Exspeedia_ handle on TikTok, and @Expedia on Instagram and TikTok.